8 Key Strategies For Successful Gift Certificate Marketing
Gift certificates work. As more and more small businesses find out, they enable you to make more sales and improve customer loyalty towards your business. And it’s not only for spas or massage therapists: virtually every service provider under the sun would gain by offering gift certificates (also called gift vouchers or gift cards) to their customers. So if you haven’t started to offer them, why don’t you try it out and see what the impact on your business is? The returns on investment can be great provided you focus on effective marketing strategies. Read more
Working Together When You Work Apart: A Guide to A Unified Virtual Team
You want to start a business with a group of friends, but you all live in different cities. Will somebody – or several somebodies – have to move? Not these days. You can keep up with each other and share a “virtual office space” online. In fact, doing so may mean that you will save money on overhead, if your business is service-oriented. Instead of renting a physical bricks and mortar office space to share, you can operate within a free or nearly-free virtual space, and physically work at home (if you can stand the solitude and/or potential distractions). How will you do it? Here are a few pointers: Read more
Keep Your Small Business Office Green and Save
Any small business can do its part for our planet, and not only can it save the planet but also money. Here are a few thoughts on what small businesses can do along with employees to make the best of their work environments while saving money. Read more
Top Four Cloud-Based Technologies to Foster SMB Growth
What is the cloud and how does it relate to the SMB?
Amidst a plethora of IT trends, cloud computing has demonstrated true staying power with the SMB community, mainly due to its cost-effective environment with easy access from either the office, home or when on the road. Cloud computing has been around for years but with different names; historically, Cloud computing was referred to as Software as a Service or SaaS. Read more
Get Noticed through Social Media Marketers
There is no denying the power of social media in today’s society. Look at any product and you will see the logos for Twitter and Facebook. Watch people waiting for the elevator and see how they spend their time checking and updating their Facebook or Twitter accounts. It is important for any business looking to gain the attention that they need to succeed in the modern marketplace to understand the importance of social media. Of course, just understanding its importance will not get your business noticed, you need a professional with the ability to navigate you through the social media maze. Read more
A Guide to Using Credit For Your Small Business
Your small business is in it’s most fragile stages when you are first starting up. The wrong move or the wrong investment can send your business spiraling into debt or even bankruptcy. Read more
Implement E-Signature Technology, Reduce Contract Turnaround Time
Virtually any sales person understands that a lengthy and tiresome selling procedure makes a potential customer much less inclined to make a purchase. Because of this, sales people should be aware of ways to speed up the process, allowing customers to make a quick decision and buy the product or service they want with ease. Read more
The Psychology of Small Business: Are You Really Ready For Your Own Business?
Working for someone else can definitely have its drawbacks – the time card, the hours that are required and the pay is not always what you feel you are worth.
Plus, answering to a boss can be quite demeaning when errors occur, or you have to be out sick for any reason. Read more
How Social Media Savvy is Your Small Business?
Social media gives small businesses the opportunity to socially interact with the public to promote products and services, and communicate with customers. With social media, small business owners can build a strong online presence without incurring the high costs associated with building websites and launching private online communities. Social media may seem simple, but most businesses have not maximized its full potential. Read more
29 Tax Tips for Small Business Owners
If you’re like most business owners, there are thousands of tax questions running through your head right now, like “Which expenses are considered business and which aren’t?” or “Are there any tax credits I qualify for?” Read more
