Seven Things Your Brand Is Not – And One That It Is
What Your Brand Is Not
1. Your brand is not your logo
2. Your brand is not your personal identity
3. Your brand is not what you sell
4. Your brand is not what you say it is
5. Your brand is not your fancy offices
6. Your brand is not your company culture
7. Your brand is not your employees
What Your Brand Is
Your brand is the emotional and psychological relationships you have with your customers. Your brand is what your vendors think of you, what your employees see of you, and what your customers say about you - Essentially your brand is what they say it is, not what you say it is.
Questions?
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Excellent!
Couldn’t be more clear. Or right.
To quote a speaker at an event I attended earlier this week:
“Marketing is not something you do, it’s who you are.”
Ker-POW! yet anolther one out of the park.
We see so much about branding yet no one defines what it is they are talking about specifically. This is the finest clarification I’ve seen on the subject.
Cheers
George
This gets right to the point. In my weekly manager meeting this was a topic of discussion.the challenge for us is how we sell new products and incorporate it into our brand?
If customers don’t thinks of you as the place to go for a particular product, changing the logo is not going to cut it. How do you create that the emotional attachment from the product to the brand?
Robert Wagner SBA Loans´s last blog ..Commercial Real-Estate Headed for a Slaughter – Lost Jobs Will Follow
You got it right on. Quick checklist that hits all the points. A good reminder for everyone.
Alex Monroe´s last blog ..How long do you see yourself doing it?
Good stuff! This is a great reminder about the psychology of selling… It’s always good to keep in mind what is in your customers’ minds about your company overall. Most decisions, it would seem, are not based on arguments as much as emotions – thanks for the reminder!
Marketer Matt´s last blog ..Internet Marketing is like the California Gold Rush
Good points, many like to cast their logo as their full brand experience.
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