Comments on: The Tale of a Marketing Dictum, Mantra, and Yo-Yo http://smallbizbee.com/index/2010/01/21/tale-marketing-dictum-mantra/ We're Making a Big Deal Out of Small Business Fri, 30 Jul 2010 15:26:49 -0600 http://wordpress.org/?v=2.8 hourly 1 By: Andy Hayes | Travel Online Partners http://smallbizbee.com/index/2010/01/21/tale-marketing-dictum-mantra/comment-page-1/#comment-7476 Andy Hayes | Travel Online Partners Thu, 04 Feb 2010 00:09:35 +0000 http://smallbizbee.com/index/?p=5022#comment-7476 So true! Explains why so much of traditional and modern marketing theory relates to psychology! So true! Explains why so much of traditional and modern marketing theory relates to psychology!

]]> By: Kikolani http://smallbizbee.com/index/2010/01/21/tale-marketing-dictum-mantra/comment-page-1/#comment-7236 Kikolani Tue, 26 Jan 2010 20:35:24 +0000 http://smallbizbee.com/index/?p=5022#comment-7236 I think it helps if you can make the customer understand why they need something. A lot of sales people will pitch something to clients in a generalized way that doesn't accentuate the needs of the client. Or they pitch it in a way that says "this is too complicated for you to understand, therefore you need x product or z service to help you." Providing social media services, for example, I see a lot of people who just don't understand it, and the only advice they have from friends is "yeah, I have a personal Facebook profile where I trade sheep on people's farms" which makes no sense to a business owner. I have to show them real examples of businesses, like themselves, that use social media successfully. Then they are able to explain to themselves why the need it, and they go for it. I think it helps if you can make the customer understand why they need something. A lot of sales people will pitch something to clients in a generalized way that doesn’t accentuate the needs of the client. Or they pitch it in a way that says “this is too complicated for you to understand, therefore you need x product or z service to help you.”

Providing social media services, for example, I see a lot of people who just don’t understand it, and the only advice they have from friends is “yeah, I have a personal Facebook profile where I trade sheep on people’s farms” which makes no sense to a business owner. I have to show them real examples of businesses, like themselves, that use social media successfully. Then they are able to explain to themselves why the need it, and they go for it.

]]> By: uberVU - social comments http://smallbizbee.com/index/2010/01/21/tale-marketing-dictum-mantra/comment-page-1/#comment-7164 uberVU - social comments Fri, 22 Jan 2010 19:41:46 +0000 http://smallbizbee.com/index/?p=5022#comment-7164 <strong>Social comments and analytics for this post...</strong> This post was mentioned on Twitter by SmallBizBee: New blog post: The Tale of a Marketing Dictum, Mantra, and Yo-Yo http://smallbizbee.com/index/2010/01/21/tale-marketing-dictum-mantra/... Social comments and analytics for this post…

This post was mentioned on Twitter by SmallBizBee: New blog post: The Tale of a Marketing Dictum, Mantra, and Yo-Yo http://smallbizbee.com/index/2010/01/21/tale-marketing-dictum-mantra/…

]]> By: Rob Wagner SBA Loans http://smallbizbee.com/index/2010/01/21/tale-marketing-dictum-mantra/comment-page-1/#comment-7151 Rob Wagner SBA Loans Fri, 22 Jan 2010 04:04:46 +0000 http://smallbizbee.com/index/?p=5022#comment-7151 Good post and makes you think of how you come off to your customers. Makes you take a step back and look at your own business and others small businesses. How many products out there get to the last step "They Always Believe What They Tell Themselves" and how did they do it is the real question? I think I will print this and put it on my desk so I read it often. Good post and makes you think of how you come off to your customers. Makes you take a step back and look at your own business and others small businesses. How many products out there get to the last step “They Always Believe What They Tell Themselves” and how did they do it is the real question? I think I will print this and put it on my desk so I read it often.

]]> By: Tweets that mention The Tale of a Marketing Dictum, Mantra, and Yo-Yo -- Topsy.com http://smallbizbee.com/index/2010/01/21/tale-marketing-dictum-mantra/comment-page-1/#comment-7143 Tweets that mention The Tale of a Marketing Dictum, Mantra, and Yo-Yo -- Topsy.com Thu, 21 Jan 2010 20:02:47 +0000 http://smallbizbee.com/index/?p=5022#comment-7143 [...] This post was mentioned on Twitter by SmallBizBee, H2O. H2O said: The Tale of a Marketing Dictum, Mantra, and Yo-Yo http://bit.ly/8wcaNj [...] [...] This post was mentioned on Twitter by SmallBizBee, H2O. H2O said: The Tale of a Marketing Dictum, Mantra, and Yo-Yo http://bit.ly/8wcaNj [...]

]]>