Mobile App Monetization: 3 Great Ways
Unlike the iPhone app market, the market for Android apps is wide open for developers wanting to monetize mobile apps. That means endless opportunities for any developer looking to monetize mobile apps.
How do you monetize mobile apps? Developers usually use at least one of three key strategies.
In-app Advertising
In-app advertising is a good way to monetize mobile apps for consumer apps with big audiences and highly targeted mobile apps and some publishers are able to use ads to earn decent money solely from ads. In-app advertising works especially well for making money with mobile apps if your app is targeted apps, but ads work for apps with broad audiences as well. While it’s possible to make money with mobile apps by negotiating with individual advertisers on ad placement, it’s easier and more profitable to go through an advertising company like Moolah Media. Think of it like choosing between AdSense and putting up a banner that says “Advertise Here” and crossing your fingers that somebody finds it.
In-app Transactions
Developers have now started to utilize the in-app transactions and generate both extra revenue and as their main source of revenue. The iPhone poker game Card Ace, for example, sells users play-money chips with an in-app chip store, and this is the app’s main provider of revenue. When users run out of chips, they must buy more to reload and keep playing. In-app transactions, especially microtransactions, create more consistent revenue streams where the consumer ends up spending little bits of money every so often instead of paying for an app all at once.
Subscription Models
Subscriptions are best used for new content apps, professional and consumer services apps and telecom apps. The most successful examples of monetized subscription are from telecom apps (like Skype) but the trend is picking up. The subscription model helps developers keep their customers’ life value up. It’s a good idea to lower customer acquisition costs and reduce churn over time. Monthly trials and free offers are also great approaches.
About the Author: I do blogger relations for Moolah Media.
As we all know this is the age of Androids and nothing is impossible in this world.Now money can be earned by the these phones very easily and keep your work continue when you are not with your laptop..
enjoyed reading the blog…
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Hey,
As a newbie developer on mobile apps, this is a great article. It already took me a day just to find this kind of headline, and i am so glad that I met this kind of informative article. Thanks.