Online Marketing for Small Businesses – a Social Media Primer
Small businesses that use online marketing have a number of tools at their disposal, including blogs, search engine optimization, review websites and other inbound marketing techniques. However, what may end up being the Internet’s most important contribution to advertising and brand awareness is social media networking platforms. Sites such as Facebook, Twitter, LinkedIn and even Yelp! are wonderful devices that make reaching out to customers simple and, most importantly, cheap.
Unfortunately, not every small business owner is internet-savvy enough to instantly capture a broad and deep customer base. This can make engaging with users on these services intimidating. With a little bit of practice and some clear guidelines, such efforts can actually be quite successful. Here are some of the most important lessons for using these social platforms to garner leads and additional business.
Establish a Policy
No two companies use social media in exactly the same way. For instance, some may choose to simply make Facebook posts and tweets messaging tools that inform customers about the latest promotions and discounts that an organization is running. Others may choose to use these services to actually contact customers and offer them deals and savings. Either way, be sure to set up some guidelines that will keep an organization’s tone consistent throughout a campaign.
Designate Users
In keeping with a consistent feel, it is a good idea to establish which employees will actually generate content for a social media website. The importance of these services is making it so that some organizations choose to hire full-time networkers to maintain their various profiles. However, this may not be necessary, depending on a business’ intent. Either way, choose an employee who is somewhat tech-savvy, grammatically sound and can maintain a level of professionalism that won’t sully a company’s good name.
Coordinate With Other Efforts
The odds are good that a business using social networking websites will have at least some other efforts ongoing in the online world. If this is the case, coordinate social media messages and profiles with them. Blogs and Facebook posts can link to one another, while promotions being held should be advertised as much as possible on these platforms. Even something as simple as the images and fonts used in traditional advertising should match those used on Twitter feeds and blogs.
About the Author: Guest Post by Myron Corp. Located in Maywood, New Jersey, Myron is a global provider of imprinted promotional products and works closely with businesses to integrate these products into their marketing mix. Myron manufactures quality items such as promotional calendars, personalized pens and other giveaways and corporate customized gifts designed to build brand awareness and customer loyalty.
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10 Online Security Tips for Small Business
Many of us think because we have the latest version of anti-virus and anti-malware software running on our computer, our business is safe. This is definitely not the case.
There are many other situations you could be compromising your information and that of your customers. Your website, the basis of your online marketing and income, could come under attack.
It is prudent to look at all areas of your activities and have all of them covered. This article outlines all those areas to keep you secure.
10 Online Security Tips for Small Business
- Anti-virus. Yes, this is an absolute must. Your other option is to get an Apple Mac. Having said that, as Apple computers become more popular, there are more chances that problems will develop in the future. Your anti-virus software must contain anti-malware components.
- Firewall. Your operating system should already have this as a part of your network connection. This should always be turned on. There are addition software packages that are small and light, that can do a lot more. Software that allows to monitor incoming connections with more detail is a great idea as an addition to your firewall.
- Chat Client. While many people care about their internet communication, they often forget how insecure the standard chatting clients are. Products like Yahoo’s messenger and MSN messenger are broadcasting your chats for the world to see. Look for a chat client like Adium, that allows you to encrypt your messages. Skype is also pretty good for this.
- Hard Disk. Storing your information is very important. If your laptop gets stolen or lost, you could be in real trouble. Again Apple comes up trumps here. File Vault will encrypt your whole hard drive. Make sure you have something like this with whatever system you are using.
- Back Up. There are those who have lost data, and those who will. Make sure you are backing up at least 1 time a day. There are very good systems available. Again, Apple’s Time Machine, is an excellent example. It is not just a copy of your files, it is a complete snapshot of your system. Get this type of backup for what ever system you have.
- Online Storage and File Transfer. Online backup and storage is one of the best ways to protect your information. If you want to go the whole way, you can keep your laptop or computer just about empty — a great solution for business. Make sure the client you are using is secure. This goes without saying with any file transfer… no, those normal networks will not do the job.
- Payments. There are a number of systems that allow you to make and receive payments without sharing information of your customers. This is the best way for you. It might cost you a little bit in charges, but at least you will not have to worry about having anyone’s credit card details lying around. You are responsible for them too.
- Email. This is another area many of us forget about. Having the right software to encrypt your emails is extremely important. Encryption means that others will need a key to access the information, otherwise it will be useless.
- Website Firewall. Yes! Websites should have a Firewall too. Make sure your website design and setup incorporates this. This is your best defense against hackers harassing your site. This is extremely important if you are in the business of e-commerce.
- Online Physical Monitoring. Yes, set up cameras and watch them live online, where ever you are. You never can be too careful.
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5 Budget Online Marketing Ideas for Your New Business
Below is a guest post from Michelle Strassburg, a small business owner who shares her ideas for budget online marketing.
Marketing your new business has its fare share of challenges. Your marketing is supposed to generate leads and sales on a competitive budget, but you’re also expect to keep running the business on a day to day basis.
This means dealing with everything from cash flow issues to finding suppliers, therefore getting your marketing right is crucial.
Here are a selection of budget online marketing ideas for your new business which are easy to action and proven to deliver results. Let’s get to it.
1. Register Your Business with Google Local
Google has been offering local businesses a chance to register their business address and phone number in its local listings for some time. When the search giant started to display local listing in its search results, the service become a must service for many businesses. When a user searches for a keyword together with a location, for example ‘DC plumber’, the search results will include listings from Google Local displayed on a map. The service is free to register.
2. Register Your Products or Services with Google Merchant
Another helpful and free service from the search giant, Google Merchant is a place for businesses to upload a data feed which includes products or services. Under some types of user searches, Google will include feeds from this service in its search results. Creating a data feed is easy and quick. You will need to build a simple product feed based on the type of products or services which the business is offering and upload them. It’s that easy.
3. Promote Your Business Elsewhere
If you’ve reached the stage of been able to manage your own business, clearly you know a thing or two about your industry or occupation. To get your business out there in the public eye consider contributing your time and knowledge. Offer to write a guest post on quality sites and participate in the conversation across Q&A sites such as Yahoo Answers and Linkedin Answers.
4. Consider Paid Search
Google AdWords is the largest sponsored search result program. While this marketing channel isn’t free, it does fall under budget marketing ideas for new businesses simply because you are able to manage it yourself within a small budget. The idea behind any type of sponsored search result is simple. You bid on a keyword which best describes your product or service and pay a certain price for each click. While the price for each click depends on many variables the beauty of this channel is that you can set a daily budget to limit your investment. If you’re new to AdWords and think your business might benefit from this channel, Google has a fantastic online how-to resource.
5. Build a Basic Reward Scheme
Offer an exclusive incentive to your regular customers which will help the business retain customers and win new ones. The incentive could take the form of a discount on future orders, discount on bulk purchase, upgraded delivery method, end of stock offers, priority customer support and much more. A reward scheme could also be based on customers referring new customers which has the added benefit of helping to grow your business.What are your budget online marketing tips?
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Photo Credit: Jeff Keen
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