Comments on: Building Your Brand By Branding Yourself

By: smallbizbee

smallbizbee — Tue, 09 Dec 2008 15:56:35 +0000

@Trace
No such thing as being late around here! I agree, and think some employers need to do a better job at recognizing their brand is in the hands of their employees.

Thanks for stopping by,
Matt

By: Trace Cohen

Trace Cohen — Tue, 09 Dec 2008 15:50:47 +0000

Sorry for being late to the conversation but this post is to good to miss out on.

Corporate brands are created by the collective efforts of all the employees personal brands. They are the ones that interact with the customers everyday, so whatever image they project will be how the customer perceives the company.

And of course, great list of ways for anyone to start building their personal brands.

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By: smallbizbee

smallbizbee — Mon, 13 Oct 2008 14:55:44 +0000

@Eric
Great question…You can always work at personal branding regardless of if you are an entrepreneur or not. If you work for a company, there will be some effect from their corporate brand/image that will trickle down to you, but building relationships and expertise will help you stand out as a resource within their company. Sales would be a great job in which to brand yourself, because again most people you deal with are buying YOU not necessarily your company.

Thanks for coming by,
Matt

By: Eric Pursh

Eric Pursh — Mon, 13 Oct 2008 14:45:01 +0000

Thanks for the article.
What if you’re not an entrepreneur, but would like to self-brand (I’m in sales), in order to boost your career as part of a larger organization? I’d assume the same rules apply, of course…but are there others?

By: smallbizbee

smallbizbee — Mon, 13 Oct 2008 03:08:02 +0000

@Dan
Couldn’t agree more…every action we take as a small business owner has an impact.

Thanks for coming by,
Matt

By: Dan Schawbel

Dan Schawbel — Mon, 13 Oct 2008 02:31:14 +0000

People see companies through other peoples eyes. You represent your company, the products you handle and yourself. As a brand you are being judged based on each individual action, therefore what you do has an impact on your career and your business.

By: smallbizbee

smallbizbee — Mon, 13 Oct 2008 00:24:17 +0000

@Bruce
I agree, that objectives and qualities of the products can drive our buying choices when we are talking about “big business”…but my main point here is that as “small business” we are able to leverage our brand in a way that big business can’t. Many times us small business owners do not have a top of the mind type product to give to our customers, but if we can brand ourself we can compete. For example…somebody who does taxes for a living really isn’t going to be able to compete with H&R Block on a macro level, but they can certainly compete on micro level with a personal brand that keeps their customers from going to H&R Block for essentially the same service (and possibly priced cheaper).

Thanks for stopping by, I appreciate your comments!
Matt

By: Bruce Nunnally

Bruce Nunnally — Mon, 13 Oct 2008 00:11:46 +0000

There can be significant differences between individual brands, and it is the difference in the objectives and qualities of the products of each brand which are likely to drive our buying choices. But I agree with your advice. It is important to consider how we develop our own online information in terms of our own Branding and found this article useful.