Dell’s recent announcement that it’s made over $1,000,000 in sales related to Twitter had the Twitterverse buzzing a couple days ago:
“Less altruistically, some businesses have discovered that Twitter is an effective way of communicating with consumers. Dell (NASDAQ: DELL) says Twitter has produced $1 million in revenue over the past year and a half through sale alerts. People who sign up to follow Dell on Twitter receive messages when discounted products are available the company’s Home Outlet Store. They can click over to purchase the product or forward the information to others.”
Twitter’s a Marketer’s Dream
This example illustrates quite clearly the power of Twitter as a marketing and sales tool, and while an extra million to a behemoth like Dell may be pocket change, this announcement will be a topic of discussion at board meetings across the globe companies look to leverage their use of Twitter to drive sales.
It is only a matter of time before other big businesses join the party and dedicate someone from their marketing department to devise ways of milking sales from the Twitter outlet.
Twitter Will Grow Up
As Twitter matures, and corporate users figure out ways to best utilize the medium to drive sales, the $1,000,000 mark will look like a paltry sum once companies like Apple begin to monetize their Twitter presence.
Wait until Best Buy gets in the game and gives out a TV set to one lucky follower, or the Gap direct messages coupons to their faithful. Maybe lettuce is on sale at Whole Foods and they instantly tell their 11,000 followers about it only to see word of the event go viral and start a lettuce run like this country has never seen.
Just wait, it will happen, maybe not with lettuce but it will happen.
The possibilities are endless for big companies to use Twitter to fatten their bottom line. And as big businesses catch on you can expect to see what is now a novelty (Wow! Dell made a lot of money) become commonplace.
My Questions For You:
As big business adopts Twitter as a legitimate sales outlet, will this ruin your Twitter experience?
Will it taint our view of Twitter, which we’ve come to know and love as a somewhat altruistic, sometimes wacky place to connect with individuals on an individual level?
Will it change your experience for the better or worse?
I’d love to hear your thoughts on this.