An Effective Catch Phrase Can Make All The Difference
It may seem odd, but a catch phrase may be the exact thing your business needs to really pull ahead of the competition. Just a simple list of words, usually between five to ten words, can make all the difference. However, a catch phrase needs to be good in order to have any benefits. If you can’t think of a catch phrase, then it is usually better to go without one. This is because a bad one can really limit people’s trust in your business.
Diversity
Think about the thousands of businesses that populate each niche. While their products, staff and services are diverse from one another, no one is going to look into all of these factors one by one. This is because people just don’t have the time to investigate thousands of different companies before finding the best one. So, they pick the best one based on qualities such as trust and likability.What is one of the best ways to stand above the crowd? By having a good catch phrase. A good phrase is not only marketable, but it enables you to stand above all the other businesses in your niche. You only have a few seconds to gain the trust of a consumer or client, and a catch phrase gives you those few seconds to capture their attention.
Memorable
Standing above a crowd of businesses is great, but you also need to stay in the consumer’s mind. Even quick-trigger consumers will rarely shop somewhere without doing a little research or hearing about how good the business is from a friend. A good catch phrase is able to keep your business fresh in your audience’s mind.If someone can’t remember your business, then it is going to be hard for him or her to buy your products. Make yourself memorable with a good catch phrase, and you should see an increase in traffic.
Tone
Your catch phrase can also set the tone of your business. If you use a funny catch phrase, then people will expect your business to be loose and easy to engage. If the catch phrase is professional, then people will expect your business to thrive on business customers.The tone of the catch phrase should match your business, as people expect the two to match. If they don’t, then you may end up attracting customers that really won’t buy from you. While it is possible to make a catch phrase that matches all tones at once, these are rarely successful. These phrases try too hard to make everyone happy, and it doesn’t properly section off your business to the right audience.
Bite-Sized Information
Aside from standing above businesses, a catch phrase allows people to peer in your business for a second. A catch phrase will tell people exactly what your business is about, or at least what you do. For example, if your catch phrase is, “I love SEO. Ask me why,” then people will expect your business to be about SEO. While this is a rather straightforward approach, your real catch phrase should say something about your business.If you say something that isn’t true or relevant to your business, then customers will feel betrayed when they see that your business has nothing to do with the catch phrase. This obviously leads to poor sales and low customer retention.
But, if the catch phrase really does include something about your business, then it can give people a very brief insight into your business. While you shouldn’t just be blunt about what you do—some word crafting works best—make sure to slip in a few details about your business.
Conclusion
Having a good catch phrase can make all the difference with a business. It can help people remember who you are and what you do, and it also sets the tone for your business. Your catch phrase can also be used to garner trust in your business, which leads to sales. Having the perfect catch phrase can lead to a huge boost in sales, while a bad one can sink your business. When choosing a catch phrase, make sure it is good or hand it off to a professional. The DIY approach sometimes works, but there are horror stories that are best avoided by using someone who knows this field.About the Author: Stacy Dewald is a blogger for the official Moby Tickets Site.
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Criteria for an Effective Logo Design
Many entrepreneurs are inexperienced when it comes to getting logos designed. This is to be expected as it is not something that you would really need to know much about unless you are starting your own business.
If you are using a reputable designer to design your logo then to some extent you can sit back and relax, knowing that the future of your brand is in their capable hands. However, you can usually do so much better if you take an active interest in logo design before the design process begins. This way you will understand the importance of a business logo and you will be able to communicate clearly with your designer so they can understand exactly what your organization needs.
Below is a list of characteristics that are common in effective business logos. This will give you some ideas on what to ask for in the beginning and how to guide your designer as you proceed.
1. A Logo with a Difference
Obviously, you will want a logo that is unique as the whole point of a logo is to help people to identify your brand and to distinguish it from other players in the market. Great designers will seek inspiration from other logos but still come up with something that is totally original.
Depending on the industry that you are in there will be common images that many of your competitors have used. Dental logos often feature a smile, real estate agents go for rooftops and veterinarians go for cats, dogs or paw prints.
Should you avoid the clichéd images, even if they will do such a great job of giving you an identity that people in your market will immediately recognize? It’s hard to say really. You don’t want to be another copycat lining up to compete for the limited market share in your area. However, a truly great designer will be able to take a common image and make their version of it dramatically different from your competitors.
2. Keep it Simple
Remember that when it comes to logos, less is usually more. In other words the more a designer goes crazy adding colors, images and intricate designs to a logo the less effective it becomes and the more amateurish it looks.
If you look at the logos of some of the worlds top companies you will see that they are all very simple. Great designers exercise restraint and come up with designs that are uncluttered and professional looking. Many designers don’t know when to stop and end up producing logos with ‘too much going on’. You may be able to get away with a more visually stimulating logo if you are in certain creative industries but for most businesses ‘simplicity rules the day’.
Most great logos consist of only a few colors so you should start to worry if your designer comes out with something that is too colorful. A limited color choice will typically be more effective visually and it will be more convenient when it comes to printing. Remember that colors don’t always come across well in some formats such as a photocopied or faxed page.
White backgrounds are common so think twice before going with a logo that needs a dark background to enhance lightly colored design elements.
3. Practical Considerations
A great logo has to be practical and functional. Think of how your brand icon is going to be displayed and get something designed that will measure up to the task.
Your logo should look great in any size without losing its clarity and effectiveness. You will want small versions of it displayed on your business cards and you may need much larger versions of it displayed on vehicles or signage (or on a blimp at the Super Bowl). A great design is a scalable design.
Don’t forget about shape as well. If your logo will be predominantly displayed on vehicles or across the top of web pages then a longer rectangular shape might be best.
4. Relevancy and Appeal
It is great if a logo can go some way towards identifying the industry that a business is in. However, it shouldn’t define any aspect of a business too closely as this could place limitations on the direction of future growth. Something a little abstract can be good as it gives you a blank slate to build your brand upon.
One of the main purposes of a logo is to win the hearts and minds of people in a business’s target market. An effective design has to therefore be appealing such people. Different styles will appeal to different demographics. While some brands cover wide markets and must be appealing to everyone, some have to focus on sending out a message that resonates with certain age groups or niche markets.
Logo designers that are working under a decent budget will usually do a little market research. As the client you should have the best understanding of your market and should provide your designer with this information.
5. Built to Last
Ideally you will end up with a logo that will carry your business well into the foreseeable future. The last thing that you want to have to do is carry out a costly re-design of your logo at some point in the future. Great logos are classics that will last an organization for many decades. A slight touch up with minimal changes every few decades is the benchmark here so stay away from any design element that may end up being a short-term fad.
6. Loud and Clear
Your logo is conveying a message and therefore people have to be able to interpret that message. People should be able to read the text component of a logo clearly without any possibility of misinterpretation.
7. First and Lasting Impressions
A first class design will help an organization to make a great first impression on the viewer. A great design will be interesting and attractive and catch the eye of anyone who happens to turn their gaze in its direction. It should compel people to stop, think and take a deeper look.
Good logos are also able to grow on people over time and slowly work their way into the subconscious mind of the individual and even into the wider culture. Ideally, people will identify your business by your logo after only having seen it two or three times.
8. Good Design Sense
There are well established principles of good design that all decent designers will adhere to. Ideas like symmetry, balance and purpose come into play to create something that makes good sense when people look at it. Each element of a logo should compliment the other elements in a way that creates a certain synergy. Many designers believe that a logo is a work of art.
While most people have been taught not to judge a book by its cover, many still do so, even if they don’t always realize it. People assume that great companies will have great logos so don’t fail to miss this chance to impress them.
To compare some of the best options for getting a logo designed online check out http://www.logo-reviews.com
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Why You May NOT Need a Logo After All
You may have heard that every business needs one, but that’s just not true. Whether or not you need a logo depends on the size of your business, the industry you’re in, your competition, and many other factors. The following guidelines will help you decide if a logo is necessary for your company.
DO get a logo if:
- You’ve built up your business beforehand, marketing and stocking up on product, and are aiming to go from 0 to 100% as soon as you open your doors.
- There is fierce competition in your industry, so that you need a strong image to set your company apart.
- You’re starting a more unique business (for example, a film company that produces custom short films that can be given as wedding, birthday, or anniversary gifts) that needs a strong brand and logo to draw in people who have never heard of such a service.
PUT OFF getting a logo until later if:
- You’re still in the planning stage, and are unsure if or when your business will take shape.
- You’re growing your business little by little in your free time while continuing to work at your day job.
- Your business is not yet profitable, and/or you’re not certain if it will work out.
You probably do NOT need a logo if:
- Your business is local-only, and the vast majority of your customers come to you through word-of-mouth.
- You’re in a high-demand industry, such as accounting or health care, where customers choose your business mostly out of convenience, location, necessity, or because someone referred them to you.
Keep in mind that these are only guidelines, and not hard-and-fast rules. Every situation is different, and only you can decide what is best for your business.
About the Author: As owner of CreativeGem Designs, Barbara Austin creates sparkling print, web, and identity designs to help passion-driven entrepreneurs capture the attention of their target audiences. You’ll find a treasure trove of marketing tips, design advice, and freebies, in her weekly newsletter The Diamond Mine.
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Photo Credit: linh.ngân
LinkedIn Marketing for B2C Companies – The Audiences on LinkedIn That Will Double Your Sales Guaranteed
During a presentation that I was giving at a small business owner’s boot camp, I was asked a very interesting question by one of the attendees:
“I am a real estate agent and I am not sure how LinkedIn can help me since it is a business to business platform and I am targeting consumers and homeowners. Should I be focusing just on Facebook which is more consumer oriented? And, if I should be on LinkedIn, how can I best utilize it to help me obtain more business and clients?”
My Answer to How Business to Consumer (B2C) Companies Can Use LinkedIn Marketing
One of the biggest advantages of using LinkedIn if you are a B2B business is being able to access targeted prospects. Now, it’s quite difficult to do that if you are a B2C company as business professionals are there for these purposes:
¨ Build and cultivate profitable relationships
¨ Get the information they need to develop.
However, that doesn’t mean you should not be using LinkedIn marketing and just stick to Facebook and Twitter. Use Facebook and Twitter to build your community of prospects – but use LinkedIn marketing to attract these three audiences that can double your sales guaranteed:
Media Professionals – A recent study showed that 92% of all journalists are on LinkedIn which is more than any other social networking site. This means that you have more access to individuals who are looking to quote experts like you or publish articles regarding your industry and how you can help your prospective clients. By reaching out to these journalists you can develop meaningful and valuable relationships as they will come to think of you as the expert in your field and ask for your information when they are putting together their next piece. This extra publicity will give you more exposure to even more prospects and enhance your credibility so prospects will want to buy from you.
Referral Sources – Through LinkedIn you can build and enhance relationships with key influencers who can provide you with access to prospects you would otherwise not have known, met or done business with. A referral source is a valuable tool because it is a third party endorsement and they can act as your sales agent as they want to give their customers and clients more value.
Larger companies that offer products or services that are supplementary to yours – Smart companies are always looking to increase their revenues by giving their clients and customers more value. Think of the different companies and organizations that can add your products or services to their own at a premium price – and use LinkedIn to build relationships with the different company’s executives.
Your Next Steps…
Figure out who would be the best referral sources, key influences, types of media and companies for you to connect with. For example, one of my newest LinkedIn Profile Makeover clients is a real estate agent who is an expert on short sells, foreclosures and troubled properties. Before we completed her profile, we had her brainstorm who would be the best referral sources which include:
¨ Divorce attorneys – In a divorce couples often have a house to sell. Couples also have other traditional real estate assets that often have to be sold in a divorce. Plus, at least one of the parties in a divorce will need to relocate – meaning they’ll need to buy a new house.
¨ Local bankruptcy attorneys who have clients who have no other choice
but to either short sell or go into foreclosure
¨ Florida attorneys that represent HOA’s s so my client can help them with the rental of the property, property managementt and eventual short sell
¨ Accountants who can refer clients to sell their residential or commercial properties to avoid further liability and eventual foreclosure
¨ Financial planners, estate attorneys and probate attorneys who want to give homeowners relief from their unexpected financial burdens
¨ Banks who want to sell their foreclosed properties in the shortest amount of time with the highest net to them
Create a LinkedIn profile that is written for the referral sources and media you want to attract starting with your headline. In the headline, identify the audiences you want to connect with – and why they should want to connect with you. In your summary, explain to referral sources how you can be of value to their clients and customers and how your relationship will help them. Also, if you are trying to attract publicity, show the media that you are an expert. Use any media mentions to your advantage in your summary sections as well as having a complete media kit on your profile using the Box.net, Slideshare and Google Presentations applications. To help you create the copy you need for your LinkedIn profile, check out my Instant LinkedIn Marketing Templates at http://www.InstantLinkedInMarketingTemplates.com
Stay on top of your referral sources’ and media professionals’ minds – Once you figure out who your best key influencers, referral sources and media types, start doing your research on LinkedIn and make connections. When you make a new connection, invite the referral source or media professional to your LinkedIn group where you provide tips, tools and articles. Every time you are published, featured or quoted in the media you should be announcing it to your connections and group members. This will show them that you are a valuable resource and keep you on top of their minds. So when a referral source has a client needing your expertise, they’ll think of you. And, when the media needs an expert to quote- they’ll come to you.
So create a strong LinkedIn profile using my Instant LinkedIn Marketing Templates, figure out who would be the best referral sources and media types and start making connections that can double your sales guaranteed.
About the Author: LinkedIn Expert Kristina Jaramillo creates online marketplace opportunities for B2C companies and marketing executives that want to get more publicity, build relationships with key influencers and double their website traffic and sales. Now, with her free special report, you can uncover easy ways to gain more connections fast by avoiding the top 14 mistakes. Get this information for free at: http://www.Free14LinkedInMistakes.com
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Why Improving Your Business Signage Is a Must (As Explained By An Award-Winning Orange County Signs Maker)
Having an attention-getting sign is critical for your local businesses – no matter the industry. Your business signage identifies your business and location and it establishes your business image. Your business signage is the core of your brand identity strategy, whether it is proudly mounted on the building, on your booth or display at a trade show, or on your company vehicles.
It’s also the most cost-effective advertising you can do. The Small Business Administration says, “…signs are the most effective, yet least expensive form of advertising for the small business.” Building signage is often taken for granted, but signs are always on the job, advertising 24 hours a day, 365 days a year.
How Improved Business Signage Will Help You Brand Your Company, Communicate with a Highly-Mobile Society & Leverage Your Advertising Efforts
1 Your business signage is the only indicator that you exist and would like your prospect’s patronage.
2 A frequently-noticed business sign sends your message to more people per dollar invested than any other form of advertising. For example, if you display a $200 sign for one year at a location where 10,000 cars pass every day, you’ve reached over 3.5 million people (not counting passengers), at a cost per person of less than $.000057. (Less than six hundred-thousandths of a dollar.) Even a high-end, lighted or monument sign that costs $5000, still reaches those people at a cost of $.0014, or a little over a tenth of a cent each.
3 95% of retail business is location-based. As consumers pass by your place of business, an attractive and effective on-premise sign will leave a positive impression. When the time comes to make a decision or purchase, consumers will be attracted to you.
4 About 40 million Americans move annually to a new home, all needing to buy goods and services, and looking for brands that stand out.
5 Enhanced sign technology allows sign faces to be easily changed to match evolving marketing circumstances. New developments in lighting, plastics, digital printing resolution, and color profiling mean signs can now achieve the same visual effect as four-color magazine advertising.
6 Your company does not need to be a national franchise with a major advertising budget to “brand” your site with effective signage. If appropriately designed and placed, your sign can develop top-of-mind awareness of your products and services, no matter the size of your business.
7 Many communities and cities have strict sign codes requiring that signage remains attractive and in harmony with the look and feel of the community, while encouraging business activities. Advances in sign design and technology means that via signage, your company can communicate more effectively to potential customers in a way that enhances both your site and the community at large.
8 Purchase habits can be influenced with effective signage. Pricing or product information can influence a purchase decision or prompt an unplanned stop, which is critical, since nearly all businesses rely in part on impulse visits.
9 A well-designed sign can provide a positive perception of quality and service and create the image of a leader, even for the smaller business. For the national franchise or chain, on-premise signage reinforces all other media advertising, and maximizes advertising effectiveness at a low cost.
10 By adding your business signage to your car and “wrapping” your company vehicles with striking vinyl, you can generate over 600 visual impressions for every mile driven At about $0.35 per thousand impressions for a typical vehicle wrap, the cost is almost trivial compared to $3.56 for outdoor advertising or over $20.00 for typical magazine advertising.
About the Author: Orange County Business Signs Specialist Martin Neil contributes value to businesses and non-profit organizations across the United States by increasing their brand awareness with the very best sign solutions. He specializes in custom requirements for commercial building signage, vehicle wraps, office inside signage, trade show displays, promotional banners & flags, and large-size wall graphics. Improve your business signage by going to: http://www.Calibersi.com/Building-Signage.html
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Personal branding: How to Look Back on your Work History to Create a Killer Resume
Building your personal brand to a form that appeals to employers will help you get hired and get paid more when you do get hired. Your employers will percieve you as being a better asset for the company and will see you as indispensable. The first thing employers see about you is your cover letter and resume, which is why I am going to explain how to go over two aspects of your resume to improve your personal branding.
Work history
“Work history” does not mean dusting off your resume, nor updating your LinkedIn page; it means looking back at the jobs you’ve had, the projects you’ve worked on, and the people you’ve worked with.
Throughout your work life, you’ve been exposed to many work opportunities, situations, and challenges. What you’ve enjoyed, what you’ve been successful at, and what you have continued to choose to do all play a role in where your personal brand stands right now.
Taking stock of your entire work history will give you a sense of the beginning of the arc of your personal brand. What you’ve done up to this point is the launching pad for what you will do in the future.
Work history to-do list
- List all the jobs you have ever had.
- List all big projects you have worked on in the last five years.
- List all leadership positions you have held in the last five years.
- List all public speaking opportunities you have had.
- How would you describe yourself?
- How would you describe what you do?
- What are the areas you have worked in?
- Which areas have you enjoyed the most?
- What areas would you consider yourself an expert in?
Current Interests
The work history you’ve just assembled is a good starting point for your personal branding, but it is only that—a starting point. Whether you are in a job or a position that you enjoy, between positions, or looking to build your personal brand so that you can move to a new position you will enjoy more, the next step is to figure out your current interest set.
When you ask people what they are interested in, it is a lucky person who is able to say that what they are interested in is what they do at their job. Is this the case for you? If so, congratulations, and prepare to figure out how you can grow in that area. More likely, you’re not doing exactly what you would list out as what you’re interested in. Personal branding is not about completely changing what it is that you do. Nor is it a way of shifting within your field or using your current work as a springboard into the future.
When you think about your current interests, don’t just limit them to what you are interested in as part of your work life. Take this opportunity to expand into what you are interested in outside of work. In the process of building your personal brand, you can often set the stage for working some of your interests from outside of your work life into your personal brand, and eventually into the work that you do.
Current interests to-do list
- What are the most interesting projects you’ve worked on recently?
- What about them was interesting to you?
- What interests do you have outside of work?
- Which of these interests would you like to incorporate into your future work?
- If you could be working on anything right now, what would it be?
Think about your personal brand
When you do all of these things, think about your personal brand and how that effects how other people view you. There are lots of online resources about personal branding, but if you’re serious about getting that killer job then you should pick up a few books on Amazon or in a bookstore:
What is Personal Branding?
by Jim Kukral & Murray Newlands
About the Author: This is a guest post by Murray Newlands. Murray is an online marketing expert who founded Influence People, a San Francisco-based online marketing and blogger outreach consulting firm. Jim Kukral and Murray Newlands recently wrote What is Personal Branding? How to Create a Memorable & Powerful Brand that Sells YOU! to help people learn how to market themselves.
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What New Tools Does the Twitter Redesign Bring to Social Marketers?
Twitter has a new look, and some observers are calling it the single biggest overhaul the site has received at once in its five year history. The update is one that aims to unify both the presentation and functionality of the microblogging service across all platforms, essentially simplifying the experience for the user. This latest move has kept the internet community busy discussing the implications, so lets take a look at the new tools the redesign offers social marketers.??
Enhanced Toolbar
The change you will probably notice first lies in the toolbar. You will now see the following section categories at the top of the interface:??Home – Shows you the tweets posted by the people you follow on Twitter. This category keeps you up to date with the information that matters most to you.??Connect – This new section keeps you connected with the conversation. Through Connect, you can see who is following or mentioning your brand, endorsing your posts, or retweeting and sharing with friends.??Discover – Hence the name, the Discover section helps you find relevant and useful information via Twitter. The results you see are tailored to your location, network, and other areas that match your interests.??Me – This section the “Profile” section found in the old Twitter design. Here you can introduce yourself to the world of Twitter and even communicate with others through tweets and direct messages.??
Embedded Tweets??
One of the most interesting tools to accompany the Twitter redesign is the embedded tweets feature. This option can be accessed directly from the new interface. The actual process is pretty much like embedding a YouTube clip, meaning you copy a snippet of HTML code and paste it into the web page where you want the tweet displayed. Perhaps the best thing about embedded tweets is its seamless integration with Twitter’s new partners Posterous and WordPress. If you use either of these services, you can have your tweets automatically embedded by simply copying the code and dropping it into your web page – no cut and paste required. ??
Brand Pages??
Following in the footsteps of rivals Facebook and Google, Twitter has decided to introduce its very own brand pages. Similar to the feature offered by other networks, these pages will give social marketers the ability to promote their brand on the platform. You can have a promotional tweet on display at the top of your page, and even choose which tweets the user sees upon visiting your page. This is one of the most exciting new tools to accompany the redesign for obvious reasons. Twitter is currently testing the new brand pages with a select few brands, including Chevrolet and Coca Cola.??The redesigned Twitter is slowly being rolled out to the user base. For now, the update is only available to mobile users, though the company says all users will be able to experience the new and improved service over the coming weeks. Adapting to change can often be difficult, but in the case of Twitter, this looks like change both users and social marketers will come to embrace.
About the Author: Aidan Hijleh is a freelance copywriter and serves as the Non-Profit Partnership Liaison for Benchmark Email. Aidan advocates free email marketing services to assist with the flourishing of grassroots organizations.
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7 Useful Logo Design Tips
Logo design is like all other professional design works, in that it appears simple, but designing a logo is not as easy as one may think. It requires extensive research, critical thinking and hard work. Without contributing whole heartedly of the three requirements, a great idea can result in a crumpled up scrap of paper in the trash. Not to worry, in just a few simple steps you will be on your way to creating a great logo.
Be Simple
It is the first and foremost important rule to follow when designing a logo, keep it simple and not complex. A complicated logo is difficult to reproduce and maintain but most importantly, it cannot be adored by the audience. An astounding logo is the vehicle that drives customers to your product. It should be simple, eye catching and provoke thought in the viewer.
Be Tricky
A logo is the best way to entertain and engage your audience with your product. Don’t divulge the message for the audience by making it too obvious. Be tricky and give your audience an opportunity to discover the meaning and intention of the logo. This should be a memorable and entertaining experience for your audience. Also try to avoid making your logo too abstract or you can risk making the logo obscure and the message and entertainment will be lost.
Keep It Green
Maintaining a green lifestyle is the future, therefore your logo should be green. Durability and longevity of a logo is worth considering. Picture your company 20 years down the road, what services and products you are going to offer? Make your logo a perfect representative of your company that can stand the test of time. Make a logo that can even stand for all the changes you will make in the future. A textual logo like IBM’s works great in this respect.
Use Vector
Using 3D effects in a logo is always tempting however, clean; crisp lines with very limited colors will prove to stand the test of time. Vector-based logos provide the contrast and balance that is vitally important in logo design. Vector formats also allow the most variations that will play a key role if you modify your logo in the future.
Be Flexible
A great logo should always be flexible so it can represent every business situation. Don’t “pigeon hole” your target group-keep it open to all and any viewers. Literal and specific logos are hard to use when catering to varying markets whereas, textual logos are the most flexible. You can easily change the color of the logo to state the on time motto of the company. Google’s logo is the best example of the flexibility of a logo.
Be Relevant
Logos should be relevant to the product and services of the company. It should give the customers a clear picture about the products and services the company provides. World famous ice cream parlor chain, Baskin-Robbins’ logo is an ideal example of relevance. Customers immediately know from the company logo that the company is offering ice cream of 31 flavors.
Be Wise with Color
Color is one of the more important aspects of a logo as it speaks feeling and emotion to the viewer. The choice of color may vary depending on age, gender and cultural demographics. So choose color according to your target market. Colors like to follow trends. A bank often will follow conservative colors where as a newly launched company most likely will follow the current trends.
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A great logo always makes a mark in the mind of people. It stands for the taste and sprit of the company. All the best brands in the world are as famous as their logos. A simple, memorable, timeless, versatile and appropriate logo is highly important for a company to reach their customers.
About Author: Donald Bates is a website designer who is working for Tampa Web Design Company for last 3 years. He loves to help fellow designers and business owners sharing his knowledge and experience. He offers website design services via www.mdesignmedia.com
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Protecting A SMBs Brand With Social Media Monitoring
The Internet is a tool used by many people for different reasons. Social media has become a huge part of Internet usage. People are able to express thoughts and opinions and communicate with other individuals.
What is Online Reputation Management?
With the growing number of people using social media, Online Reputation Management software has been created. Online Reputation Management is a part of the Public Relations field that helps businesses enhance their online image. The Internet is a dumping ground of information, thoughts, and opinions, which is why small businesses should utilize this software. Social media is a way for individuals to gain information, share information, and express opinions about anything.
Some popular social media technologies are Facebook, Twitter, and blogs. Each one of these has the power to make or break a company, product, or celebrity. Facebook incorporates “Fan Pages” for businesses and products to allow for discussion and opinions to be expressed.
The Impact of Social Media on Brand
The numbers of individuals who use social media technologies is constantly growing. Companies need to understand this fact and understand that it can directly impact their business and public image. With online reputation management software, a small business will be able to monitor all consumer talk about their business and respond to the situation in a timely manner. This will altogether increase customer satisfaction (which is very important!).
Another way in which a business’s reputation can be at stake is because of product and business review options on the Internet. Many people rely on the Internet to provide feedback on certain products and even company ethics.
Reviews allow consumers to express personal opinions, which may not be censored. A small business should use this software not only to monitor consumer reviews, but to learn more about competitor’s products.
Online reputation management software can also assist in unexpected ways. The software will help with marketing research.
A small business will learn marketing trends and how they should position their product or service in the community. Information about the industry as a whole will also help a business thrive.
Altogether, online reputation management software is the smart, efficient way to monitor your small business on the Internet.
About the Author: Stefan is an social media specialist with Reputation Observer a reputation management platform based in the US, Germany and France.
Photo Credit: karola riegler photography
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Ten Things Small Businesses Need to Consider When Branding
Brand management is a process that helps your business produce long-lasting connections with your customers. Your brand is an establishment of how you would like people to feel about your business. A good brand provides a solid identity, which endears itself to your customers. Read more
