5 Tips to Grow Your Business Like Michael Jackson

by smallbizbee · 14 comments

Below is the sixth article in our $150 competition sponsored by BizSugar.com. It's submitted by Wayne who blogs on small business and entreprenurship at WayneLiew.com. Good luck to everyone who contributed an article!

Michael Jackson passed away on June 25th, 2009. Whether you are a Michael Jackson fan or not, you cannot doubt his ability to get the attention and impress his millions of fans worldwide.

Michael Jackson's ability to wow his audience is definitely something that you would want your business to have. In this article, I am going to give you 5 Tips to Grow Your Business Like Michael Jackson.

Be All About Your Audience

No one cares about you. If Michael goes up on stage and start singing songs that are only meaningful to himself, no one will pay attention. For example, "Heal the World" was written by Michael to be lyrically deep but melodically simple so that fans all around the world, especially those in non-English speaking countries could chant along when the song is played.

Spend time listening to the desires and wants of your prospects and customers before selling them your products or services. Not only that the selling process will be easier, your prospects will not be turned off by any hard selling tactics too.

Find Your Signature Move

What are the signature moves of Michael Jackson? Ask this question to anyone on the street and they will definitely give you answers like the Moon Walk, 45 Degrees Lean or they might even perform his dance moves, especially the spinning move for you. These are the moves that make Michael stand out from the rest of the singers. Not only that his fans were astounded by these moves when Michael first performed it, they LOVE it!

How can your business stand out from the crowd? It can be something as simple as changing the way you engage new customers or launching a marketing campaign that is so interesting and catchy that your target market just cannot get the message out of their head.

Become the Best for What You Do

As compared to modern celebrities, Michael do not have a lot of appearances on commercials, movies or his own fashion line. He knows that he is a good singer, dancer, performer and he keeps improving on these aspects until he gained the sparkling title, "The King of Pop".

Often times, businesses deviate from what they are really good at and as a result, every single thing that they offer becomes mediocre in quality. For example, if you are running a pizza place that is rated 5 stars on Yelp, don't start serving Chinese food just because there's a new Chinese restaurant being set up right beside you.

Learn How to Grab Attention

Every time Michael Jackson makes an entrance, all the fans in the room or at a venue will immediately pause whatever that they are doing, turn to him and go wild. Yes, part of it is because he is the King of Pop. But there are other things that help him to get the much needed attention. For example, his fancy clothing.

In business, grabbing someone else's attention is an important skill. Whether you are crafting a pitch to the press or writing a business plan to secure funding from investors, you need to make them focus on what you have to offer.

Go All Out Against All Odds

Michael Jackson's success didn't come to him easily. Michael had troubled relationships with his father, endured childhood abuse, fought a couple of sexual abuse allegations and more. However, none of these are able to stop him, or even slow him down. In fact, they made him a stronger person.

Running and maintaining a small business isn't easy. Stay persistent, hardworking and continue to learn and acquire new skills. Stay calm when faced with challenges and slowly untangle the complexities. Success is only for those who works and strives for it.