How One Blog Post Can Get Your Business Seen by 50,000 People in 7 Days
A couple of days ago I wrote a post on the importance of your business having a blog.
One of the main benefits I highlighted was the fact that a blog gives you a bridge to social media. Your blog posts can be talked about in various social media circles, and it gives you a point of reference when you are engaging your social media audience.
To illustrate the importance of getting your business into social circles, and having folks talk about it, I thought I would use an example from this blog about how effective that can be in getting traffic, and potential customers to your website.
The Story
On February 12 I wrote this post, which was a compilation of free business classes which could be found online.
The work involved in creating the post amounted to doing a handful of Google searches for free business classes in categories I thought would be of interest. Starting a business, entrepreneurship, marketing, leadership, etc.
Once I had links to the free classes, my “work” was basically done. I organized them by category, formatted the post so it was consistent with the blog, and published.
From there an automatic “Tweet” goes out to my Twitter followers. And I passed along the link for a few of my friends on StumbleUpon to check out.
Start to finish this took about 2 hours.
The Result
As of February 17 that one post has generated 34,615 visits to my blog, and is on target to generate nearly 50,000 visits in 7 days. The traffic I will get in one week is equal to about 2x what I would receive in a month.
I don’t share this information to brag. Really I was unaware it would hit such a chord with readers. I was just trying to provide something useful, and something that was on topic within my niche.
If Your Business Isn’t Blogging, You’re Missing Out
The reason I bring this up is to illustrate the importance of having a blog to drive traffic to your business website. If your business is blogging, you have the opportunity to get those same 50,000 visitors to your website in a week – all for 2 hours worth of work.
Wouldn’t you like to have your company or business website seen by that many people in such a short amount of time? And the possibility to repeat it is limited only by the content you create and publish to your blog.
Exploit the Numbers
As we’ve discussed before, business is a numbers game. And while many of the 50,000 visitors will only blow through the site, numbers will eventually work in your favor. Of the 34,615 visitors so far nearly 500 have subscribed to my RSS feed, or newsletter. That’s a little less than 1.5% of all visitors, but they are subscribing.
How would you like to generate 500 new leads each week for 2 hours of work? How would you like to build your mailing list, and have people opt-in to receive more information about you and your company?
Key Takeaway
This sort of traffic to your blog is possible and feasible for you and your business. Anybody who has been publishing blog posts and promoting them through social media will tell you it certainly happens, and it can happen over and over.
As you become more in tune with what strikes a vein within your social media circles your chances of recreating a flood of traffic only increase as you can write content pertinent to them.
All of it starts with a blog though, and hopefully this example illustrates the power of having one for your business and using it as a bridge to social media.
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