Very few brands can equal Apple in success and recognition.
The folks at Apple have reshaped what we've come to expect in portable electronics, their functionality, and most definitely their style.
So what were the secrets to Apple's marketing and branding success?
Don't Sell Products
Products don't sell - people do. Focus on what people do with your product, not what the product does.
Never be the First to Market
Make something that is already good, greater.
Empower Early Adopters
Help your customers help you.
Make Your Message Memorable
Boil the story down to its "syrupy goodness".
Go One Step Further
Surprise and delight your customers
For more detail on Apple's five secrets to building the worlds best marketing machine, take a few minutes to check out the following:
Tip: For best viewing use full screen mode
Marketing Apple - 5 Secrets of the World's Best Marketing Machine - Get more Business Plans
Photo Credit: jonrawlinson
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{ 12 comments… read them below or add one }
Don’t Sell Products
Products don’t sell – people do. Focus on what people do with your product, not what the product does.
That’s my favorite tip, Matt! All these tips are great, though–awesome post!
Michele
This is so helpful Matt! Thank you very much!
Other than having an ipod I have to say I’m not personally a big fan of apple. I’m a PC man. However I can’t deny that they definitely have established one hell of a brand.
@Michele
So simple, yet how easy it is for us to forget!
Matt
@Judith
No problem, glad you found it useful. Thanks for coming by!
Matt
@Gerald
I’m on a PC as we speak, so we’re in the same boat there. But man, everything Apple does seems to turn to gold. They definitely understand the consumer, and more importantly consumer behavior as it relates to *buying*
Matt
My favorite is
Never be the First to Market
I’ll bet nobody remembers PeopleClick (i think that’s what it was?) – the precursor to ICQ…..
Well also a pc-man myself, but also have a IPOD.
But after getting a Iphone, I must say i’m impressed. But true Apple is a lot about marketing and personal branding
Great article, great tips!
@Barbara
Great example. Yeah, so often a company who is first to market is only showing the competitors what to do different/better. Of course the flip side is you’re giving them a head start on you so you better be able to take their market share quickly when you do launch.
Matt
@Steen
The iPhone is a perfect blend of being cool and functional, something Apple does very well.
Matt
@Sherry
Thanks for coming by, glad you liked the article.
Matt