Comments on: Seth Godin On Social Networking For Business – Is It Useless?

By: Is Social Media Networking Usless? Hear what Seth Godin has to say! « Eydie’s Office

Tue, 21 Jul 2009 21:22:15 +0000

[...] Godin, marketing guru, says that social media networking may be a waste of time. A recent post on Small Biz Bee’s blog talked about how having hundreds of Facebook friends, or thousands of followers on Twitter may not [...]

By: Ryan Taft

Ryan Taft — Mon, 20 Jul 2009 21:35:13 +0000

First, I’m a big Seth Godin fan. I respect his insights, read all of his books, etc. I agree with Seth in that deep relationships can be a huge driver for your business when you cultivate them properly and offer something remarkable. With that said, I think social media can get there. I would imagine that Seth believes his relationship with some of his blog readers (me being one of them) are truly meaningful – it’s the people who read his posts, his books, interact with him, etc. I think successful social media marketers can connect on that same level. In fact, many of Seth’s marketing principles can be applied to social media, but just like anything else, you have to adapt those principles to the channel if you want to be successful.

Best,
Ryan Taft
http://www.squidoo.com/Catalyst-Marketers

By: used tires

used tires — Sun, 19 Jul 2009 18:01:29 +0000

I totally agree with Seth, nothing is as solid and as powerful as a real life network connection. What really matters is the real relationships like he said.

Till then,

Jean

By: Ola Ayeni

Ola Ayeni — Fri, 17 Jul 2009 16:40:44 +0000

Matt, I totally agree with Seth on all points. The issue I have with b2b social networking is that it not only consumes time even with management tools but can produce alot of noise without much substance. Quality versus quantity. Good network versus bad network.

For example I follow and have very few followers on twitter.Some people I just delete because their is nothing in common. All they want is to sell me something I don’t need. But some people I am connecting directly with them. My personal facebook page even though I have some real connects is mostly producing friends for fun folks not real business minded people.

By: Marketing to the Social Web and the New Rules of Engagement

Marketing to the Social Web and the New Rules of Engagement — Thu, 16 Jul 2009 19:19:19 +0000

[...] Seth Godin On Social Networking For Business – Is It Useless? (24) [...]

By: Is Social Media Networking Usless? Hear what Seth Godin has to say! «

Is Social Media Networking Usless? Hear what Seth Godin has to say! « — Thu, 09 Jul 2009 16:40:34 +0000

By: Eydie

Eydie — Thu, 09 Jul 2009 16:25:33 +0000

@McLaughlin – LOL… Funny – Tweeting and Drinking don’t mix! LOL

And that’s the hard part… remembering what you posted! People post so often, unless they are keeping a spreadsheet how DO you remember? In addition, so many people are using sites like Ping.fm (as I mentioned in my original post) and send out updates to ALL their social sites at one time – an many times they hire someone to do it for them. They are NOT building relationships that way!

In my business, I do manage some of my clients social sites, however, I generally do the back-end stuff – I tell them they need to do get involved and post their own comments, etc.

Twitter is not my favorite venue in the first place. I prefer Facebook as it is there where I am actually making and building relationships. Why not join me there? http://facebook.com/eydies.office.com

By: McLaughlin

McLaughlin — Thu, 09 Jul 2009 15:58:58 +0000

@Eydie – I’m on Twitter 25+ days a month and know what you mean. I found a post by someone that really interested me, so I did a RT – since she got me to the post. Her reply came 2 or 3 days later and she wrote “I never posted that!” I went back to her tweets, found the link and sent it back to her.
Heck, if anything a RT is a good thing – but it is most useful if you are active AND remember what you did.
I suppose Tweeting and Drinking don’t mix.

By: smallbizbee

smallbizbee — Thu, 09 Jul 2009 15:32:30 +0000

@Jennifer
I hear ya – I think I have about 16,000 followers on Twitter right now, and it’s impossible to keep up with all of them. It becomes a way to share information broadly as opposed to getting deep with each and every one. What happens though is you end up getting deeper with a few of them, doing things for each other (guest blog posts, etc) and eventually those relationships turn into the meaningful ones Seth was talking about. So in that respect Twitter is a tool as you say, and if we use it right we can foster a few deeper relationships from it.

Thanks for coming by, and I’m glad you are finding information here to help you! Let me know if you need anything.

Matt

By: smallbizbee

smallbizbee — Thu, 09 Jul 2009 15:28:16 +0000

@MGL
And vice versa…you can “do something” for somebody online and move it to the real world as well. But either way you are right on that you need to get to a personal level for it to have much meaning.

Matt