A Simple Three Step Method to Dominate Online

I’m happy to have David Gurevich back with another guest post today. David wrote the wildly popular article 9 Powerful SEO Tips for your Small Business Website, for us a couple months ago, and today is back to thoroughly expand on his thoughts regarding SEO and what it takes to dominate online.

Be sure to check out David’s free 44 page special report detailing his core rules for business, available for download at the end of this article. Enjoy!

The Gurevich MCA Model

MCA is a simple, three step method to come up with products and content that will help you dominate online. It is the most basic concept of business distilled into three words, so it doesn’t necessarily seem useful – until you try applying it.

It’s based on competencies. The theory of competencies is basically that firms and people aren’t competitive because of what they produce. Rather it’s their unique combination of skills, knowledge and capability that lead to outperforming the competition. Ask yourself, what are my competencies? Taking the time to answer that question will help you think on a strategic level, not a tactical one.

Instead of thinking, how can I make my widget cost less, you’ll start to think, am I using my skills to compete in the right arena?

The MCA approach encourages you to take a step back, see what the market already wants, then use your competencies to respond appropriately. It’s proactive. When you come up with an idea, you have to find a market for it, which is a pain. When, instead, you listen first to the market then create your idea, success is that much easier.

MCA: Market, Content, Advertising

Market: Before there can be any product, there needs to be a need.

What do people want?

For most of history, figuring out what people wanted was extremely hard and one of the biggest limitations to starting a business. Most small business owners had to rely either on their gut instinct, limited market research, or what info they could get from larger sources, like magazines.

The internet, however, makes figuring out potential markets so easy. Here’s how.

Imagine that your small business is dedicated to providing dog toys. You know how to get high quality dog toys, but you’re having real trouble figuring out what lines would be profitable, and how to develop an appropriate portfolio.

Head over to the Google keyword tool, and plug in “dog toys.” And voila, you discover an amazing variety of market opportunities: Christmas dog toys, indestructible dog toys, latex dog toys, and more.

With increased sophistication and research, you can soon develop a list of product ideas that there is an existing need for. When you pay for the most detailed keyword data, and it’s not that expensive, it’s almost like getting a report detailing exactly how many people are interested in just what. Market research becomes super easy.

Keyword tools also work for creating great content pages. They fundamentally tell you what people want, which is always useful.

Content: Talk to me about what I’m interested in – I’ll listen.

People want “indestructible dog toys.” Now you create content centered around that idea and phrase. Content doesn’t just mean a page dedicated to selling indestructible dog toys, however. It also means developing useful resources and material for readers. You’ve targeted a niche, now you want to dominate it by being the best there is on the web in that area.

If that sounds hard, well, yes, it isn’t easy. But you’ll find that niches are specific and small enough that being one of the best in that area is not particularly hard either.

The search engine optimization section of the free guide discusses more about this and why it’s so important, but building great content does three extremely important things.

First, it helps your reader learn more about the subject, about who you are, and what you think. This builds trust, a connection, and makes you stand out. Second, it builds presence in search engine results. This means more traffic, more customers, more money. And third, it is the only way to generate links to your website, which are essential for the long term health and growth of your site.

Advertising: How come I’ve never heard of you before?

You’ve successfully found out what people want, indestructible dog toys, and have created a product that meets their need. Not only that, you also wrote/obtained some great articles about what makes a dog toy safe and why it’s important to have indestructible dog toys. Success is imminent.

You open a deluxe bank account to hold all the moola you’re going to be getting.

Then you realize that no one cares. You’ve done everything you’re supposed to, but no one is coming to your website! And without appropriate advertising no one will.

Advertising your content means getting it to the people who care about it. Once you do that, and if the content is as high quality as it should be, you’ll generate links and traffic. The traffic will stop when you stop paying to get the word out, but the links stay. And that’s a huge win.

The fundamental goal of advertising online is to get people to link to your site. The links do not go away and will generate good search engine results, meaning free traffic.

Why the Internet Means Almost Infinite Markets

“The firm is constrained by the size of the market,” – Adam Smith

The great economist Adam Smith wrote this hundreds of years ago, and it’s still true today.

Look at small cities. In them, you tend to get fairly boring and basic products and services. But in larger cities, like New York, some pretty cool stuff happens. You can, for instance, find a store dedicated to ceramic dolls made in the Ukraine next to a Macy’s. What makes things so different?

It’s All About the Size of the Market

Let’s say 1 out of 1,000 people are interested in ceramic dolls, a number which I’m making up, and which I hope doesn’t offend any readers. With that rate of interest, in a city of 100,000 people you have about 100 ceramic fans. But in New York City with its 8,000,000+ people, you have 8,000 ceramic fans.

The more people there are, the cooler and more precise products can be. That is one of the main reasons people flock to big cities, despite high rent and congestion.

What would you get in a city that is more than a hundred times bigger than New York?

Pretty much anything. Take a product so bizarre that only 10,000 people a month in the entire world search for it online monthly. If you target it properly, it’s not too hard to dominate that market, and if you, say, just get 10% of that market, you have 1,000 new customers. (This type of analysis, despite its allure is highly flawed, but the general idea is true).

No matter what it is that you care about, no matter how strange your combination of skills and interests is, there’s a market for it. If that doesn’t inspire you, then it’s hard to imagine what will.

Get David’s Free Report Now: The King’s Rose: How to Compete Online & Win (.pdf  – 44 pages – instant download)

About: 

David Gurevich has gotten on the first page of Google for multiple brand name drugs.  It’s easy if you follow the core rules of business online, which you can read for free in The King’s Rose: How to Compete Online & Win. 

David also blogs at Health and Life, a Medical Blog. If you have any questions, he’d be glad to help – if he can – and you can email him here. 

 

 

Photo Credit: visualpanic

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