Business owners should have only one goal – Get your products and services in front of your target market. The more people to see what you do, the more sales you will make. This means essentially all businesses are in the marketing and advertising business. How well you do, or don’t, market your products will make or break you.
As the following slideshow points out one important factor in effective marketing is to cut through the clutter.
Your advertising should be:
- Clear, consistent, and concise
- Allow for intelligent interaction
- Focused on the customer, not you
- Don’t blame the medium
- Answer “why”, less who, what, when, where
- Tell your clients what they need to hear, not what they want to hear
- Respect the law of seedtime and harvest
For a graphical look at the Truth Behind Marketing, take a minute of your time today to go through the following presentation. It just may change your thinking on how you bring your products and services to your consumers.
Photo credit: Takadanobaba (Back From Tokyo)'s photostream
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Cutting through the clutter is key. Thats is one of the reason I love marketing through Twitter. 140 charachters doesn’t leave much room for clutter.
Anthony Russo
Conferencing Consultant
Great America Networks Conferncing
http://www.ganconference.com
http://blog.ganconference.com
arusso@ganconference.com
Skype: anth.russo
Twitter: @AnthonyRusso
I agree! The slides are great.
BTW: I think I get bombarded with Ads at a much higher rate now that I’m on Twitter!
@Anthony Russo
I think simplicity is a key in most things we do. For some reason we try to over complicate things, and that’s when we get off track. Keep it simple, on point, and concise. You can’t beat that formula.
Matt
@Larry Wallace
I see a lot more of them too now, but maybe I’m just looking more? Honestly ads don’t change my user experience much at all, as long as the content is good, I’m used to working around ads…and hey, those advertisers got to pay the bills too.
Matt
Great presentation / slide show with some great ads and points in there! Would love to see it presented with audio!!