Comments on: Four W’s of Branding

By: Marketing Formula Inflation: P’s, Q’s and Plenty of Bs

Marketing Formula Inflation: P’s, Q’s and Plenty of Bs — Wed, 20 Jan 2010 20:51:10 +0000

[...] Reward and Relationship. • The 4 Vs: Validity, Value, Venue and Vogue. • The 4 Ws: Who Are You? What Do You Do? Why Does It Matter? and What Makes You [...]

By: Twitted by royalprinting

Twitted by royalprinting — Thu, 07 May 2009 02:39:26 +0000

[...] This post was Twitted by royalprinting – Real-url.org [...]

By: smallbizbee

smallbizbee — Wed, 06 May 2009 17:40:59 +0000

@Gerald
That’s a great idea! Not only do you explain what makes you different, you’re also incorporating the first step in “The easiest way to sell stuff EVER”, by saying “Here’s what I got”

Nice Job!

Matt

By: smallbizbee

smallbizbee — Wed, 06 May 2009 17:38:48 +0000

@Tumblemoose
The elevator speech is great. You should get in the habit of being able to tell people what you do in 30 seconds or less.

Matt

By: Gerald Weber

Gerald Weber — Wed, 06 May 2009 05:24:42 +0000

My favorite one on the list is what makes you different. As you can see I put an entire page on my website explaining our Unique Sales Proposition Basically it’s the equivalent of business DNA. you really need this to differentiate yourself from other in your industry so you will have a clear reason for standing out from the crowd.

As always great points Matt.

By: MGL

MGL — Wed, 06 May 2009 02:10:52 +0000

Branding is important for everyone.

By: Tumblemoose

Tumblemoose — Wed, 06 May 2009 01:49:20 +0000

I do love the whole concept of the elevator speech. These are the questions that should really be clear before starting a business because they should be the foundation and the driving force behind all manner of decisions, including marketing, business planning, budgeting and a whole host of others.

George

By: Twitted by kpdurand

Twitted by kpdurand — Tue, 05 May 2009 22:45:46 +0000

[...] This post was Twitted by kpdurand – Real-url.org [...]

By: smallbizbee

smallbizbee — Tue, 05 May 2009 21:49:31 +0000

@Tom
You’re right, it’s the difference. I’m going to talk more about the other aspects of branding on this blog in the coming week, but I thought this was a good way to start.

Good to see you back here, I downloaded you eBook the other day – good stuff!

Matt

By: Tom - Twitter Backgrounds

Tom - Twitter Backgrounds — Tue, 05 May 2009 21:42:57 +0000

What a fantastic overview of branding! I am a massive believer that branding is what makes your blog/website/business successful and think that a lot of people do not spend half enough time working on figuring out what their brand is – or building it.