This is part five in our five part series looking at setting SMART goals. If you've missed part one , two, three, or four, you may want to take a moment to read through them.
The final step in the SMART goal process seems easy enough on the surface, but it should not be dismissed as such.
Deciding upon a time frame for each one of your SMART goals is not something to take lightly, and not all your goals will have the same time frames.
Depending on how aggressive or passive you are in setting the time parameters for each goal could be the defining factor in whether you achieve your goal, and how much impact it has on you, your company, or organization.
SMART Goals: Specific, Measurable, Attainable, Realistic & Time Sensitive
Today’s Focus: Time Sensitive
The "T" in the SMART goal process is described as many things. Timely, time sensitive, time dependent, or time frame. What you're asking yourself is "By when do I need to meet my objective to consider my goal achieved?"
Why Set A Time Frame?
Without a specific time frame by which to complete your goal it becomes much too easy to "get to it tomorrow". If you don't know exactly when something will need to get done, your goals will lack a sense of urgency, and I don't think I need to tell you how that will end. Without a deadline procrastination is liable to rear it's ugly head and keep you from achieving success.
How to Set a Time Frame
Some goals come prepackaged with natural time frames. Growing your sales, for example, lends itself well for a yearly time frame. Other goals are a little less straightforward.
Take for example a goal of attending 5 networking events in 2009. While you could put a yearly time frame on this, it still could lead to procrastination.
Goals such as this one work better if you give yourself deadlines to shoot for throughout the year. So your networking goal could have a time frame such as:
I will have attended
- 1 networking event by Feb 28
- 2 by April 31
- 3 by July 31
- 4 by Oct 31
- 5 by Dec 31
Tip: Break up your larger goals and give yourself deadlines throughout the year so that you know you are on the right track and making progress.
Be Realistic
Setting a timeline for completion of your goal also needs to be realistic given the nature of your goal and your personal circumstances.
Remember: Even the best and most attainable goals can be undermined by an unrealistic time frame!
You'll want to set a time frame that keeps you moving down the path to successfully completing the goal, while giving you adequate time to achieve it . This is a balancing act much like making sure your goals are realistic and attainable. You'll want to push yourself with an aggressive timeline, but not so much that you sabotage any chance you have of successfully completing the goal.
Tips for Success
- Look for the natural time frames associated with your goals and use them first
- Break down larger goals into smaller time frames to ensure you keep yourself moving towards completing your overall goal
- Be realistic about what you can and can't accomplish in a given time frame
- Don't be afraid to renegotiate a time frame for completion if you find that you were unrealistic in setting your deadline - BUT do not do this at the expense of your overall goal!
Summary
Hopefully you've found this refresher course helpful in your goal setting process. Remember your goals aren't SMART unless they are: Specific, Measurable, Attainable, Realistic, and Time Sensitive.
By using the SMART process you will be setting goals that are clear, concise, and well thought out. Above all, I think you will find that by using SMART goals your follow through and completion rate will increase and what you once thought of as a dream you'll find yourself achieving.
Here's to a happy, healthy and successful 2009!





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As you said setting the time frame is necessary for creating a sense of urgency. It’s similar to when you put an offer with a call to action along with a time frame on your website. The idea of creating a deadline is so that action is taken. I think you laid out that point quite clearly for us here.
Happy new years. Looking forward to a prosperous 09 in the blogosphere and IRL.
Happy New Year to you as well…thanks for all of your input and great comments here!
Matt
During my years in sales this information has been offered in many different ways but it’s been awhile since I have reviewed any of it. Your presentation was very good and helpful. Thank you.
Smart AND timely advice.
Hey Matt,
Just wanna wish you a Happy New Year in 2009 and I appreciate the time you spent on my blog previously. Hope to see you around more often ya?
Ben
Time is the nail on the head… I think it’s one of the biggest things that keep us from achieving, time management.
Great stuff!
Adding a time frame makes you accountable whether it be to yourself or to someone else. Keeps you on track. Great series, Thanks Matt.
Yeah, this is something I should do. Not I’m going to increase earnings this year, but I’m going to increase earnings this much by this day.
I think because I’ve made it to the point where I’m making a nice living from my web income, I’ve gotten a little lazy with goal setting. Goal: enh, do more of the same. Probably not the best way to go about it.
@Susan
Simple stuff really, but sometimes we forget the easy things and try to make it hard.
Thanks for coming by,
Matt
@VeRonda
Not only the time management piece, but putting some time limits on when we want to achieve something is key as well. Otherwise procrastination sneaks into the equation.
Matt
Exactly Dee, if your not held accountable I think your chances for achieving your goals go way down. You loose that sense of urgency that’s important, especially for stretch goals.
Thanks,
Matt
@Lindsay
I’ve found that being very specific has helped me achieve more than when I was vague. Maybe I say “increase sales” and do by 20%, but if I say “increase sales by 50%” and hit that goal I am much better off.
Thanks for coming by,
Matt