Comments on: Marketing to the Social Web and the New Rules of Engagement

By: bblackwood

bblackwood — Mon, 20 Jul 2009 17:56:22 +0000

I agree, BeBop Designer. I just hired a company to rebuild my deck – based on other people’s recommendations on Angie’s List. I just bought a new coffee pot based on online reviews from consumers. Etc.

I truly think this is a revolution – as in a change of power into the hands of the many (the consumer). Back in the 60s, we used to like to say: “power to the people.” It took 45 years, but I think that has largely happened.

By: smallbizbee

smallbizbee — Mon, 20 Jul 2009 17:45:59 +0000

@bblackwood
That’s a good way to put it…brands are no longer BUILT they are SHARED and through the sharing is how they are shaped. All we can do is help our brand be shared, and reinforce our message with those doing the sharing. After that, it’s out of our hands.

Matt

By: smallbizbee

smallbizbee — Mon, 20 Jul 2009 17:44:27 +0000

@McLaughlin
Great reminder – we live in a global economy, to market only to English speakers excludes some HUGE non English speaking opportunities.

Matt
PS: Thanks for the heads up on the link.

By: International Marketing Review #60

International Marketing Review #60 — Sun, 19 Jul 2009 10:29:02 +0000

[...] Ringer @smallbizbee presents Marketing to the Social Web and the New Rules of Engagement posted at Small Biz Bee saying “With all the talk around here lately about social [...]

By: McLaughlin

McLaughlin — Sun, 19 Jul 2009 09:04:32 +0000

One thing about social marketing to the web is people have to remember that there are millions – billions – of people out there that don’t speak English. I recently looked at the most popular tweets (can’t remember the site that shows it but you can find it) and of the top 20 most popular had 4 in English. Time to find a way to market to to those people as well as English speakers.

FYI the link in the phrase “Chairman of W2 Group” does not work.

By: bizsugar.com

bizsugar.com — Fri, 17 Jul 2009 14:38:24 +0000

Marketing to the Social Web and the New Rules of Engagement…

With all the talk around here lately about social media’s place in business, customer interactions and service recovery, and marketing strategies for growth, I’ve been thinking more about how the world of marketing and doing business has changed with…

By: BebopDesigner

BebopDesigner — Fri, 17 Jul 2009 05:49:07 +0000

Mr. bblackwood, Wow! 30 yrs in marketing you’ve seen and lived it all… Lucky you. (I’m easyly impressed by that, I’m 31)
I think web revolution is not only changing models and habits in marketing, but it is also changing some social values, the way we perceive our roll in society and the way it works. How? democratising processes and forcing hierarchies to become more horizontal. We all share a tiny bit of power. Take for instance, a student community who rate their professors. What do you reckon?

By: bblackwood

bblackwood — Fri, 17 Jul 2009 03:16:29 +0000

Mr. Weber’s breakdown of new versus old marketing gibes very closely with David Meerman Scott’s in his book “The New Rules of Marketing & PR.” It was the first book I read on the change in communications brought in by social media – and I’d recommend it to anyone.

I’ve been a marketer for over 30 years – an ad man at that. This metamorphosis in how brands are (I almost typed “built”) SHARED is quite a change for me. But, you know, it’s the most exciting thing to happen in marketing in a long time.

I’m enjoying the ride!

By: Susan Oakes

Susan Oakes — Fri, 17 Jul 2009 01:49:50 +0000

Interesting article. I would add that marketing has and is evolving as we have more tools etc to engage with customers and it will continue to evolve.
That said at the heart of engaging with customers is really understanding how they think, feel and behave and that I do not believe will change. 20 years ago the companies I worked for always went well beyond just using demographic data and included behavioural etc. Today we can get that information more easily.

By: JB

JB — Thu, 16 Jul 2009 22:15:07 +0000

You make a great point! It’s WAY easier today to connect to an influencer than in year’s past. In fact, I think I “met” you via Twitter? And countless other influencers as well. The toughest part is helping them sift through the deluge of email and other messages the “influencer” gets. Now to work on being more remarkable…..