55 Post and Topic Ideas for Your Business Blog

by smallbizbee · 14 comments

By now you should be aware of the benefits to having a blog for your business, and seen first hand the traffic you can receive through your blog posts.

The idea of starting a blog, generating lots of buzz and traffic to your website, and converting some of that traffic into leads and sales is probably pretty exciting.

But the big question remains - what do you blog about?

I've put together a simple list of 55 topics and blog post ideas to get you started. If you aim to post 3-4 times a week, these ideas will give you 4 months worth of posts...by that point you'll have the hang of it, and putting out great content will become second nature.

Tips Before We Get Started

There are a couple things you'll want to keep in mind when you begin blogging for your business:

Everything you write will be read by the people you write about. Your employees, customers, would be customers, suppliers and peers will see what you put in print - just remember that.
Don't give up a competitive advantage in your blog post. Your competitors are reading what you are writing too.
Don't fear showing a personal side. That's what draws people to blogs. We want to know the humans behind the business
However, keep a business perspective in mind. Everything you blog about either reinforces or deteriorates your image and company brand.
Think about what value you are giving your audience before thinking about what your audience can give you.

General Business Topics

How did you get started?
How did you choose your name?
What is your business tag line, and what does it mean to the business?
What's your company mission statement - how was it formed?
Biggest lessons learned in your business
Biggest rewards in your line of business
Goals - do you have some for the biz?
How did you go about setting your biz goals?
What's going well in your business?
What are the areas you are working on improving?

Products and Services

Promote the benefits of your products
Talk about new products and services in the pipeline
What special deals do you have upcoming
What's on sale? Why?
Highlight a product/service of the week/month
How did you create your product or develop your service?

Customers

Highlight your best customers in a post
Talk about a positive experience you had with a customer
Solicit customer feedback in a post, ask their opinions
Get testimonials and put them in a post
What value are you creating for your customer? Explain it.
Run a survey and get their feedback
Blog the results of the survey
Hold a contest where the winner gets a free product of yours or some free service
Blog their testimonial after they fall in love with your business
Talk about how you want to interact with your customers

Industry Topics

What's cool in your industry?
What would you like to change in your industry?
Talk about current industry news and give your reaction to it
Do a case study
Highlight business that compliment yours

Authority Articles

Every so often pick something related to your business that you are an expert on - this should be easy, it's your biz right - and write an in depth article explaining it. These authoritative pieces show your audience you are an expert in your field.

Maybe it's an issue or trend in your business or industry. Or explaining in detail all the benefits of your products and services. Remember these pieces aren't selling the reader anything, they are making you the trusted expert when they do want to buy.

Employees

Blog about a great thing your employees did
Have an employee of the month and feature them in a post
Give an employee the reigns and let them blog a "day in their life"
Have an employee blog about a really positive customer interaction
How to find great employees - explain how you found yours

General Topics of Interest

Write a road report from a business related trip you take
Do a "Day in the Life" post
Blog about your experience blogging
Ask somebody in your niche to guest post on a relevant topic
Write a review about a book that relates to what you do
Anecdotes
Tell a story
Respond to a blog commenter in a post
Involved with a charitable organization? Tell us about it
Going "Green" - let us know what that experience has been like
Did you make the news? That's a blog post
Experiences with online social networking
Experiences with face to face networking
Look ahead - what's there for your biz?
Impact of news on your business - laws, regulations, etc
Best advice about business you've ever received
Best advice about business you can give
Your inspiration

This should get you started, and give you adequate content to last a couple months. Once you get the hang of it you'll find that blogging for your business not only drives traffic, and creates relationships, but it is personally satisfying as well.

Blog on...

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