Proving that free can be a perfectly suitable business model, owner Giancarlo Massaro jokes that there is such a thing as a free lunch:
“At AnyLuckDay.com, your free lunch is not too good to be true. The prizes are absolutely free (or else they wouldn’t be prizes). We even cover the shipping.”
To get an idea of what’s going on at Anyluckyday.com take a look at the interview below, but first don’t overlook the fact that you can win free stuff too!
What is Anyluckyday.com?
Have you ever heard the phrase, “There’s no such thing as a free lunch. If it sounds too good to be true, it probably is.”
At AnyLuckDay.com, your free lunch is not too good to be true. The prizes are absolutely free (or else they wouldn’t be prizes). We even cover the shipping.
How can we do this? In this economy, companies are trying to save advertising dollars but still need to successfully promote their businesses. By donating their products to us, companies get the exposure they need and YOU have the chance to win great prizes, absolutely free. All you have to do is go to the specific contest that is running, read the blog post, and make a comment. So, ANY DAY can be your LUCKY DAY. A free lunch never tasted so good.
When did you start the business?
I started the business in January 09. We are about 1 ½ months post launch and the site is growing quickly. We’ve received an amazing amount of donations from sponsors, and with some upcoming interviews we have, we expect the donations to continue to grow.
How did you get the idea?
I used to think of website ideas and then have them built, but ever since I started college two years ago, I was unable to properly manage my time and therefore sold off all my sites. This year I finally managed to setup a good schedule, and I wanted to get back into making websites. I pondered for weeks on what type of website I could make that would not be targeted towards a specific niche, and would allow me to include almost anyone. I was actually lying on the couch at my girlfriend’s house one night and thought up the idea for AnyLuckyDay at around 3:30 in the morning after watching an infomercial on TV. They were selling the Snuggie and I thought, wouldn’t it be cool if they gave those out for free. A light bulb then went off in my head and I instantly grabbed my laptop, open notepad, and starting building off my idea.
What sources did you use to fund your biz?
My long time friend, Jason Tessitore and I have funded the site completely. We have not searched for outside funding.
What was the biggest start-up challenges?
The biggest challenge was getting people to come to the site. You know you have something great to offer, but no one knows about it. It was hard to accept the fact that the site would not explode overnight, even though I feel like it should have because of the idea behind it. I have learned that patience and persistency is key.
How did you overcome those challenges?
Social media. I talked to people via twitter, facebook, myspace, and linkedin and let them know about my idea. I then began talking to many bloggers and was able to get some links back and reviews of my site. I was then able to get some interviews done. I also talked to members of a few forums that I frequent. Once you begin to get your name out there, people will recognize you and tell others and it grows from there.
What has been the response/reaction to your business from your clients?
To be completely honest, not a single person that we have talked to has responded with negativity towards our business model. People seem to love what we do and have only given us constructive criticism to help improve the site for everyone who visits. No negative feedback? Hm..I might be onto something here.
Best advice you can give to a new start-up?
You must love, care, and be passionate about what you are doing. If the love and passion for your startup isn’t there, then you should not be doing it. If your users see that you care and are passionate about them and what you are doing, they will begin to care as well.
Biggest lesson you’ve learned from starting your own business?
Analyze every single feature that you want on your website, and ask yourself if you REALLY need it. This was a major mistake on my part and I ended up having so many features put into the site at the beginning that it actually drove people away from the site rather than bring them in.
What’s the future look like for Anyluckyday.com?
I see a very, very bright future for the site. I’ve had my ups and downs and have been unmotivated at times, but recently there has been an increase in interest in the site and we have received an overwhelming amount of sponsors. The more attention and press the site gets, the bigger it will get, and the more sponsors it will get. I see endless opportunities for Any Lucky Day because literally anyone who knows how to use a computer can simply come to our site and win something.
What inspires you to do what you do?
As a little kid I always loved buying presents for my family and friends and would enjoy seeing their reaction when they opened it. Now that I am older I’ve tried to apply this same notion to Any Lucky Day and help companies get more exposure while at the same time giving gifts to people.
In one word, what’s the key to success?
Short personal bio:
Giancarlo Massaro is a 19 years old college student at Sacred Heart University in Fairfield, CT. He is a Division I soccer player, and founder/owner of AnyLuckyDay.com. Previously he founded WootAgent.com which was featured on TechCrunch, LifeHacker and many other large blogs, and the site has since been sold. Also he founded friendfleet.com, a popular myspace friend adding tool, also sold.
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