Still think Twitter can’t be used effectively for your business? Think again.
@DellOutlet has certainly figured out a way to turn 140 characters into real money, to the tune of $2,000,000 in sales so far.
Dell posted on their blog yesterday:
We’ve surpassed $2 million in revenue in terms of Dell Outlet sales, but we’re also seeing that it’s driving interest in new product as well. We’re seeing people come from @DellOutlet on Twitter into the Dell.com/outlet site, and then ultimately decide to purchase a new system from elsewhere on Dell.com. If we factor those new system purchases that come from @DellOutlet, we’re actually eclipsed $3 million in overall sales.
That’s $3,000,000 dollars by leveraging social media, and Twitter, to work as part of their business model.
@DellOutlet has around 600,000 followers, and Tweets out deals to these folks on a regular basis. But a recent look at their Twitter stream shows, promotion is not all they're about.
Dell is using Twitter as a way to interact with their customers, provide service, value, and build community. Heck, they even take part in #FollowFriday, where Twitter users suggest other’s that are worth following. Taking the spotlight off of Dell, and putting it back on their community has been a lucrative proposition.
If all they were doing is selling, I’m not sure they would have seen these kinds of numbers, in regards to sales, so quickly. They've gone to $2,000,000 million in Twitter sales in 1/3 of the time it took them to get to $1,000,000
They are using the medium as a way to connect with their consumer, not by building a sales funnel, but by building a following.
If you are looking to use Twitter for your business, or still aren’t sold on the ability of Twitter to produce real income for your business, use @DellOutlet as a case study of what is possible.
Can’t visit Small Biz Bee on a regular basis? You can stay up to date by having the latest Small Biz Bee news delivered to you for free via RSS or Email.
For exclusive Small Biz Bee content and offers, sign up for our free newsletter:
Similar Posts:
- Will Big Business Ruin Twitter?
- 10 Reasons Why Your Business Should be Using Twitter
- Building Community – With Gary Vaynerchuk
- Is Your Business Rocking Like Denny’s?
- Small Business and Social Media – A BETTER Approach
{ 6 comments… read them below or add one }
That is pretty amazing, eh? Wow. Who’d have thought?! Gives us little people hope, huh?! Awesomeness!! (In case you didn’t notice, I hadn’t heard about this yet. LOL)
*smiles*
Michele
That is a great thing. Someone just asked me to give proof of anyone that actually made money on twitter, and I told them Dell. I had not seen these numbers yet, so it’s great (I love to be right).
@Michele
Yeah, crazy huh? I know they are a big company, but this is a good example of what’s possible.
Matt
@Richard
There is something uniquely satisfying about being right!
Matt
Yep, it’s crazy–but very inspiring!
Wow, that’s the way to do it. Congrats to Dell. Thanks for sharing, people need to understand the power of social media and how it has the potential to change anything if learned to use wisely.
-Mig