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	<title>Comments on: Four Nonnegotiable Rules of Advertising</title>
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	<link>http://smallbizbee.com/index/2009/05/19/four-nonnegotiable-rules-of-advertising/</link>
	<description>We're Making a Big Deal Out of Small Business</description>
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		<title>By: Twitted by Greenerbilling</title>
		<link>http://smallbizbee.com/index/2009/05/19/four-nonnegotiable-rules-of-advertising/comment-page-1/#comment-4097</link>
		<dc:creator>Twitted by Greenerbilling</dc:creator>
		<pubDate>Wed, 03 Jun 2009 01:45:55 +0000</pubDate>
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		<description>[...] This post was Twitted by Greenerbilling - Real-url.org [...]</description>
		<content:encoded><![CDATA[<p>[...] This post was Twitted by Greenerbilling &#8211; Real-url.org [...]</p>
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		<title>By: Four Nonnegotiable Rules of Advertising</title>
		<link>http://smallbizbee.com/index/2009/05/19/four-nonnegotiable-rules-of-advertising/comment-page-1/#comment-3997</link>
		<dc:creator>Four Nonnegotiable Rules of Advertising</dc:creator>
		<pubDate>Wed, 27 May 2009 12:06:34 +0000</pubDate>
		<guid isPermaLink="false">http://smallbizbee.com/index/?p=3885#comment-3997</guid>
		<description>[...] Click here to read more&#8230; [...]</description>
		<content:encoded><![CDATA[<p>[...] Click here to read more&#8230; [...]</p>
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		<title>By: smallbizbee</title>
		<link>http://smallbizbee.com/index/2009/05/19/four-nonnegotiable-rules-of-advertising/comment-page-1/#comment-3994</link>
		<dc:creator>smallbizbee</dc:creator>
		<pubDate>Wed, 27 May 2009 04:14:10 +0000</pubDate>
		<guid isPermaLink="false">http://smallbizbee.com/index/?p=3885#comment-3994</guid>
		<description>@ Kalyan Das
Absolutely, yet many businesses cut ad spend when times are tough. It just doesn&#039;t work, that&#039;s a downhill spiral. Consistent, on message, advertising is a key to customer acquisition and brand reinforcement.

Thanks for coming by!

Matt</description>
		<content:encoded><![CDATA[<p>@ Kalyan Das<br />
Absolutely, yet many businesses cut ad spend when times are tough. It just doesn&#8217;t work, that&#8217;s a downhill spiral. Consistent, on message, advertising is a key to customer acquisition and brand reinforcement.</p>
<p>Thanks for coming by!</p>
<p>Matt</p>
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	<item>
		<title>By: smallbizbee</title>
		<link>http://smallbizbee.com/index/2009/05/19/four-nonnegotiable-rules-of-advertising/comment-page-1/#comment-3993</link>
		<dc:creator>smallbizbee</dc:creator>
		<pubDate>Wed, 27 May 2009 04:12:44 +0000</pubDate>
		<guid isPermaLink="false">http://smallbizbee.com/index/?p=3885#comment-3993</guid>
		<description>@Wayne
Yes, you have to advertise...it reinforces your brand and brings your product/service to a wider market. Social media experts may say traditional advertising is not effective, but they are still advertising somewhere.

Matt</description>
		<content:encoded><![CDATA[<p>@Wayne<br />
Yes, you have to advertise&#8230;it reinforces your brand and brings your product/service to a wider market. Social media experts may say traditional advertising is not effective, but they are still advertising somewhere.</p>
<p>Matt</p>
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		<title>By: Kalyan Das</title>
		<link>http://smallbizbee.com/index/2009/05/19/four-nonnegotiable-rules-of-advertising/comment-page-1/#comment-3992</link>
		<dc:creator>Kalyan Das</dc:creator>
		<pubDate>Wed, 27 May 2009 04:09:30 +0000</pubDate>
		<guid isPermaLink="false">http://smallbizbee.com/index/?p=3885#comment-3992</guid>
		<description>Communicating your business&#039; message involves Advertising. If you don&#039;t advertise, how will the public know? Brands without advertising is like the car of your dreams without fuel!</description>
		<content:encoded><![CDATA[<p>Communicating your business&#8217; message involves Advertising. If you don&#8217;t advertise, how will the public know? Brands without advertising is like the car of your dreams without fuel!</p>
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	<item>
		<title>By: Wayne Liew</title>
		<link>http://smallbizbee.com/index/2009/05/19/four-nonnegotiable-rules-of-advertising/comment-page-1/#comment-3908</link>
		<dc:creator>Wayne Liew</dc:creator>
		<pubDate>Thu, 21 May 2009 07:04:25 +0000</pubDate>
		<guid isPermaLink="false">http://smallbizbee.com/index/?p=3885#comment-3908</guid>
		<description>Although a lot of so-called social media experts are saying that advertising are no longer effective, I would say that advertising still helps to leave a lasting impression and have its effect on branding. And to achieve this, I would agree that an advertising campaign needs to be consistent and have a clear message.</description>
		<content:encoded><![CDATA[<p>Although a lot of so-called social media experts are saying that advertising are no longer effective, I would say that advertising still helps to leave a lasting impression and have its effect on branding. And to achieve this, I would agree that an advertising campaign needs to be consistent and have a clear message.</p>
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	<item>
		<title>By: bizsugar.com</title>
		<link>http://smallbizbee.com/index/2009/05/19/four-nonnegotiable-rules-of-advertising/comment-page-1/#comment-3902</link>
		<dc:creator>bizsugar.com</dc:creator>
		<pubDate>Wed, 20 May 2009 17:34:56 +0000</pubDate>
		<guid isPermaLink="false">http://smallbizbee.com/index/?p=3885#comment-3902</guid>
		<description>&lt;strong&gt;Four Nonnegotiable Rules of Advertising...&lt;/strong&gt;

The world of advertising is a wide open landscape. There is almost no limit to the creativity, depth and breadth your advertising mix can take - Not to mention no limit to the amount of money you can spend. In such an environment a few set of rules can...</description>
		<content:encoded><![CDATA[<p><strong>Four Nonnegotiable Rules of Advertising&#8230;</strong></p>
<p>The world of advertising is a wide open landscape. There is almost no limit to the creativity, depth and breadth your advertising mix can take &#8211; Not to mention no limit to the amount of money you can spend. In such an environment a few set of rules can&#8230;</p>
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