Comments on: Four W’s of Branding

By: Arif visual artist » Blog Archive idea or Execution - Arif Saeed

Arif visual artist » Blog Archive idea or Execution - Arif Saeed — Sun, 27 Nov 2011 08:21:14 +0000

[...] be seen working behind the scene. Few things that effect the whole scenario:Need / WantTarget MarketWhen, Why, Where, Who, yes these factors effect a lot in real world.Luck ( this is a controversial element, you can agree [...]

By: Juan - Como vender en internet

Juan - Como vender en internet — Mon, 18 Jul 2011 21:35:12 +0000

Good questions. I know this post is a bit old, but I want to share my idea. A strong brand is invaluable as the battle for customers intensifies day by day. It’s important to spend time investing in researching, defining, and building your brand. After all your brand is the source of a promise to your consumer. It’s a foundational piece in your marketing communication and one you do not want to be without. Thanks for these advices.
My best regards,
Juan

By: Chris

Chris — Fri, 21 Jan 2011 22:56:10 +0000

Branding is not about getting your potential clients to choose you over your competition, nevertheless it is about getting your prospects to determine you as the only one that gives a solution to their problem. The outward expression of a brand, involves its name, trademark, communications, and visual appearance. Your brand resides within the hearts and minds of customers, clients, and prospects.

Branding is a lot more than a marketing objective. For me truly branding is an outcome of just good plain business common sense. Yet still, it is much seen as a driver rather than an outcome. The act of associating a product or service with a brand has become part of pop culture. Most products have some kind of brand identity, from common table salt to designer jeans.

Additionally there is Attitude branding which is the choice to represent a larger feeling, which is not necessarily connected with the product or consumption of the product at all.

It’s crucial that you spend time investing in researching, defining, and building your brand. All things considered your brand is the source of a guarantee to your customer.
Chris´s last blog ..Sunpro CP8215 StyleLine Voltmeter

By: Marketing Formula Inflation: P’s, Q’s and Plenty of Bs

Marketing Formula Inflation: P’s, Q’s and Plenty of Bs — Wed, 20 Jan 2010 20:51:10 +0000

[...] Reward and Relationship. • The 4 Vs: Validity, Value, Venue and Vogue. • The 4 Ws: Who Are You? What Do You Do? Why Does It Matter? and What Makes You [...]

By: Twitted by royalprinting

Twitted by royalprinting — Thu, 07 May 2009 02:39:26 +0000

[...] This post was Twitted by royalprinting – Real-url.org [...]

By: smallbizbee

smallbizbee — Wed, 06 May 2009 17:40:59 +0000

@Gerald
That’s a great idea! Not only do you explain what makes you different, you’re also incorporating the first step in “The easiest way to sell stuff EVER”, by saying “Here’s what I got”

Nice Job!

Matt

By: smallbizbee

smallbizbee — Wed, 06 May 2009 17:38:48 +0000

@Tumblemoose
The elevator speech is great. You should get in the habit of being able to tell people what you do in 30 seconds or less.

Matt

By: Gerald Weber

Gerald Weber — Wed, 06 May 2009 05:24:42 +0000

My favorite one on the list is what makes you different. As you can see I put an entire page on my website explaining our Unique Sales Proposition Basically it’s the equivalent of business DNA. you really need this to differentiate yourself from other in your industry so you will have a clear reason for standing out from the crowd.

As always great points Matt.

By: MGL

MGL — Wed, 06 May 2009 02:10:52 +0000

Branding is important for everyone.

By: Tumblemoose

Tumblemoose — Wed, 06 May 2009 01:49:20 +0000

I do love the whole concept of the elevator speech. These are the questions that should really be clear before starting a business because they should be the foundation and the driving force behind all manner of decisions, including marketing, business planning, budgeting and a whole host of others.

George