The Lost Law of Branding
Before Nike, there were sneakers. Before Coca-Cola, there were soft drinks. Before Godiva, there was chocolate. And hard to believe as it is, before Starbucks there was coffee.
In this presentation David Brier (Chief Gravity Defyer) of DBD International, LLC takes a look at branding and what it takes to make your brand stick.
World Class Brands Have One Thing In Common
David points out that every world class brand started out as a commodity. And through exact, planned, marketing became the name synonymous with that category.
He asks, “Is your brand really creating the necessary ties with your customers and potential customers to rise above an overstimulated marketplace?” And answers that question as he delves into “The Lost Law of Branding”.
Remember
Everything you are currently doing is creating your brand, whether you know it or not or intend for it to happen. Every interaction, every customer experience shapes the brand. It’s up to you to do what it takes to craft the right experience, and consistent message so that your brand becomes in your customers eyes what you believe it to be.
- Your brand is not your logo
- Your brand is not your identity
- Your brand is not what you sell
Your brand is not what you say it is – it’s what they say it is.
Well Worth a Look
If you are looking for some ideas, and inspiration to entrench your brand within your market, I highly suggest you check out David’s presentation.
Photo Credit: Ende’s photostream
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