The Easiest Way to Sell Stuff EVER
If you’re in business you’re selling stuff. And if you’re selling stuff you can always sell more of it.
The following three steps are the easiest way to sell more stuff, and are used in one form or another by countless businesses, and marketers to sell more stuff than they ever thought possible.
Whether you’re writing sales copy, ad copy, or selling face to face here’s your framework:
Step one: Here’s what I got
Come right out and say it. You can use those exact words if you want to, just tell your customer “Here’s what I got”. This is the easiest way to communicate to the would be customer that you have a product for sale, and they should be looking at it.
Step two: Here’s what it will do for you
Once again, be direct, honest and transparent. Tell your customer what you’re product or service will do for them. No candy coating, no fluff. Show and/or explain the benefits. If what you got is good, it’s something they want, and will help them, you really don’t need to do anything more than tell that to the customer.
Step three: Here’s what I want you to do next
No surprise here, yes you can just come out and say this…word for word if you want to. Don’t do everything right in your sales methods only to drop the ball when it comes to closing the deal. You’re in the business of selling things, and it shouldn’t come as a surprise to you or your customer when you come out and say you want them to buy your stuff. You can be blunt about it, as long as you are backing it up with solid reasons why they should give you their money.
Yes it’s really that simple!
That’s it – when you’re selling it comes down to telling the would be customer:
- Here’s what I got
- Here’s what it will do for you
- Here’s what I want you to do next
Everyone in business can do those three things, yet so few actually do. Keep this framework in mind the next time you go to sell something and see how well it works for you.
The key to "The Easiest Way to Sell More Stuff EVER” is to keep it simple, don’t make it more difficult than it needs be. If you have a product people want, or will help them solve a problem they have, keep it simple, get out of your own way, and sell it to them.
Here’s what I want you do next. If you find this kind of information helpful, sign up for our newsletter below so I can send you even more good stuff for free.
Photo Credit: jespis’ photostream
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Reality Selling is where it’s at. I’ve always said that.
@MGL
And simple…I’m always a big fan of keeping things simple.
Matt
Simplicity at it’s best right there. I do believe these are the same steps Frank Kern implements and teaches to increase conversions and produce more sales. This is solid stuff for sure. You’re right, many people don’t implement this technique, and I’m guilty of it myself.
1 Product
2 benefits
3 call to action!
Makes sense to me.
@Gerald
You’re a quick study!
Matt
Simple enough.
Cheers!
-Mig
@Alan @ Working From Home
It’s actually old John Carlton ideas that have been used literally 1000′s of times successfully by other marketers. What keeps it working is the simplicity, but I think what keeps people from doing it is a) they think things need to be complex in order to work or b) there is something inherently uncomfortable about saying “I have this product, you need, so buy it from me”.
Thanks for coming by, I always appreciate your comments!
Matt
@Miguel Wickert
That’s the key Mig, it doesn’t have to be complex to work like a charm.
Thanks for dropping in,
Matt
@smallbizbee, Ahh yes, I’ve heard of John Carlton. It’s better to be honest about something instead of trying to sugarcoat it, even if it’s telling them to buy. If the product will benefit them, then it won’t matter anyway.
Great stuff! Come and check out my site! Also become a fan of mine if you like my musical abilities…www.myspace.com/nickpicano
Hi,It is a nice post with a good topic related nice article….keep it up…
Sounds like a website where you view the product page, read the description (usually the consumer likes what he/she sees), and then there’s the “Buy Now” button. Cool.