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	<title>Comments on: Your Brand is Not&#8230;</title>
	<atom:link href="http://smallbizbee.com/index/2008/12/06/brand-not/feed/" rel="self" type="application/rss+xml" />
	<link>http://smallbizbee.com/index/2008/12/06/brand-not/</link>
	<description>We're Making a Big Deal Out of Small Business</description>
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		<title>By: smallbizbee</title>
		<link>http://smallbizbee.com/index/2008/12/06/brand-not/comment-page-1/#comment-1126</link>
		<dc:creator>smallbizbee</dc:creator>
		<pubDate>Sat, 10 Jan 2009 02:25:14 +0000</pubDate>
		<guid isPermaLink="false">http://smallbizbee.com/index/?p=1766#comment-1126</guid>
		<description>@Merchant Accounts Simplified
I saw your tweet on that, and it doesn&#039;t surprise me at all that is Zappos belief as well. Stands to reason that if we craft the customer experience, they will craft our brand. It starts and ends with the customer.

Matt</description>
		<content:encoded><![CDATA[<p>@Merchant Accounts Simplified<br />
I saw your tweet on that, and it doesn&#8217;t surprise me at all that is Zappos belief as well. Stands to reason that if we craft the customer experience, they will craft our brand. It starts and ends with the customer.</p>
<p>Matt</p>
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	<item>
		<title>By: Merchant Accounts Simplified</title>
		<link>http://smallbizbee.com/index/2008/12/06/brand-not/comment-page-1/#comment-1122</link>
		<dc:creator>Merchant Accounts Simplified</dc:creator>
		<pubDate>Sat, 10 Jan 2009 00:25:48 +0000</pubDate>
		<guid isPermaLink="false">http://smallbizbee.com/index/?p=1766#comment-1122</guid>
		<description>Hey Matt, thanks for the link here from my comment on the twitter fest friday on Jan 9th.  Excellent article.  Glad to know I&#039;m not the only one who thinks this way (actually @zappos basically said the same darn thing... we all know how that worked out for him!).</description>
		<content:encoded><![CDATA[<p>Hey Matt, thanks for the link here from my comment on the twitter fest friday on Jan 9th.  Excellent article.  Glad to know I&#8217;m not the only one who thinks this way (actually @zappos basically said the same darn thing&#8230; we all know how that worked out for him!).</p>
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		<title>By: bizsugar.com</title>
		<link>http://smallbizbee.com/index/2008/12/06/brand-not/comment-page-1/#comment-670</link>
		<dc:creator>bizsugar.com</dc:creator>
		<pubDate>Sun, 07 Dec 2008 21:26:00 +0000</pubDate>
		<guid isPermaLink="false">http://smallbizbee.com/index/?p=1766#comment-670</guid>
		<description>&lt;strong&gt;Your Brand is Not…...&lt;/strong&gt;

What is your brand?  Let’s start with what it is not:Your brand is not your logoYour brand is not your identityYour brand is not what you sellYour brand is not what you say it isSo what is your brand then? Read on to find out......</description>
		<content:encoded><![CDATA[<p><strong>Your Brand is Not…&#8230;</strong></p>
<p>What is your brand?  Let’s start with what it is not:</p>
<p>Your brand is not your logo<br />
Your brand is not your identity<br />
Your brand is not what you sell<br />
Your brand is not what you say it is</p>
<p>So what is your brand then? Read on to find out&#8230;&#8230;</p>
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	<item>
		<title>By: smallbizbee</title>
		<link>http://smallbizbee.com/index/2008/12/06/brand-not/comment-page-1/#comment-666</link>
		<dc:creator>smallbizbee</dc:creator>
		<pubDate>Sun, 07 Dec 2008 02:17:14 +0000</pubDate>
		<guid isPermaLink="false">http://smallbizbee.com/index/?p=1766#comment-666</guid>
		<description>@Matt
I agree, thought they did a great job with it and being mostly visual I digested the info more easily.

Matt</description>
		<content:encoded><![CDATA[<p>@Matt<br />
I agree, thought they did a great job with it and being mostly visual I digested the info more easily.</p>
<p>Matt</p>
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	<item>
		<title>By: Matt @ YFNCG</title>
		<link>http://smallbizbee.com/index/2008/12/06/brand-not/comment-page-1/#comment-665</link>
		<dc:creator>Matt @ YFNCG</dc:creator>
		<pubDate>Sat, 06 Dec 2008 23:05:01 +0000</pubDate>
		<guid isPermaLink="false">http://smallbizbee.com/index/?p=1766#comment-665</guid>
		<description>Excellent presentation, really gave me some food for thought to apply to my business, my blog, and other projects I have going on.  Very well put together.</description>
		<content:encoded><![CDATA[<p>Excellent presentation, really gave me some food for thought to apply to my business, my blog, and other projects I have going on.  Very well put together.</p>
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