Comments on: The Giveaway Get’em Back Marketing Strategy

By: Carol

Carol — Sat, 11 Jul 2009 18:45:22 +0000

Gosh, I didn’t realize how brilliant I was being. Yes I believe “Give it Away” works. I have a book that has become quite a best seller in my neighborhood. It is a 365 day devotional for someone who has suffered a loss. I first gave it away to a customer who was not looking for anything like it but I felt she needed it. She came back and told me how much she appreciated it. Then she came back and bought one for a friend. This hasn’t happened just once. Every customer I have given it to has come back and bought at least one more. It’s like “buy one get one free” except reversed. We think nothing of doing “buy one get one free” so why not “give one free – sell lots more repeatedly.”

By: Recommended Reading for May 1 2009 | The Money Hawk

Recommended Reading for May 1 2009 | The Money Hawk — Fri, 01 May 2009 15:29:38 +0000

[...] The Give Away Get-em-Back Marketing Strategy – Find out why Baskin Robbins’ latest marketing strategy was a success. [...]

By: smallbizbee

smallbizbee — Thu, 23 Apr 2009 15:12:26 +0000

@Tumblemoose
Chocolate chip cookie dough (I know me and the 8 year olds are in line for that one), or anything with chocolate usually gets my attention.

Matt

By: Rich Dansereau

Rich Dansereau — Thu, 23 Apr 2009 14:14:11 +0000

This is definitely a marketing strategy that works. My college age niece and her friends were all talking about this giveaway the other day. It is great marketing strategy, and you are right, if it wasn’t a remarkable offer, it wouldn’t be talked about.

By: Tumblemoose

Tumblemoose — Thu, 23 Apr 2009 12:50:02 +0000

There is a concept about the best way to receive more is to give more. If you have he mindset of abundance, that you already have more than enough and you can give freely and openly, then more of what you are seeking will come your way.

I kinda believe that.

So now I’m curious Matt.

What’s your favorite flavor?

George