How well do you know your lover?
Not your wife, or significant other, that's a topic for another blog - but how well do you know the customers that really love what you do?
They love your products, and they love your brand? Your brand lovers.
Your most powerful marketing tool are your brand lovers. You should know them, and know why the love what you do.
The Power of the Brand Lover
The folks at cultbranding.com have put together a great presentation on the power of the brand lover.
How do brand lovers drive your profitability?
- Existing customers are 5 times more likely to buy from you than another provider
- Your brand lover will buy from you more often than a casual customer
- Brand lovers are your most loyal customer - they don't even consider the competition as an alternative to what you do
- They are word of mouth machines, creating new customers for you
Repeat sales at Zappos account for 75% of their revenue. Those are brand lovers hard at work.
If you want to unleash the power of your brand lovers, spend a few minutes with Cultbranding's presentation.
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Photo credit: just.K
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Wow! Didn’t know that Brand Lovers were that effective. This gives me some ideas.
Thanks for sharing Matt!
@Nick
I liked the term “Brand Lover”, made me think of all those people who get Harley Davidson tattoos. If people are tattooing your logo on their body, you’re doing something right!
Matt