How Important is SEO to Your Video Marketing Efforts?
When observing how sites like YouTube, DailyMotion, and MetaCafe are receiving tons of views on a daily basis, it becomes clear to see what a powerful marketing tool video has become. The secret is out – this medium can engage in ways others can’t touch, and consumers are gobbling it up at a rapid rate. While video marketing is no doubt effective, when it comes to using this tactic online, SEO is the key to maximizing its true potential. Here are some tips that will help you make the most of your efforts:??
Stick with the Best Practices
For the most part, getting SEO value out of your video marketing efforts is the same as when optimizing other web content. This simply means that you need to follow the best established practices of search engine optimization.
Knowing this, complementing the text areas of your video with relevant keywords should be a priority. In most cases, this will be your title, description, and tags. Because links are also critical to SEO, building links should also be a part of your strategy. Understanding that search engine optimization has the same general requirements is not only critical, but can make this process much easier.??
Find a Good Platform
As the most popular video platform in the world, YouTube is arguably the best tool to use to build your video marketing strategy around. It is also an SEO-friendly platform, which gives it a huge plus.
However, there are plenty of other options that can benefit both your optimization and marketing efforts as a whole. You have your conventional video sites, in addition to a variety of social networks, which make great options because of their popularity and traffic alone. There are also less obvious options such as eHow, HubPages, and Associated Content From Yahoo. So even though YouTube is the cream of the crop, any site with a strong presence in the world of online video could do in the right strategy.??
Post Great Videos
Want to know the secret to successful video marketing? It’s simple really – post quality video content. Sure, a great keyword and link building strategy can get you the traffic, which is what SEO is all about, but if you want conversions, quality and value should be among your top priorities. No one is going to share or recommend your videos to others if they don’t find it useful or otherwise valuable themselves. With the recent introduction of the Google +1 button and its potential impact on search engine rankings, it is starting to look like quality could become an even more important aspect of video and content in general as far as SEO is concerned.
The video era is in full effect, and if you have been thinking about jumping on the bandwagon, now would be the perfect time to jump on up. While several companies are using it as a marketing tool, others are still reluctant for one reason or another, meaning adopting it now could possibly give you a considerable edge over your competitors. Make sure your strategy accounts for SEO, and video could play a major role in your success.
About the Author: Aidan Hijleh is a freelance copywriter and serves as the Non-Profit Partnership Liaison for Benchmark Email. Aidan advocates free email marketing services to assist with the flourishing of grassroots organizations.
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Thanks, I have some good videos of property developments that I have been meaning to gain more exposure for and your video SEO techniques will come in very handy.
I am doing video marketing now but I never that video marketing does have SEO too. Ok thats great to know and thanks a lot.
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Great post. Video is a huge part of marketing these days and SEO is an important part of that mix. Thanks again for a great read.
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I’m unable to find it too, Jean. I did see it at some 3rd party sites but I’m afraid of getting plugins from anywhere but Chrome webstore.
Great blog post! Thanks for sharing it. |
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I have been wondering if there are markets where video marketing might not be appropriate or a useful marketing tool. Can you give some suggestions as to when video marketing might not work?
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SEO is definitely important and we all know that…Especially for the bloggers…
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Hi
First thing SEO is important for everything related online marketing,well bundle of thanks for the information.
Seo of course we are looking for tips and resources and tools to help our community members thrive online.
Video marketing is certainly one of the best ways to get traffic to your site, but in order to make this happen you should get your videos rank at the top of search engines (and youtube search engine), so you should treat your videos in the same way that you treat your own site.
This mean that you should apply some basic SEO technics for each video and not expecting that your video will go viral and rank on the top of search engines by itself…
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YouTube is an important part of today’s marketing and SEO for a website, we’ve posted some of our items on Youtube and it has given some feedback, but it will become more important every day.
I like the Platform point in your entire post,a platform mound is any earthwork or mound intended to support a structure or activity.
Thanks for the huge post dear.
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Thanks for sharing the huge post dear with us.
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Bloggers know that SEO is important and this post is very helpful…
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Yes i also noticed that youtube video came in rank fast then sites and this the best way to grab traffic. but remember you video should be unique