8 Key Strategies For Successful Gift Certificate Marketing
Gift certificates work. As more and more small businesses find out, they enable you to make more sales and improve customer loyalty towards your business. And it’s not only for spas or massage therapists: virtually every service provider under the sun would gain by offering gift certificates (also called gift vouchers or gift cards) to their customers. So if you haven’t started to offer them, why don’t you try it out and see what the impact on your business is? The returns on investment can be great provided you focus on effective marketing strategies. Read more
Working Together When You Work Apart: A Guide to A Unified Virtual Team
You want to start a business with a group of friends, but you all live in different cities. Will somebody – or several somebodies – have to move? Not these days. You can keep up with each other and share a “virtual office space” online. In fact, doing so may mean that you will save money on overhead, if your business is service-oriented. Instead of renting a physical bricks and mortar office space to share, you can operate within a free or nearly-free virtual space, and physically work at home (if you can stand the solitude and/or potential distractions). How will you do it? Here are a few pointers: Read more
Keep Your Small Business Office Green and Save
Any small business can do its part for our planet, and not only can it save the planet but also money. Here are a few thoughts on what small businesses can do along with employees to make the best of their work environments while saving money. Read more
Top Four Cloud-Based Technologies to Foster SMB Growth
What is the cloud and how does it relate to the SMB?
Amidst a plethora of IT trends, cloud computing has demonstrated true staying power with the SMB community, mainly due to its cost-effective environment with easy access from either the office, home or when on the road. Cloud computing has been around for years but with different names; historically, Cloud computing was referred to as Software as a Service or SaaS. Read more
Get Noticed through Social Media Marketers
There is no denying the power of social media in today’s society. Look at any product and you will see the logos for Twitter and Facebook. Watch people waiting for the elevator and see how they spend their time checking and updating their Facebook or Twitter accounts. It is important for any business looking to gain the attention that they need to succeed in the modern marketplace to understand the importance of social media. Of course, just understanding its importance will not get your business noticed, you need a professional with the ability to navigate you through the social media maze. Read more
A Guide to Using Credit For Your Small Business
Your small business is in it’s most fragile stages when you are first starting up. The wrong move or the wrong investment can send your business spiraling into debt or even bankruptcy. Read more
Implement E-Signature Technology, Reduce Contract Turnaround Time
Virtually any sales person understands that a lengthy and tiresome selling procedure makes a potential customer much less inclined to make a purchase. Because of this, sales people should be aware of ways to speed up the process, allowing customers to make a quick decision and buy the product or service they want with ease. Read more
The Psychology of Small Business: Are You Really Ready For Your Own Business?
Working for someone else can definitely have its drawbacks – the time card, the hours that are required and the pay is not always what you feel you are worth.
Plus, answering to a boss can be quite demeaning when errors occur, or you have to be out sick for any reason. Read more
How Social Media Savvy is Your Small Business?
Social media gives small businesses the opportunity to socially interact with the public to promote products and services, and communicate with customers. With social media, small business owners can build a strong online presence without incurring the high costs associated with building websites and launching private online communities. Social media may seem simple, but most businesses have not maximized its full potential. Read more
29 Tax Tips for Small Business Owners
If you’re like most business owners, there are thousands of tax questions running through your head right now, like “Which expenses are considered business and which aren’t?” or “Are there any tax credits I qualify for?” Read more
3 Tips for Startups to Survive
No matter how good the idea is or how much money startups have, they have to first think of survival before they entertain thoughts of success; it’s not that easy to float a company today, simply because the competition is fierce and most spheres of business are saturated and overcrowded. Read more
11 Ways to Manage Working From Home
May be I am not the only person here who used to shuffle through the early morning traffic trying to get to the office. Remember, it didn’t just end there; There were a lot of demands; rushing to open your office in the morning, paying the rent and other operational costs, meeting business appointments or working 8 hours every day for a boss and ask for a permission to attend your child’s first concert. Read more
Talent or Trainability: 5 Pivotal Points Often Overlooked in Hiring
As you prepare to hire new employees for your small business, it is common to believe that you should hire the person with the most education and experience. Beyond education and experience, hiring someone who can adapt to the position and dynamics of the company is essential. Small businesses rely on every employee and work together toward common goals. Thus, each employee must be trained properly to maximize efficiency and quality of service. “Trainability” is what is needed in all employees.
“With enough training, almost any one can be taught a particular skill.” – F. John Reh
If a person has trainability, even if the new hire comes into the position lacking some necessary skills, the individual can gain the skills while providing a needed service for your company. When looking for new hires, there are 5 Pivotal Points to consider ensuring trainability in new hires:
- Be Knowledgeable of Needs. The first step in hiring
new employees is to have knowledge about what is needed to fulfill the position. It is a given that you will need to know what education level and skills are necessary to fulfill the work requirements for a position. In addition, you will need to consider the level of trainability needed to meet the requirements of the job. If the position requires constant change, the new hire needs to have greater trainability than a position that is generally stagnant. You will also want to keep in mind the dynamics of a small organization and all of the areas that a new hire will need to be trained for desired outcomes. - Conduct Behavioral Job Interviews. Behavioral job interviews focus on behaviors that the prospective interviewee has exhibited previously. You will want to ask probing questions that make the interviewee prove their trainability. For instance, questions can be asked about the training they received in previous positions and how the new skills learned were used to improve their job performance. Key questions to ask to gauge the interviewee’s receptivity to training include:
- Describe the training that you have had while working at previous jobs.
- What is the hardest task you ever had to learn how to do?
- Why was it difficult and how did you figure it out?
- How has training improved your job performance in the past?
- What experience do you have training others on the job?
- What are some areas you would like to be trained in?
- Hire for Adaptability. The need for adaptability is essential. In the interview, use the time to challenge the employee to prove how they have adapted to the changing demands of previous positions. You can also utilize scenarios that allow the interviewee to discuss how they might adjust to the changing demands of the job. Again, as you conduct a behavioral interview, questions probing how interviewees have adapted in the past will prove their skill in this area. This may be a good time to share some of the challenges faced by small businesses to assess how the interviewee would handle typical problems; what type of training might they seek to prepare them to handle these challenges; and how can they work with others in the company to either gain or share their skills with co-workers.
- Willing To Learn. New hires that are trainable are open to
learning. While a person’s education background indicates their openness to learning, it is not the only means to measure willingness to learn. New hires should indicate a willingness to work in challenging environments and develop new skills. While it is important for them to have the skills in place for the job currently, the interviewees need to indicate receptivity to training and ongoing professional development. For small businesses, a way to evaluate this is to train all new employees in everything. Given the need for employees to be able work well with everyone in the organization and understand the features of each position in the business, new hires can be trained in every position. Consequently,
this will enable new hires to cover for other employees when there are absences or additional personnel are needed to provide a particular service. It will also build a true community among workers by enabling them to interact and communicate with each from day one. - Beware of Problematic History. As you look for hire new employees, beware of past behaviors that indicate an unwillingness to learn and inability to be trained. For example, if a interviewee has left a position due to changes in the demands of the job or because of a need for new training, then the person is not very trainable. Interviewees seeking positions that are stagnant and do not require skill development are not displaying trainability. Job hoppers who frequently change jobs seemingly lack a willingness to adapt and strengthen skills at their jobs. Any number of erratic behaviors or lack of willingness to acquire new skills indicates problems in regard to trainability.
A properly written resume and background references can be sources of information in regard to trainability as well.
When looking for the best employees for your small business, it is important to seek trainability when hiring new employees. Using the 5 pivotal points will help to ensure that new employees are not only prepared for the position now but will be prepared for the position as your company continues to evolve and grow.
About the Author: Kenneth McCall is an avid ski, boater and bicyclist. When he is not engaged in outdoor activities he directs the IT operations at storage.com, building systems and tools for homeowners and businesses needing storage.com in places like San Francisco, and many other cities, including self storage in San Francisco.
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