Small Business Cost Efficient Facebook Marketing Through Tools
Running a small business can sometimes leave little room for marketing, both in terms of budgeting and marketing efforts. One great source and channel to focus on in this case would be through Facebook. Now, how can you market your business in an effective way? One effective way is to use a Facebook campaign manager tool to take care of the job for you.
One such tool is Qwaya. This is one of only 30 companies around the world that has access to Facebook API, which makes it a reliable product which keeps your ads always updated to the latest standards. Let’s have a look how you can use a tool like this for your marketing.
First off, you can use Qwaya in order to create bulk ads. This features mean that if you provide a couple of different images, titles and bodies for ads, the system can create X amount of combinations that you can try out to see which one fits you the best. Many of these campaign tools comes in different packages and in Qwaya’s case you can with the premium account run up to 1000 ads per week.
One really important feature when it comes to Facebook ads, and any ads for that sake, is to conduct A-B testing. This means that you need to try out and tweak in order to find the best fitting ad for your products and ads. Qwaya offers an interface through which you can follow up on these ads and see how each of these campaigns worked out.
How do you know who should see your ad one their page? Well here is why A-B testing is so important! One suggestion is to try running the ads with a broad demographic group in mind. Based on this you can then see how is actually clicking in to your business fan page. More than often you’ll be surprised that presumptions don’t meet the real target group. This is what makes Facebook such an effective channel, as you have a large community full of potential customers to target directly.
Summary
Many companies have a strict view on how to market themselves through Facebook and often miss out to reach the right target audience. By using a campaign manager tool like Qwaya you are opened up to an cost efficient way of promoting your company and products. By A-B testing different ads and tightly following up on these, you’ll soon find your real audience and can significantly increase your Facebook presence and make a difference in sales. For more specific information about the features in Qwaya, please look at www.qwaya.com
About the Author: Craig Robinson works with content for Qwaya and is also a Facebook marketing strategist. Besides writing for this Facebook ads tool, he also tries to be as active as possible in forums about social media and social context.
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Photo Credit: linh.ngân
How To Create A Realistic Marketing Plan To Generate Sales Within A Tight Budget
In a recession, it’s harder to come up with the money to spend on advertising, but this is exactly what you need to do. A business lives or dies by its sales. If you choke off your marketing department, your business will die. However, you might be in a tough spot right now. That’s fine. There’s no need to spend money like a Madison Avenue ad agency to get good results from your marketing efforts. Here are five ideas for you to revisit:
Business Cards – The Right Way
Most businesses use business cards the wrong way. They put their name, address, and phone number on the card. Wrong. A business card is a mini-marketing piece. It’s your opportunity to tell the world what it is that you do for a living. Don’t tell prospective customers what you are. Rather, tell them the benefits of doing business with you.
Since you don’t have much room on a business card, you have to keep your benefits short. Use bullet points, and consider printing the main benefits of working with you on the back of the card. For example, if you ran a restaurant, your business card benefit statements might look like this:
-No canned foods
- No microwave
- Everything made from scratch
- Leave satisfied or your money back
Most restaurants aren’t bold enough to print something like that on their fliers or business cards. That’s good for you. It lets you take advantage of the skittishness and laziness of your competitors.
Email List
Get an autoresponder service. Invite people to join your mailing list. Email lists are cheaper to maintain that physical newsletters. You can email customers or prospective customers about special promotions and deals that you are offering. You can also help customers solve problems through your email follow up campaigns.
Don’t just pitch your services. Try to get inside the head of your prospective clients. What do they want? What are their biggest challenges and fears? If you can show them, not just tell them, that you have a solution for them, then you will win their business.
Networking
This strategy takes some real initiative, but pays off in the long-run. Call up local businesses and tell them you are starting a networking club. The purpose of the club is to gather together the best and brightest businesses in your area and work together to offer everyone’s clients more value. This works especially well if you can offer something of value to the other businesses. Many businesses do protect their customer lists, and won’t want to share them with you unless you can offer their customers something extremely valuable.
Postcards
It’s more expensive than an email list, but it’s also a way to build your email list. Post cards are cheaper than using traditional direct mail sales letters but still very effective. Like your business card, you have to keep it short on a post card. List your best benefits and a good reason to join your mailing list.
You can get the names and addresses of potential customers from a local list broker (i.e. look in your local yellow pages or do a search on Google). Then, write up your ad copy and mail our your piece.
Facebook/Twitter
Facebook and Twitter are all the rage right now. Unfortunately, most business owners don’t know how to use these sites effectively. Facebook and Twitter are used mostly for social purposes, not for marketing. It’s a great way to gain insight as to what your ideal customers are looking for.
You can interact with your most loyal fans and even ask them directly what they like or don’t like about your company. In some cases, you can sell to people via Facebook or Twitter, but usually those sales will be to loyal and existing customers. Still, it’s free to set up a Facebook and twitter account. You’re limited only by your imagination.
About the Author: Guest post written by Liz Goldman and brought to you by Wonga payday loans experts.
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Franchise Marketing Techniques to Increase Franchise Sales
For franchise owners it is important to continuously be growing your business. By expanding your business, you are coming into contact with more patrons and potential franchisees. Unfortunately, in economic recessions this task can prove to be more difficult. This is the reason you should always be watching for new franchise marketing techniques to pique the interest of new franchisees and increase your franchise sales. Eye catching franchise marketing can prove to be an important part of your business model. Below are five techniques to help grow your business.
In-Store Advertising
Although it may seem simple, you can use your own stores to broadcast your business. Franchise owners are able to use the popularity of their stores and the frequent visits from customers to promote new franchise locations. Each new store has the opportunity to further promote future franchisees, while bringing your products into the lives of new patrons.
Networking
Typically, when people think of networking, many think of finding a job. But in franchise marketing it is the opposite, you are seeking individuals who you can offer jobs to. By networking, you will be able to connect with new franchisees, while promoting your business and helping to create a larger employment pool. There are many different types of networking, ranging from email, to in person, to online on LinkedIn and other social networking sites. Knowing the right people can cause an increase in your franchise sales.
Media
The media provides another option to increase your franchise sales. Although different strategies apply, you can use both the local and national media to expand your business. The local media is an important tool for lead generation and allows you to target geographic areas where you would like to grow. National exposure provides the largest scope and can attract large amounts of attention.
Internet Marketing
One of the largest and most powerful franchise marketing tools is the Internet. Franchises are able to utilize online marketing tactics both through advertisements, social media and email campaigns. Companies can utilize both paid and organic marketing to connect with users.
Trade Shows
Tradeshows are another way to meet prospective franchisees. The event will provide an insight for potential franchise owners, while promoting brand awareness and product visibility. Tradeshows also provide an opportunity to promote new and current products and drive sales.
About the Author: For a franchise business to be successful, it is important to continuously work to find new leads and increase franchise sales. Franchise marketing is a proven way to generate new leads and expand your business. For more information, contact Upside Group Franchise Consulting today!
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3 Essential Social Media Optimization Tips for SMEs
Having an active Social Media presence can make a big difference to small and medium sized business, especially in sectors where companies rely on word of mouth for a lot of their custom.
1. Set up an Official Google+ business profile
Utilising Social Media to promote your company can be a very effective way to increase its visibility and market the goods and services that it has to offer to millions of potential customers. Google+ business profiles are set to become very popular as they combine the advantages of Social Media marketing with the power of the world’s most popular search engine. The number of votes that you receive from other users will help to improve the position of your page in results when people search using keywords that are relevant to your business. For this reason, it is well worth taking the time to make your Google+ page both informative and entertaining, to ensure that people are encouraged to visit on a regular basis and give it their seal of approval. Status updates also feature in Google search results now, providing companies with another opportunity to appear in search engine results pages (SERPs).
2. Branding your Facebook Business Page
Many companies have already taken advantage of the opportunities that this extremely popular network has offered them to promote themselves to consumers across the globe at a very low cost. However, simply creating a page and including a few details about your firm and what it has to offer is just the starting point when using Facebook. Updating your page on a regular basis is crucial if you expect repeat visitors and the inclusion of eye-catching images and informative videos will help to ensure that people have a reason to come back. It is a good idea to run a feature on specific products or services every so often as this will help to make sure that your page remains of interest to visitors and will give you the chance to showcase some of the things that your company has to offer. Including a link to your corporate website is obviously important and whilst most companies choose their home page, you can link to any page on your site that you wish. Use visual elements, including graphics that match the layout of your website, to help give a sense of professionalism and brand identity to the page.
3. Interaction
One of the biggest advantages that Social Media has over static websites is the ability to interact with potential customers that it offers businesses of all sizes. Consumers are much more likely to buy from a company that they already know and trust and it is possible to build a rapport with people on Social Media networks by answering their queries promptly and engaging them in discussions about your company’s products. The Facebook Notes application enables companies to add articles on a regular basis, which is a good idea if you wish to build up a following. Establishing yourself as an expert in a particular field by offering free advice and tips is an excellent way to attract new customers, as people are keen to do business with firms that they perceive as helpful and knowledgeable. Competitions are another way to attract visitors, who may well turn into valued customers in the future.
About the Author: Emma Tomlinson is the Head of Retail at Smart Traffic, a leading SEO company based in Bristol delivering successful campaigns to both SMEs and major brands
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10 Ways to Improve your Small Business Online Marketing Efforts
All businesses regularly require constant updating of their marketing, but what about the small business whose focus needs to centre on improving its online marketing approach? Where to start can often seem overwhelming, but there are some great ways of breaking the task down into easy to manage chunks. But before you delve further into the job, take some time to browse the websites of businesses similar to your own – there’s no better way to start than by checking out the competition!
Get Things Moving!
So, you’ve identified the areas where you feel you could make a difference: a few simple, yet effective measures can vastly improve the reach of your small business’s online presence. The following 10 points provide a great starting point to get you off the blocks:
1. Make some noise about any new business/customers won – the freshest news is always the best news, so make sure that this your heads-up when promoting your business.
2. Continuing with the theme of ‘fresh news’, your website should always appear like it’s just been updated. A constant flow of news/any upcoming events should be a good focal point for your website’s front page.
3. Keep your website clutter free. Yes, you need to have all relevant information included on your home page; but ease off on the bells and whistles aspect. Remember, less is (very often) more and some people do find that too much information is a turn off.
4. Search engines won’t always come looking for you without a little nudge in the right direction, so get your website onto some paid directories and take a look at spending some quality time optimising your website. A high search engine rating is vital if you are to attract new business – use them as much as you can.
5. Attract even more traffic to your website by ensuring you have included as many relevant keywords as possible. Getting as near to the top of a search engine result list is one of the main goals of good online business marketing. Use it to your full advantage by either getting advice from an expert of taking a go at learning yourself.
6. Thinking about using a slogan? Make sure it’s synonymous with your business’s goals and capable of fluctuating with the ebb and flow of how your business works. A stale slogan can slow your online marketing efforts right down, but get it right and it will buzz around the internet beyond your expectations.
7. Blogs are a fantastic tool for your business and are often seen as a great way of showcasing the day to day aspects of how your business runs. Many companies now look to blogs as a rolling news-feed that runs alongside a website, providing deeper insight into your business’s goals and aims. One of the many features of a blog is that they are a means of inviting discussion and are often a great way to interact with your customers.
8. Continuing the theme of customer reviews, social networking is fast becoming the most reliable means of ‘word-of-mouth’. Consider your business’s presence on social networking sites – it’s a great way of showing your business’s willingness to be more transparent and open with your customers. By removing the Wizard of Oz curtain way of operating, businesses are losing the image of their brand being a ‘faceless entity’ in favour of gaining more of a connection with their customer base.
9. Always try to personalise your email marketing. New or old customers really don’t want to receive emails that aren’t relevant to them. Try your best to use what information you have available to target any marketing emails specifically to the people for whom the information contained is interesting, informative, and relevant.
Regurgitating the same old news in a monthly email is likely to see your emails ending up in the trash folder, or worse, they may become lost subscriptions. Never allow your marketing emails to become predictable in this way.
10. Include as many personal testimonials as you can. These can often mean the difference between a new customer dealing with you or moving onto the next business. As well as providing a good deal of reassurance to a potential new customer, personal testimonials can often be a valuable way of building and reinforcing your brand.
Keeping the Focus
Putting some or all of the above measures in place will not only get you on track, but keep you there. A good rule of thumb for ongoing success with small business online marketing is to carry out some of the tasks above as general housekeeping.
For example, keeping your website fresh with the latest news and upcoming events will let visitors know that there is always someone present. A well cared for website with the most up to date information at the forefront is one that will entice and appeal on first glance. This type of presence is invaluable to potential new customers.
About the Author: Hi I’m Ed, and I work in the exciting, fast paced and ever-changing world of business equipment and services. I’ll be trying my best to keep you abreast give you a wide smorgasbord of handy hints, tips and advice to get the squeeze the best out of your business.
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The Best Ways to Market to a Senior Audience
No matter what you’re marketing or who you’re marketing it to, your first step in reaching your audience is to know that audience. If you try to market to “everyone,” you’ll sell to no one.
Marketers make one of two big mistakes in marketing to seniors. They either treat seniors like everyone else, or they treat seniors like old, closed-minded people.
Seniors don’t think, act or feel like anyone else in any other target market. They have different needs and priorities, and they’re interested in different ideas and products. That’s not a reason to not market to seniors, though; it’s a reason to understand how to market to them.
As for the belief that seniors are old and closed-minded, Seth Godin discusses this in a blog post on marketing to seniors. He says that there are open and closed people. Open people are “seeking out things that will make their lives better,” and closed people are “trying to maintain the status quo.” Seniors have traditionally been seen as closed, but Baby Boomers changed all that. Seniors today are looking for a great life. They’re open to anything, from fashion to travel to life experience.
Remembering that you have to know your audience, and understanding that today’s seniors are looking for ways to live fully and improve their lives, here are five tips to help you market effectively to seniors:
1. Build a relationship
In all of your marketing, show that you understand what your prospects are going through and that you are there for them. Use social media to reach out and build relationships with your prospects. You’d be surprised how many seniors use Facebook and Twitter. Create a community on your website where your customers and prospects can interact and support each other. Above all, build trust with your prospects and customers by doing what you say you’ll do and being who you say you are.
2. Be senior-friendly
This is about more than offering a senior discount, though that’s a start. Be easy to understand. Use plain English, not jargon and technical terms that make seniors feel left out. Make all of your documents easy to read, with high-contrast colors or black type on white and easy-to read type. The best type-styles for seniors are 12 or 14 point sans-serif styles like Arial and Verdana. Make sure your website is easy to read and easy to navigate, and that it contains the information you want to convey, based on your goals. If you have an office or store, provide clear directions on your website and over the phone. Make sure your building provides ample parking near the door, and that there is a clear, obstacle-free path from the parking lot to the door. Provide comfortable seating and plenty of light. Gear everything you do to making things easy for seniors, including everything they’re required to read, write, or do.
3. Be accessible and helpful
Provide information about your field that seniors can use. You can put this information on your website or blog and share it on social media. Publish a free newsletter, either print or email, that answers seniors’ most common questions and fills them in on new developments and information they may not know. Teach a class or seminar, or offer free consultations. Use any means possible to position yourself as knowledgeable, accessible and helpful. Become the go-to person for anything related to your field.
4. Communicate well
The most important thing to remember here is that seniors don’t respond well to interruption marketing, and will probably reach out to you after seeing your website or social media. “In your face” advertising doesn’t work with seniors, but interaction works very well. Create a website with informative, useful content. Consider writing a blog several times a week. Use social media to reach out to seniors in your market. Make your print communication informative and useful, not just marketing-oriented. If you reach out and interact rather than interrupting, seniors will respond.
5. Use community outreach to build relationships
This may include speaking at libraries or local senior groups. Consider speaking at local companies to provide information that employees might share with their parents and grandparents. Guest blog on senior-related blogs. Volunteer at senior-oriented charities. Network with people who can help you reach out through community organizations. The more visible you make yourself in the community, the more seniors will trust you and think of you first.
These tips will help you market much more effectively to seniors and reach your marketing goals for this market.
About the Author: Tom Demers writes for Assisted Living Today, a leading source of information on senior care providing a directory of assisted living facilities in PA..
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4 Free Online Marketing Tools Every Small Business Owner Should Use
As the Flying Lizards once sang, “the best things in life are free, but you can give them to the birds and bees – I want money. “ And really, who doesn’t? Small business owners all have paper chasing on the brain, but what many of them don’t realize is that some of the best online marketing tools are free – and they can help you get sales.
Here are four free online marketing tools that will help boost your bottom line:
1. HARO and Reporter Connection
Ever wish you could be quoted as an industry expert in a major media outlet? Now you can – but you’ll have to sign up for HARO and Reporter Connection emails first. These will put you in contact with reporters looking for quotes and information, and if you can type up a decent response email you’ll get placed (and linked to) in a variety of different outlets. If you’re not using HARO and RC, you and your business are missing out.
2. Social Media Management Software
First and foremost, you should have social media accounts set up on Twitter, Facebook, LinkedIn and Google+. Once you have that all finished, you’re going to need something to manage your updates – and Hootsuite, Cotweet and TweetAdder are all free. It seems like most pros prefer Hootsuite, but if you only have one person managing the accounts you can’t go wrong with any of them. Use the keyword streams to find people tweeting about needing your products/services, and don’t be shy about reaching out (preferably with a coupon code). Hashtracking will tell you which hashtags to target for maximum visibility.
3. WordPress Plugins
You do have a blog, right? If not, that should top your to-do list. They’re crucial for SEO, and the fresh content also gives you a good excuse to link back to your site on your social media accounts. Plugins help optimize your blog, and there are a variety of free ones you can benefit from. WordPress SEO by Yoast is a good place to start, as it’s widely regarded as THE SEO plugin to use these days. SexyBookmarks is also a favorite, since it gives cute little buttons that make your content ridiculously easy to share. Just remember: the more plugins you have, the slower your pages will load.
4. MediaBistro Forums and Quora
Have questions? There’s no need to guess when you can ask an expert and know the answer for sure. The MediaBistro forums are crawling with PR pros, copywriters and all-around marketing mavens who are usually happy to share their expertise. Quora is like a useful version of Yahoo! Answers, sans the spam and poor advice.
As with all things, there’s a learning curve to online marketing. If you don’t get discouraged and keep at it, though, you’ll hone your skills and see serious results over time. It may take you three months of responding to HAROs and Reporter Connection emails before you get placement, but if that placement is in Entrepreneur Magazine or Good Morning America the effort is totally worth it.
About the Author: Kari DePhillips is the owner of The Content Factory, an online PR company that specializes in web content writing and social media marketing. Give her a shoutout on Twitter (@ContentFac) or become a fan of TCF on Facebook.
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How Your Business Will Benefit From A Loyalty Card Program
It seems like almost every business has jumped on the loyalty card program bandwagon. From grocery stores to pharmacies and restaurants, retailers everywhere are launching customer rewards programs.
Have you ever wondered why?
Sure, customers stand to benefit from participating in loyalty card programs. They get discounts, special offers and cash-back opportunities. But the benefits for retailers are just as great, if not better. Even with the cost of a loyalty gift card program, you still end up being a winner in the end.
If you’re considering launching a loyalty card program, here are some of the many benefits you’ll pick up along the way:
1. Better Data Tracking
Every time a customer swipes a rewards card, you’ll get a clearer picture of who is buying what. The data will allow you to examine shopping patterns and use the information to make better business decisions. For example, use the information to make better choices about product selections and inventory supply.
2. Improved Marketing
Armed with all the data you’ll collect from customers who fill out a rewards program application, you’ll be able to develop marketing campaigns tailored to specific groups. Offer customers special, personalized deals based on their age, interests or previous purchases.
3. Better Customer Retention
A few incentives go a long way in creating loyal customers. If your customers believe there’s something to gain from giving you their repeat business, they’ll come back time and time again. Simply by offering a coupon for $2 off the next purchase, you’re dramatically increasingly the likelihood that a customer will come back.
4. More Frequent Business
With a loyalty program, the more often a customer shops, the faster they can start claiming rewards. A customer who’s just $5 away from earning a $25 gift certificate might find an excuse to stop by your store. Customers who used to come in once a month might start coming twice a month or once a week.
5. Increased Product Awareness
Do you offer a valuable product that – for one reason or another – is simply sitting on the shelves? Maybe you’re a retail shop that specializes in handmade goods, but the greeting cards in the back of the store just aren’t selling. By offering items like these as incentives, you can promote items customers may not know you have.
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Why You Should Use Free eMail Marketing to Keep Sales Going Beyond the Holiday Season
Businesses of all kinds are giving free email marketing a try for first time. Many have decided to give it a go with the goal of cashing in on the shopping frenzy that accompanies the holiday season. This is easy to understand when seeing how it is great for keeping in touch with customers, enticing them with offers, and providing stellar after-sales service as well. If you are thinking about abandoning this tool once all the shopping is done, get it out of your head. This article will explain why free email marketing has value that goes beyond the holiday season.
It Fits in the Budget
Some businesses will give email marketing a whirl for the holiday season. Several will throw in the towel and go back to what they were doing previously. Why? Because they can’t fit the extra expense into the budget. Even though email marketing is very cost effective, it is another expense, one that some businesses cannot justify in this economy. If a strained budget is what attracted you to free email marketing in the first place, then you should definitely keep at it when the holiday season wraps up. You can use this tool to support a sizable portion of your overall marketing needs, and invest in other critical areas with the money you save.
It Still Drive Sales
Although many of the big sales end once Christmas comes to a close, the shopping continues for some time after. In fact, some retailers enjoy even more sales once the holiday season officially ends by cleaning up on the leftover traffic. During the months of January and February, stores are often packed full of people who are redeeming gift cards and taking advantage strategically timed sales offers. Free email marketing can keep you in touch with these ambitious consumers. Whether you are trying to get rid of your last bit of inventory from the holiday, or move a line of entirely new products, it can keep them connected with whatever you’re selling.
It’s a Great Learning Tool
What were the results of your holiday email program? Was it an overwhelming success, or did you come out of it feeling like your strategy was in need of some fine tuning? If you thought the results could have been better, sticking with free email marketing is probably the best thing you can do. The more you continue to use it, the more familiar you will become with aspects such as campaign creation, list management, and tracking. By the time the next holiday season rolls around, you could potentially be a seasoned email marketer with the savvy to take on the world, or at least your target audience.
Who Needs Free Email Marketing?
Free email marketing does not discriminate. It can be an ideal solution for a small business, a large enterprise, a non-profit organization, or an entrepreneur with only a handful of clients. Find the right service provider, and it could be the solution that enables you to thrive year-round.
About the Author: Aidan Hijleh is a freelance copywriter and serves as the Non-Profit Partnership Liaison for Benchmark Email. Aidan advocates free email marketing services to assist with the flourishing of grassroots organizations.
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Online Marketing for Small Businesses – a Social Media Primer
Small businesses that use online marketing have a number of tools at their disposal, including blogs, search engine optimization, review websites and other inbound marketing techniques. However, what may end up being the Internet’s most important contribution to advertising and brand awareness is social media networking platforms. Sites such as Facebook, Twitter, LinkedIn and even Yelp! are wonderful devices that make reaching out to customers simple and, most importantly, cheap.
Unfortunately, not every small business owner is internet-savvy enough to instantly capture a broad and deep customer base. This can make engaging with users on these services intimidating. With a little bit of practice and some clear guidelines, such efforts can actually be quite successful. Here are some of the most important lessons for using these social platforms to garner leads and additional business.
Establish a Policy
No two companies use social media in exactly the same way. For instance, some may choose to simply make Facebook posts and tweets messaging tools that inform customers about the latest promotions and discounts that an organization is running. Others may choose to use these services to actually contact customers and offer them deals and savings. Either way, be sure to set up some guidelines that will keep an organization’s tone consistent throughout a campaign.
Designate Users
In keeping with a consistent feel, it is a good idea to establish which employees will actually generate content for a social media website. The importance of these services is making it so that some organizations choose to hire full-time networkers to maintain their various profiles. However, this may not be necessary, depending on a business’ intent. Either way, choose an employee who is somewhat tech-savvy, grammatically sound and can maintain a level of professionalism that won’t sully a company’s good name.
Coordinate With Other Efforts
The odds are good that a business using social networking websites will have at least some other efforts ongoing in the online world. If this is the case, coordinate social media messages and profiles with them. Blogs and Facebook posts can link to one another, while promotions being held should be advertised as much as possible on these platforms. Even something as simple as the images and fonts used in traditional advertising should match those used on Twitter feeds and blogs.
About the Author: Guest Post by Myron Corp. Located in Maywood, New Jersey, Myron is a global provider of imprinted promotional products and works closely with businesses to integrate these products into their marketing mix. Myron manufactures quality items such as promotional calendars, personalized pens and other giveaways and corporate customized gifts designed to build brand awareness and customer loyalty.
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