Comments on: Stop! Don’t Spend One Advertising Dollar Until You Read This

By: used tires

used tires — Mon, 29 Jun 2009 21:15:19 +0000

I always say it’s important to make sure that when you do anything, you have to do it for your audience. It’s important to know who they are, so you can connect to them. Which also means finding what type of advertising would be best for your target audience. All overlooked advertising tips!
till then,
used tires

By: smallbizbee

smallbizbee — Thu, 25 Jun 2009 03:00:47 +0000

@Vic
Welcome to the site, glad you are finding the information here useful. It’s my “home” on the internet…feel free to drop by anytime.

Matt

By: Vic

Vic — Thu, 25 Jun 2009 02:33:38 +0000

Hi,

This is my first time to visit this blog. With all the statistics, I can say that you really do have a nice business and marketing blog.
And yes! I agree with you. Targeting customers is very important. Aside from aligning our products and services to the target customers, we should also align our prices to them.

By: smallbizbee

smallbizbee — Wed, 24 Jun 2009 23:57:32 +0000

@Scott
Yep, they just throw a bunch of ad money at a wall and hope something sticks….not the way I want to use my hard earned $$$. Know your customer, then go specifically to them with the confidence they are interested in what you’re selling.

Matt

By: smallbizbee

smallbizbee — Wed, 24 Jun 2009 23:54:52 +0000

@Stephen
Thanks! Glad you enjoyed it.

Matt

By: @ScottBradley

@ScottBradley — Wed, 24 Jun 2009 22:03:18 +0000

Every entrepreneur needs to read this!

I run into too many entrepreneurs who have no clue about this.

It just amazes me they “put it on the line” without understanding the most important principle in business….”How the heck are you gonna bring targeted buyers into the door?”

Great post!

By: Stephen - Rat Race Trap

Stephen - Rat Race Trap — Wed, 24 Jun 2009 02:28:23 +0000

Matt, great article with a really sound idea. Good job!

By: dizzed.com

dizzed.com — Wed, 24 Jun 2009 02:17:33 +0000

Stop! Don’t Spend One Advertising Dollar Until You Read This…

Don’t even think about spending money on advertising until you understand this one key component…

By: smallbizbee

smallbizbee — Wed, 24 Jun 2009 00:56:39 +0000

@BBlackwood
That’s an awesome tip…that way you’re no longer marketing to a faceless, nameless person, you’re marketing to a “real live human”.

Thanks for coming by,

Matt

By: BBlackwood

BBlackwood — Wed, 24 Jun 2009 00:54:22 +0000

Excellent article! When I was creative director for an advertising agency, we used to find photos of “typical” members of our target group(s) and give each one a name. Then, when we planned a campaign, the person we were trying to reach was there, looking right at us.