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January 11, 2010

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  1. Jan 11 2010

    Personally I don’t think a logo is all that important for a small business unless you have aspirations of growing into a bigger company. People choose to do business with a small business based on things like customer service and reputation. Then again, it depends on your business’s marketing strategies. If you do any marketing that involves a logo, a weak logo could be hurting your business.

  2. Jan 12 2010

    True that. A logo should represent the identity of a company or a group. Therefore it should be original. I enjoyed reading. Thanks for posting this!

  3. Feb 9 2010

    Think that I disagree with Laptop Briefcases, think you have great name but is your logo that good. In my start-up I spent the best part of three days, actually sitting with a graphic desginer and saying aye to this nay to that. You need to say aye or no one would have said aye to what I was selling.

    Infact I enjoyed the process so much I am in marketing now. Aspiration are all that exists in life, make a logo simple and make it stand out but do not make it your brand (ie stand for something).

  4. Mark
    May 3 2010

    “Nice article ..as i am also associated with this business so i am well aware how useful this article really is..

    Commented by:Logo and Stationary Design Firm”

  5. A company logo which is also called trademark of a company carries the identity of an organization. It plays a crucial role in portraying the uniqueness of an organization. A distinct trademark enables a marketer to promote the brand identity of a company in an effective and unqiue manner. Presenting a memorable and visually appealing logo design creates a deep impression on the mind of a customer. At LogoDesignZone, our professional logo designers can give his or her utmost attention to your project.
    Shane@Business Logo Design´s last blog ..Logo Design for Your Company My ComLuv Profile

  6. Aug 16 2010

    Small businesses need a professional looking logo from the start. Luckily with all of the options provided on the web a small business can get or make an affordable logo. I offer a free 4 part Logo Design course that can help small businesses obtain the perfect logo for their industry.

  7. Annalisa
    Jul 1 2011

    I definitely think that having a great logo is important for businesses of all sizes. The point that was made about there being emotional ties to brands, is the support for the argument that logo is important.

    Here is a really good article from the Gallup Management Journal, “Getting Emotional About Brands”. They discuss the different ways emotions are tied to branding and the different emotions themselves.

    I also think that it is important to make a logo that is simple, clean, and as timeless as possible. As a business owner you should do some research and possible narrow it down to a few designs and conduct a few surveys to your customer base and see what they are connecting with. Then, once you’ve decided on a logo, make sure you put it on your memo paper, letter heads, gift cards, business cards and other promotional materials.

    The more you can get it out there with your company/organization name, the better. That will help to build a strong brand.

    I also agree with what you mention about having an image over just text for a logo. Our minds usually recall images better. However, if you do go with text, make sure that it is unique. For instance, the font of the New York Times. If you saw another word written in that font your mind would probably think of the New York Times.

    A logo is something worth taking time on, and spending extra money to make sure that it goes the distance in helping to connect customers/clients to your product/service emotionally, and assisting in establishing your brand.

  8. I worked in Houston last summer selling pest control, and some companies become recognizable with their logo. But the most important thing is the service provided, rather than the logo. Some companies spend so much designing and implementing a new logo that they forget they are selling a product.
    Bruce @ Small Business Logo´s last blog ..Sample PostMy ComLuv Profile

  9. Apr 16 2012

    I agree completely. A logo is a must-have for any business that desires to establish credibility!

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