13 Ways to Win Customers for Free
If you’re like me you’ve spent many a day and night racking your brain on ways to attract new customers and keep the customers you have buying from you.
This acquisition/retention model is the foundation of what it takes to grow, reinforce our brands in the minds of our customers and bring us new customers for years to come.
Problem is we aren’t always flush with cash or time to work on ways to attract and retain.
Luckily Matt Heinz, of Heinz Marketing, released a new report called:
13 Ways to Win Customers for Free – Proven Best Practices for Increasing Current Customer Frequency and Driving New Customers to Buy
What’s in the Report?
In his report Matt identifies 13 ideas that will apply to nearly every reader, and they represent the mere tip of the iceberg for other opportunities across your business to organically grow revenue.
Use these first ideas as a starter pack, a launching pad to brainstorm more opportunities across your unique business to grow your customer base, and keep them coming back for more.
What Are the 13 Ways?
- Better Voicemails
- Your Email Address
- Freebies
- Newsletters
- Open Houses
- Testimonials
- Seminars and How-To Workshops
- Trivia
- Name Tags
- Tell-a-Friend Incentives
- Charities
- Thank You Notes
- Business Cards
Want the Details?
Download this report for free: 13 Ways to Win Customers for Free (.pdf – 16 pages)
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If You Want More Sales, Exploit the Numbers
Business is a numbers game, plain and simple. The more people who see your products and services the more sales you will make. Period. Consider this your mantra, more people equals more sales.
If your goal is 100 sales, and you know that 1% of everyone you talk to about your product buys it, the game becomes much easier. Just get your product in front of 10,000 people and you’ll make your 100 sales. This is essentially the law of large numbers. Over a large enough sample size your averages will play out.
Some of you might be saying “But how can I get my product in front of that many people?”. The answer: “How can you afford not to?”.
Think about it this way. On this planet there are literally millions of people who want what you sell. Whether it be a product, service, idea or some other intangible. There is a huge population of people just waiting to give you money. Problem is they don’t know about you, or by the time they find out they are already getting that product or service from one of your competitors.
So what does a small business owner do?
1. Know Your Market Cold!
Always remember that you are fighting for scarce consumer resource dollars, and you cannot afford to waste a dime on an audience that doesn’t want what you’re selling. Know your target market backwards and forwards. If you don’t know your customers, take the time to learn about them before you throw advertising money around.
2. Hustle
Once you know your market cold the next step is easy. You hustle your tail off to reach that market. You’re on the internet, emailing, making phone calls, and in the face of your target market constantly so that the law of large numbers begins to work in your favor. If you don’t make the contact you are not giving that potential customer an option to buy from you.
3. Evaluate and Redistribute
Evaluate what you’re doing and measure it against what you think the outcomes should be. If you believe you can get 10 sales per 1,000 contacts make sure once you touched those 1,000 people your actual results are consistent with your initial beliefs. A good way to benchmark is to look at your contact/sales ratio over the past year (estimate if you have to) and use that as a starting point. You’ll probably be using three or four advertising methods so be sure to measure the outcomes of each against your benchmark. Is one marketing method working substantially better than another? Redistribute your time and dollars away from what is not working and focus on what is.
What are you waiting for? Go make some contacts!!
photo credit: Roberdan
Headline: Christine&John
