What is your brand? Let's start with what it is not:
- Your brand is not your logo
- Your brand is not your identity
- Your brand is not what you sell
- Your brand is not what you say it is
Are you reading the above and thinking "What the heck, I thought my brand was ALL of those?" You wouldn't be alone in that line of thinking. Many businesses start building their brand, defining it, and measuring the success of it around those four concepts above.
If you don't characterize your brand around your logo, or differentiate it based on what you sell, what exactly goes into brand building , and more importantly where do you start?
Luckily we have this extensive visual presentation by Marty Neumeier, author of The Brand Gap
And please don't be too intimidated by the 165 slides, it really is a visual presentation, you'll be through them in no time.
Similar Posts:
- The Lost Law of Branding
- Seven Things Your Brand Is Not – And One That It Is
- Building Your Brand By Branding Yourself
- Advertising on the Edge
- 14 Questions to Ponder When Building Your Personal Brand
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Excellent presentation, really gave me some food for thought to apply to my business, my blog, and other projects I have going on. Very well put together.
@Matt
I agree, thought they did a great job with it and being mostly visual I digested the info more easily.
Matt
Hey Matt, thanks for the link here from my comment on the twitter fest friday on Jan 9th. Excellent article. Glad to know I’m not the only one who thinks this way (actually @zappos basically said the same darn thing… we all know how that worked out for him!).
@Merchant Accounts Simplified
I saw your tweet on that, and it doesn’t surprise me at all that is Zappos belief as well. Stands to reason that if we craft the customer experience, they will craft our brand. It starts and ends with the customer.
Matt