Email marketing can be an extremely powerful and effective way to grow your business.
It’s effective, and doesn't have to be *spammy* in any way, shape, or form. In fact the best email marketing will be a welcome addition to the receivers in box, not just another junk email.
75% of the marketing I do for my event management company is over email. I know first hand it works - If done right. Which is why I’ve decided to put together a little summer school course for you all
Email Marketing For Business 101
Over the next few days we'll talk about the benefits of email marketing, discuss why it works, get you building an email list, and knowing you'll be excited to get going - I'll show you exactly how to use it.
If you're already using email marketing, this series should reinforce the good habits effective email marketing demonstrates, and act as a good refresher course.
Prerequisite
Before we can move on though, there is a prerequisite to the class.
5 Reason's Your Email Marketing Isn't Working
Read the above article as it will be a primer into what we're not going to do.
Email Marketing Approach
During the upcoming series, I want you to keep in mind that your email marketing will:
1) Be creating a relationship
2) Giving your readers something interesting to read, a reason to keep reading
3) Have a clear call to action
4) Be spell checked and grammar checked before hitting the send button
5) Emails will be on topic with why people signed on to your list
Class Schedule
- 10 Benefits to Email Marketing
- Why Email Marketing is so Effective (If done right)
- Getting Setup
- How To Build Your Email List
- Email Marketing Capstone - Putting it all together
See You Soon
Grab your notebooks and sharpen your pencils. It should be a fun few days, and by the end of it you'll be on your way to using email marketing to effectively grow your small business.
And don’t worry, we won’t be going at break neck speed through this material, it’s summer school – appropriate for a leisurely approach!
Class is in session…
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Kudos for the pointers. E-mail marketing is really hot these days and the tips and advice you provide are simply splendid. I hope to catch your future installments on the subject!
Thanks for the pointers. E-mail marketing is really hot these days and can spell success or failure to your business depending on how you apply it. I sure hope to catch your future installments on the subject!
I have also found that being concise in your message works. I am a fan of bullet points to accomplish this. I look forward to reading this entire series.
great post.
will definitely come back and get the juice!
Now out to sell some homes!
@Strategic Growth Advisors
It really comes down to how you apply it. Do it wrong and you’ll be turning your customers away in droves, do it right and it can provide a very nice stream of business.
Hope to see you back for the rest of the “class”
Matt
@Rich
Definitely, you need to respect the time of the people you are sending messages too. All to often you’ll get email marketing that goes on, and on, and on, and…Tell a story, but get to the point, and use bullets to make highlight the important stuff.
Matt
@Luke
That’s what we like to see, Agent Luke single handedly keeping our real estate market moving!
Matt
I’d be interested to hear about whether using video in email marketing is effective. Any thoughts about that?
@Andy
We’re going to talk about video and its place in email marketing in upcoming *sessions*. The short answer though is yes, video can be very powerful.
Matt