Logo Design for Entrepreneurs: 17 Ways Your Logo Impacts Your Business
A logo may seem like a small part of your business but in reality, it can impact it in a BIG way. It influences how customers view your brand, it shows your values, how you stand out from the competition, and more. Read more
Your Logo is the Doorway to Your Small Biz Brand
While your logo is NOT your brand, it IS the doorway to your brand. It’s often the entry point for new clients or customers and a your mark of guaranteed authenticity. Read more
The Importance of a Good Logo in Marketing Your Company
There are few things which are more important to a company than their reputation and their ability to reach new clients. There are certain elements which go into each of these which you might not realize. One of the elements which is highly important, yet does not get a lot of attention is the need to have a great looking logo. The logo for your company is the first thing that people will see when they are learning about your company and it is the one thing which will stick in their minds as they are trying to remember your company. A good logo can be included on your point of sale systems, business cards and advertisements. Read more
Your Logo, A Sign of success?
The purpose of a logo is to create a memorable impression in the mind of prospective and existing clients. It’s the very heart of a company’s corporate identity and an essential method to establish a business as unique in a marketplace. When it comes to getting an edge over competitors, a good logo plays an integral part in advertising and marketing a business. Logos are wrapped up in branding and often logos can represent the entire brand image in themselves – just think the golden arches of MacDonald’s.
What Makes A Logo Stand Out?
A memorable image should be attractive and printed to a high standard. A logo speaks volumes about a business. Presenting a new company logo to the general public provides an opportunity to represent a business in a concise and professional manner. In any marketing campaign, it’s important to establish demographics, before the design process begins. Consistancy is key; a company logo should appropriately embody a company’s values, product and service.
How to Print a Logo?
The most commonly used printing techniques are flexography, offset lithography and rotogravure printing. Flexography is achieved when a mirrored image as a 3D relief on a rubber material. Flexo was once low quality but in recent years it has improved drastically with new techniques like colour laser printing, laser engraving and simply overall better printing quality. Rotogravure is also uses an engraving process where an image is engraved on a metal cylinder in a rotary printing press. Lithography uses lighter more flexible sheets of metal to print items such as posters, newspapers and books.
If a range of printing is required, mail room services are suitable for businesses that require a range of services from stock printing, direct marketing letters and invoices. Some printers may take on a project that they’re not equipped for to keep businesses from their rivals. You can get an idea of what company to go with by looking at their portfolio and previous projects. What is certain, whichever printers you choose it’s always good to build up a relationship them. Good communication will ensure your business is astutely advised on aspects such as ink types and paper sizes.
Don’t Underestimate the Importance of a Good Logo
Logos can increase consumer understanding of the efforts made by the company in ethical sourcing, sustainability or recycling packaging. Logos to identify green products and packaging are becoming increasingly common and commercially essential as more consumers demand evidence that a product is manufactured in an environmentally friendly way. Green concepts must be explained in very clear terms, clearly showing what that symbol means and what it represents.
About the Author: Aidan Donovan is a copywriter for a leading electrical company that provide great deals in anything from cheap LCD TVs to bagless cylinder vacuum cleaners.
Photo Credit: jonas_therkildsen
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The Importance of Brand Identity and Logo Design for Small Businesses
Below is a guest post from Jeremy Schafer of MyCorporateLogo, who reminds us of the impact a good logo can have on our business and brand identity.
A logo represents a company – it defines its identity – its purpose. It is an integral part of a company’s brand strategy.
Without a logo or brand identity it would be impossible for a consumer to identify one product or service from the next.
Brand Connection
Most consumers have very strong opinions regarding their favorite brand. These opinions are more emotional than rational. Some brands (e.g. Nike, Coca-Cola etc.) resonate with customers more than others. They form an emotional attachment to these brands, often disregarding better products and services for ones with higher visibility and brand recognition.
Some brands even become synonymous with the product and the consumer starts recognizing the product by its brand name (e.g. Xerox).
It is therefore of the utmost importance that every company – especially the small business, has a sound brand strategy and a strong brand identity with a unique identifiable logo.
Logo Design & Brand Identity
Brand Identity and Small Business Logo Design helps small businesses in many ways. A few of the more important ones are listed below.
- It helps give the company an established and professional feel. This increases the customers trust in the products or services the company offers.
- A powerful brand identity is important as in general, people find it easier to recall images than text. There is an old saying “A picture is worth a thousand words”. The logo represents that picture and can be remembered and identified with greater ease than a thousand words describing the company.
- Logo graphics can bring about awareness of the products or services that you offer in cases where the company name is not self-explanatory.
- As the company grows, the consumer base stays loyal to the brand.
- The brand value generated can also be leveraged when selling stock in the company or the company itself for a higher perceived value than the actual value.
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Since 2005, MyCorporateLogo.com has been offering affordable logo design and corporate identity design services to start ups, small and mid-sized organizations. Our creative team can effectively deliver any message across a wide variety of media. We have successfully designed thousands of logos catering to the needs of almost every industry imaginable. Additionally, we have designed hundreds of websites, brochures, letterhead, business cards, and stationary.
Photo Credit: kyz
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