Before Nike, there were sneakers. Before Coca-Cola, there were soft drinks. Before Godiva, there was chocolate. And hard to believe as it is, before Starbucks there was coffee.
In this presentation David Brier (Chief Gravity Defyer) of DBD International, LLC takes a look at branding and what it takes to make your brand stick.
World Class Brands Have One Thing In Common
David points out that every world class brand started out as a commodity. And through exact, planned, marketing became the name synonymous with that category.
He asks, “Is your brand really creating the necessary ties with your customers and potential customers to rise above an overstimulated marketplace?” And answers that question as he delves into “The Lost Law of Branding”.
Remember
Everything you are currently doing is creating your brand, whether you know it or not or intend for it to happen. Every interaction, every customer experience shapes the brand. It’s up to you to do what it takes to craft the right experience, and consistent message so that your brand becomes in your customers eyes what you believe it to be.
- Your brand is not your logo
- Your brand is not your identity
- Your brand is not what you sell
Your brand is not what you say it is – it’s what they say it is.
Well Worth a Look
If you are looking for some ideas, and inspiration to entrench your brand within your market, I highly suggest you check out David’s presentation.
Photo Credit: Ende's photostream
Can’t visit Small Biz Bee on a regular basis? You can stay up to date by having the latest Small Biz Bee news delivered to you for free via RSS or Email.
For exclusive Small Biz Bee content and offers, sign up for our free newsletter:
Similar Posts:
- How Well do you Know Your Lover?
- Your Brand is Not…
- Building Your Brand By Branding Yourself
- 20 Surefire Ways to Use Twitter for Business
- Four W’s of Branding
{ 1 trackback }
{ 6 comments… read them below or add one }
Great point, and a presentation well done. This concept makes me feel like small businesses really have an upper hand here — they have fewer people to get on the same page when it comes to branding. So if they can establish branding early on, simply keeping up the brand philosophy as they grow will prove easier than a large corporation that needs to pull together thousands of employees in a cohesive representation of its brand.
Way to many people think their logo is their brand! What a great reminder for me at least that your brand is how your customer sees you.
@Kara
I think you’re right on. In a smaller organization the line of sight is usually clearer among everyone in the organization, which leads to consistent and clear messaging – all important when building the brand. Also, small biz has the ability to be more nimble than larger organizations, which is an advantage in brand building and doing any damage control.
Thanks for the comment,
Matt
@Tom
Exactly! You can shape the brand and message, but your brand really is what your customers make of it.
Matt
Thanks this is great because I have just been working through solidifying my branding strategy. Thanks for sharing.
Make it great,
Matt
Power of Personal Development
@Matt Clark
Thanks, glad you found the info timely and useful.
Matt