While it would be nice if just building a website would ensure your success, that’s not the case. If you really want to make a splash and build the best online presence possible, you need to know a few things about online marketing. Marketing methods here have grown considerably, and there’s a lot of very confusing information out there for those new to the process. Thankfully, there are some online marketing methods that really work. Below, we’ll cover some of the better options for you and how each one works.
Ok, first, understand that PPC marketing isn’t for everyone. It can be costly and time consuming, and it’s not ideal for long-term success. However, if you want an initial boost of short-term traffic, PPC campaigns can be the ticket. You’ll find a ton of different options out there for this, including Google AdSense. Don’t neglect social media ad solutions, though. Both Facebook and LinkedIn offer PPC ad capabilities, and Twitter is now offering ads as well (not PPC). Regardless of which platform you choose, make sure that you select accurate, low-competition keywords and always remember your budget, since you’ll be paying for every person who clicks that ad (you should make sure that you create ads designed to appeal to those most likely to convert after clicking to maximize ROI here).
Video has become incredibly popular online, and you’ll find that sites like YouTube can help enhance your online marketing considerably. You don’t have to produce your own videos to use this marketing method, either. Today’s WordPress themes make embedding videos in your site simple and easy, and you can use these to increase interaction with your readers, which will have an indirect effect on your traffic. Of course, if you can create and upload your own videos, you’ll find that the benefits are far greater – you can do this in a number of ways as well. For instance, if you sell a product, you can create a video showing it in operation. You can create how-to videos, troubleshooting videos or training videos. The sky’s the limit, really.
Social Media Marketing
Doubtless, you’ve at least heard of social media marketing and the impact it can have on your online success. There are few better ways to generate interest and traffic to your website or blog. However, marketing on networks like Facebook, Pinterest and Twitter requires special considerations. You should not use these as you would other marketing platforms – direct marketing through social media is doomed to failure. Use them to increase interaction and conversation, and to build relationships with your customers or clients. The more engaged you are with your customer base, the more successful you will be.
Social News Sites
While sites like Digg and Reddit might not be your idea of great marketing opportunities, they can be excellent tools for online marketing. These communities are huge and very involved. You can post almost anything to social news sites (also called social bookmarking sites), and see an enormous spike in traffic. However, be aware that these options are not for everyone, and that using these options incorrectly can lead to poor results (Reddit is particularly known for taking direct marketers to task). However, if you are able to get traction here, you can see an enormous influx of traffic.
Get a Blog Going
If you haven’t built a blog already, what are you waiting for? You’ll find that today’s WordPress themes offer you the ability to create stunning blogs in whatever style you might want. There are professional themes for business users, portfolio themes for photographers and artists, and even themes for authors available from some of the top design firms in the world. Choose the theme that works best with the type of blog you want to operate (as a note, you can use these themes for full websites as well). Blogging gives you the ability to talk directly to your customers in a personal way. That’s not possible with traditional static websites, and you’ll find that today’s consumers expect the companies they do business with to make this effort.
Email marketing has taken a lot of heat in recent years, thanks in large part to the enormous number of spammers out there using this method. However, if you’re able to develop a targeted list of subscribers through a double opt-in list, you can use email marketing to dramatically increase your success online. These are people who are already interested in what you have to offer, so the conversion rate is significantly higher than with other online marketing methods.
As you can see, there are numerous online marketing solutions out there for you to use. It’s vital that you develop a strategy for Internet marketing, and that strategy should include multiple methods.
About author: Olga Ionel is a creative writer at ThemeFuse.com – a top provider of WordPress themes. She is passionate about studying online marketing industry and sharing informative tips.