Small Business Saturday has taken the nation by storm since its introduction in 2010. They day is focused to encourage consumers to shop at their local stores on the Saturday after Thanksgiving. Often overshadowed by larger, commercial stores like Target or Best Buy, small businesses do not always get the attention they deserve. However, if certain steps were taken the help better position the store for this shopping event, small businesses has the opportunity to gain clientele and sales back.
Even though Small Business Saturday is created to improve foot traffic; consumers are looking online to shop now more than ever before. Providing the ability for purchases directly from your website can help cater to the convenience craved by so many consumers while driving profits. Large crowds and endless driving can take a toll on Americans searching for the ideal gift. Implementing an eCommerce functionality within your website can indirectly convince customers to shop at your store over competitors, especially those without this option. Depending on your Web hosting package, this option can be as simple as drag-and-drop. Taking some time to input important product descriptions and sizes will make a large impact. If people have the opportunity to shop from you both online and from your physical location, you have the chance to double your profits. Don’t forget, the Monday after Small Business Saturday is Cyber Monday so offer a promotion for people who what to shop online from your store on that day too.
Exclusivity is a huge attraction to consumers. Luckily, you can offer this to consumers with a coupon or promotion only offered on your website for visitors to use only on Small Business Saturday. Not only will this help encourage visitors to your store on that day, it will also drive traffic and interest in your professional site year round.
If you have a store-wide promotion on Small Business Saturday, be sure to share these to your online followers as well. You can also tease them a few days prior and tell them what to expect when they visit your store. During Thanksgiving weekend, people tend to draft a shopping plan to ensure they shop at the stores they desire in the time they have allotted. By being transparent about your sales, consumers will be more likely to add you to their list.
If you have an eCommerce site or not, consider providing consumers with the chance to purchase goods early. For example, the time between Thanksgiving and New Year’s allows consumers to complete all their holiday shopping in just one month. If you allow consumers to purchase goods before the holiday season or before you have product in stock, you will help them make sure that the product will arrive on time for the holidays. Your loyal customers will be thankful that you offer such a service that many other small businesses may not have available.
With the competition of commercial stores, small businesses are often fighting for attention in the community. Small Business Saturday provides them with the opportunity to earn the sales and profits they deserve. These three tips are great ways for SMBs to leverage this “shopping holiday” and drive sales throughout the entire holiday season.
About the Author: As a manager for 1&1 Internet, Inc., Kelly Meeneghan is an industry specialist providing expert advice on how SMBs can grow their business online through websites and online marketing methods. 1&1, a global leader among Web hosts, provides companies with the tools necessary to get online and be successful. Currently, 1&1 is offering a great promotion specifically for Small Business Saturday. To earn $60 off a MyWebsite Plus package, visit smallbizsat.mywebsite.com. For more information visit www.1and1.com or learn about how you can drive success for your business at www.success.1and1.com