18 Ways Your Business Can Get Ready for a Rebound!
Tough times aren’t lasting forever, and anyone who’s been reading this site for a while knows that the astute business owner is using the downturn as a way position their business for the eventual upturn.
Here are five areas you can focus on to ensure you emerge from the recession depression stronger than ever:
Connect With Your Customer
- Provide high quality service
- Ask for customer feedback, and take it!
- Get your customers working for you
- Make sure you give them value
Refresh Your Product and/or Service
- Revitalize old products – keep it fresh!
- Reinforce your message – tell your story
- Repurpose a languishing product/service
- Fix leaks and fill gaps in your service/delivery model
Network Your Tail Off
- Leverage social networks
- Establish your online presence
- Talk to other biz owners
- Don’t neglect offline networking
Market Wisely
- Efficient use of marketing dollars
- Don’t cut marketing spend, redistribute
- Be aware of your brand, and build it
- Get creative
Invest in Yourself
What’s going to make you stronger when the economy turns around?
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You know what I was going to say you should make this post more focused on like a specific market but before that, I can relate to one of these points.
I currently figured I could get training in other sections of my company since finding work elsewhere is hard and a bit easier to move around or contribute more to my current job.
Also, it has allowed me to focus more on my blog.
@Tom
I was thinking of this post more as a resource for “self learning” as opposed to an indepth piece where I try to give the answers. It points to more than 20,000 words of advice, thoughts, and ideas on how to build your business during the downturn, so I wasn’t thinking along the lines of needing to make it more focused – but you give me an idea for another post =)
What you’re doing is smart, use this time to cross train and build your skills so that you are even more employable and knowledgeable once we get out of the economic mess.
Matt
Thanks for the great resources Matt. I just tweeted this post
@Gerald
Awesome! Thanks for that, have a great weekend.
Matt
Good and to the point …
We are working a lot on integration of social networks, as they are becoming more interesting in Denmark. I think in 6 month Twitter fever will hit Denmark