As a blogger I believe you are writing for people first and the search engines second. Writing in a conversational, easy to read tone, has many more benefits than stuffing your post full of keywords.

With that said, you still want to pay attention to keywords for each post, but approach them from a “what is the point here, and what are people likely to be searching for when they find me”.

For example, if I want to write a post about “The Best Way I’ve Found to Market an Event” I’d write a helpful post in a conversational tone discussing my findings. In that post I would be sure to include the keywords “event marketing” “ways to market an event” “best way to market my event”, etc as those would be the information people are looking for when they search. Nice thing is, when you write in a conversational tone those words naturally appear in your post, so you don’t need to “stuff” your post with numerous additional keywords.

Probably more information than you needed, but that’s how I approach it.

Matt

Matt

MAtt

Cheers~

Mark