The following guest post is from Jimmy Vee & Travis Miller the nation’s leading experts on attracting customers and the authors of Gravitational Marketing: The Science of Attracting Customers. Together they have leveraged over $96 million dollars in marketing into $12 billion dollars in profit for their clients.
Here are their tips on using social media make more money and keep you business growing. Be sure to check out their free report, the Social Media Success Blueprint to get your business up to speed on social networking in 37 minutes or less!
Creating Authentic Relationships
There’s one thing you need to do if you want to make more money and keep your business growing even when things are tough. In fact, if you do this consistently, you can keep your business from feeling the effects of a slowdown in the future.
You may be asking yourself, "What’s this magical thing you're talking about?" It's not revolutionary. It's an old thing. It's something that used to be commonplace but now is a lost art.
What we’re talking about is simply creating more authentic relationships with your prospects and customers -- a connection, a friendship.
We all enjoy going somewhere we're recognized and appreciated. We frequent the places where people know our names and value our patronage far more often than those that don't.
The better your relationship with your prospects and customers, the more money you will make and the less susceptible you will be to feel the effects of an economic slowdown.
Leverage Technology
Today this is easier than ever. Technology allows us to connect with people from all over the world and connect with them like they were coming into our country store every single day.
The explosion of social media sites on the web gives you an even greater opportunity to create a connection with prospects and customers. If you've never heard of Facebook, LinkedIn and Twitter then you are certainly behind the times.
More than likely, you have heard of social media and these sites. You probably know someone who's on them. Heck, maybe you're on them yourself but don’t really know why you're there or what you're doing.
Don’t Worry – We’ll Get You Up To Speed
Social media is information content created by people using highly accessible and scalable publishing technologies. It is intended to facilitate communications, influence interaction between peers and with public audiences.
That definition sounds complicated and convoluted doesn't it? Let us break it down. Social Media is basically water cooler chitchat going on 24/7 between a whole bunch of people regardless of geographic location or time of day.
Think about the kind of relationships that are formed by the water cooler, in the break room, golf course or at the Starbucks in the morning before work. Now these same relationships can be formed without leaving your home or office by "hanging" out with others on social media sites.
We’re aggressive implementers and testers. Especially when something can potentially be used as a cheap/free lead source. With that being said, we’ve been testing and researching to find out if social media can be used to generate leads and make sales.
As of right now our belief is yes it can… but there are some pretty big butts. Because these sites are about building and leveraging relationships it's not fast. It takes time and work to build quality relationships, friendships, confidence and trust and that's what you need to be doing on these sites to get them to work.
Depending on where you are in your business, how much time you have available to invest and other resource issues, social media as a traffic source or business tool may or may not be right for you.
Social Media Success Blueprint
With that being said, here are some short cuts we've discovered by using and testing social media sites. Download the free report to get all the tips, tricks and hits on getting up to speed on social media fast.
Author Bio:
Jim & Travis help entrepreneurs attract more customers and get the FAME & FORTUNE they deserve NOW by "leap frogging" traditional hurdles and positioning them as the RECOGNIZED EXPERT in their field. Using both online (video & social media) and offline (radio, print & direct mail) they help their clients double their customer base in as little as 6 months with NO STRESS and ZERO MARKETING WASTE. Start Attracting More Customers Now by getting their FREE Customer Attraction Starter Pack at http://www.GravitationalMarketing.com
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{ 5 comments… read them below or add one }
Matt:
You are always connecting us with great info and great folks. Another in a long line, and I thank you for it.
Jim and Travis:
You two are rockin’. Keeping authentic real-ationships will go further in helping your business than most any factor. It may not be the fastes, but it is the most sure.
George
Leverage Technology – Leverage Technology!!
You are right on it! It’s easier then ever to keep ahead!
Everyday I have people asking me to try some new service or plug in, it’s absolutely awesome.
It’s as if the tools are looking for you – and not vice verse.
@Tumblemoose
I really liked their message, and an area where I see people get it wrong…they don’t use social media as the relationship building tool it is – instead they think it’s just one big sales funnel, and that can turn people off quick!
Matt
@Luke
We have ways to be connected and expand our reach moer than ever before. Just need to embrace the technology to make it happen.
Matt
its all about real authentic relationships. I can push all kinds of technology at people but theres no Artificial intelligence to make friends. (or is there?)