Tagged: SEO

Search Engine Optimization Defined by LSF Interactive

LSF Interactive recently published a page that defines the term “search engine optimization,” or SEO, demystifying this phrase that is so often used but so rarely explained. It is one of those phrases that online media agencies and professionals throw around indiscriminately as if they assume everyone knows what they mean. The fact is that many Internet professionals have been in this business for so long that they forget businesspeople in other fields don’t necessarily know the lingo. For business owners and professionals working in other fields, however, terms like this can sound like a foreign language.

Search Engine Optimization: What Exactly Is It?

According to the LSF Interactive website, search engine optimization is the process of boosting the ranking of a Web page or website using “organic” search results. Basically, organic results are the opposite of paid results. Online marketing experts use a variety of techniques based on years of experience in the field and ongoing research into the latest methods being employed by the leasing search engines. If used effectively, these firms can help achieve the highest possible rankings for the given Web page or site whenever Internet users type certain keywords or key phrases into the search engine. The ultimate goal is to get a number one ranking, but being anywhere on the first page is almost as desirable.  

How Is SEO Achieved?

Search engine optimization, also known as SEO, is achieved through a variety of carefully planned and executed steps. The following example describes the typical planning and implementation of a campaign at LSF Interactive:

  • Meet with the client to discuss goals and keywords that describe client’s product or service
  • Determine the most relevant keywords for the client’s targeted demographic
  • Plan a campaign for the website based on expert recommendations for each page
  • Develop a system of natural linking to generate more traffic to the website
  • Foster continued interaction with the targeted audience to strengthen back link profiles

Social Media Considerations

Social media is another term often thrown around but not so often defined. According to LSF Interactive (@LSFInteractive), effective social media marketing includes creating and designing social profiles, creating blog content, implementing social bookmarking, utilizing Twitter and more. These strategies not only build the level of interaction with potential customers; they also influence search engine results. This is just another part of what we refer to as search engine optimization, and it’s an important consideration for any online business.  

 

 

 

 

7 Tips to Shape Up Your Business Website

Your prospects are Googling you. They really are.  Consumers are logging on, looking you up, and making decisions about your business all the time.

So what are they finding when they look you up?

If your business website is one you aren’t proud of, or one you know could be improved, don’t waste any more time.  You can start shaping up your business website today with these tips, and start getting better business results tomorrow.

#1 – Brand Your Website

 

Do people instantly know where they are when they land on your website?  How about if they land on your contact page or product page instead of starting at your home page? It might seem painfully obvious, but a lot of websites don’t include distinct branding on all pages.  What do I mean by ‘branding’? The most common and simplest way to accomplish this is a company logo, title, and description on the masthead of your website.  It should show up on every single page.  Many people who come to your website won’t start at your homepage, so keeping your website branding consistent throughout your whole website is important.

#2 – Make Contact Information Constantly Available

 

When people visit your website, you want to convince them to do business with you.  You want them to buy your product or sign up for your service, and contacting you is generally a step in that sales process. Most websites have a contact page, and that’s great.  But why not take it a step further? Make it really easy for your visitors to get in touch.  Place you email/phone number/address (or whatever combination of contact information you use) on every page of your website.  The side bar or header is an excellent place.  In addition, if you mention calling/emailing/getting in touch anywhere in your website copy, include your contact info there as well, or a link to your contact page.

#3 – Keep Your Copy Customer Focused

 

Consumers are interested in one thing when they visit your website: “What’s in it for me?”  If your website copy is focusing only on your business, your visitors are going to check out.

“Well,” you may ask “if I can’t talk about my business on my business website, what am I supposed to talk about?”

I’m not suggesting you stop talking about your business — only that you should talk about it in a way that puts your prospects first.  Here’s an example:

Company Focused: Carpet Cleaners Inc. has been in business for 20 years and has won numerous customer service and community awards.  Our highly trained staff represents our business commitment to a great customer experience and timely service.

Customer Focused: Are you looking for a stress-free carpet cleaning experience?  Here at Carpet Cleaners Inc., we understand you’re busy and can’t afford to waste time with uncooperative service providers.  That’s why our #1 priority is providing you with excellent customer service – we’ve even won awards for making our customers extremely happy!

#4 – Make Your Copy “Scannable”

 

Web surfers are an impatient bunch.  When they land on your website, they aren’t enthusiastic about trudging through the 2,000 words of perfectly executed copy you worked so hard to put together.  In fact, if you have large chunks of solid text, most visitors aren’t even going to try and sift through it.  They will probably leave.  It might be harsh, but it’s very true.  So how can you up the chances of your website visitors actually reading your copy?  Make it “scannable”.

Here are some tips for creating “scannable” copy:

  • Break up text with blank space
  • Use bullets and lists (like this one!)
  • Create descriptive (and compelling) headers and sub-headers
  • Use bold or italics on important points or keywords
  • Use relevant and interesting pictures to help illustrate your message

 

#5 – Be Brief

 

We already talked about making your website copy easy to read by incorporating “scannable” elements.  But you need to take it a step further if you really want to hold your website visitor’s attention and keep them reading until the end.  You need to be brief, or better yet, concise.  Your website copy should use the least amount of words possible to get your message across effectively.  Does that mean your 1,500 word blog post is too long and therefor ineffective? No, it doesn’t.  If you needed 1,500 words to effectively communicate on that topic, than that is the perfect length.  But most of the time, website copy includes a lot of extra “fluff” that doesn’t serve a strong purpose.  Those are the words you want to get rid of.

Trim down your copy and leave only the content that is directly necessary to communicating your message.

#6 – Add Fresh & Relevant Content

 

Here’s the thing: putting up excellent website copy once isn’t enough.  You should be adding fresh, relevant, and timely content to your website on a regular basis.  The web is not a static marketing tool – it is always changing, always updating, and always new.  If you plan to compete in the online market place, you need to keep up.

 So how do you keep your website fresh?  My number one suggestion would be to start a blog and add content related to your business or industry.  Blogging allows you to constantly put ideas, information, and updates on your website. And as an added bonus, blogging has benefits for your website such as improved search engine ranking. 

Other ways to add fresh content to your website include:

  • Relevant articles
  • Reviews or recommendations
  • Free downloads (such as white papers or special reports)

 

Whatever path you chose to follow, just remember to keep your content relevant to your business, helpful for your prospects, and well written.

#7 – Call Your Visitors to Action

 

Ask yourself this question: are you clearly telling your visitors what you want them to do while on your website?

I’m not talking about being bossing or annoying.  I’m talking about incorporating strong calls to action. You need to tell your visitors “Hey! I’m glad you’re here, this is what you should do next.”  You created (or had someone create) your website.  You know what your business is all about.  You know what you have to offer.  So tell your visitors how they can take advantage of it!

A simple way to incorporate effective calls to action on your website is to focus on what I call ‘One Page, One Goal’.   Each page on your website should have a specific goal.  The goal could be to encourage people to visit another page on your website.  Or, maybe the goal could be to get visitors to sign up for your newsletter.  Depending on your business, one page goal might even be to make a sale– right then and there.  Take time to decide on a specific goal for each page of your website, and then include a strong call to action.

Your website is the first impression of your business for a lot of people.  It makes since to invest in creating an outstanding first impression.  Start with the 7 tips outlined in this article, then never stop learning and improving.

About the Author: Sonja Jobson is a Freelance Web Copywriter, and she spends her time helping business grow & succeed through the use of creative, effective web content. Learn more about how web content can make your business irresistible

 

Want to be our next guest author? Click here for details…


 

Effective Solution to Promote Your Blog Online

In Present internet world, blogging is the most famous and in-demand cyber tool which can be easily used by anyone. Anyone can easily create blogs online by using Web 2.0 platforms which includes – WordPress, Typepad, Weebly and many more. By using these platforms, anyone can easily create blogs without any coding problem and without the tension of web designing. You just need to select the options according to your requirement and the blog is created. Now put some effort to work on further essential needs of the blog and the most important is the promotion.

Below are some of the effective solutions to promote the blog online:

Write Quality Content

Content is the building block of any blog. It creates the first impression of the blog. So write the quality content for your blog which must be useful for the blog readers. If the blog content is unique, fresh and qualitative then it also gets some benefits from Google search engine which will give great results for the blog. Most of the advertisers are interested to place their ads on those blogs having informative and quality content. Finally, this helps to increase the blog readers, hence traffic of the blog.

Optimize your blog

After creating a blog and also writing good content for it. Now start optimizing your blog to increase its SEO points. Do on-page optimization which will be done on the pages of the blog like keyword research, writing Meta tags which includes title headings, descriptions etc. After this perform off-page optimization on your blog. By doing SEO of the blog, your blog will become more web-visible which in turn results in gaining good search engine rankings and also drive huge traffic to the blog.

Link Building

Link Building is the process of generating relevant and quality links for your blog to increase your blog’s web visibility and to achieve improved rankings and huge traffic. Link building is the off-page optimization process which includes following techniques to build links:-

  1. Blog comments – This is the great option of placing our blog’s useful links on the other’s blogs. This is the one-way link building technique in which you have to comment on any post or the site’s content where comment option is enabled. This will attract the traffic of that blog to our blog. But keep in mind to promote your blog in relevant blog or under relevant content to get maximum benefits.
  2. Forums – Forum posting is another way of building one-way useful links. By registering on relevant forums, one can promote his blog by placing the blog’s URL in the profile page of the forum and also by pacing the right keyword with URL in the signature field. Then participate on various threads and get the maximum exposure of your blog which in result drives huge traffic and also improve rankings.
  3. Guest Posting – By doing guest posting, one can be able to attract the traffic of other’s blog in to our blog. This is one of the great ways of building links and increasing the credibility of the blog. In guest posting, we write an article or post for another’s blog which will publish our post and give us a link at the end of the post in the author bio section.
  4. Article submissions – This is also one of the very effective ways of promoting the blog. Write any article and publish it on various article sites by placing the required blog links at the end of the post.
  5. Social Bookmark – Creating bookmarks is also an effective way of promoting our blog to the whole web.
  6. Link Exchange – One can also exchange link of their site to any other one relevant to them. Link exchange is of 3 types – one way link exchange, two-way link exchange or reciprocal link exchange, or three way link exchange. This technique provides huge traffic and link juice to the outbound links.

So, by using these techniques one can get an effective promotion for his blog which in result gives traffic, increases credibility of the site and also improves ranking of the blog.

About the Author Roberta Smith is an Entrepreneur who designs and develops solutions for a business. She also writes as a freelancer for a number of online communities and is writing this post for http://www.tustinautocenter.com

Want to be our next guest author? Click here for details…


 

Three Things You Need To Know About Keywords

Search engine optimization tends to build a foundation in the web market and it is necessary to understand of how to establish in the right market. Moreover the perfect foundation can be achieved by the use of effective keywords. In the current trend, many small business clients do not comprehend the proper use of keywords and this gradually leads to campaign in the wrong kind of market. Hence you can’t sell designer shoes to a lower class people as that particular product doesn’t suit their interest and their budget.

Objective of using keywords

Typically it is vital to ensemble the right marketing campaign to target a particular group of customers. In order to get into the right market it is crucial to make a detailed research into the market heads and the customer’s mind. Before you chose the right keywords make sure that you utilize the keywords which most of the people are in frequent search and also the competition for that particular keyword are not too tight.

Keyword research

Subsequently there are different keyword terms and locations which gradually affect the SEO campaign. The keyword Research is implemented with the help of “SEOmooz keyword difficultly tool” with a way to show the different percentage in columns. This difficulty percentage tool involves a range of tools such as 0-25 is considered to be non competitive, 26-60 is termed as competitive and so on.

Broader keyword does not create more sales

Apart from this, use of broader keywords does not enhance your sales unless your content is packed with full information like Wikipedia. Perhaps it is evident to focus on specific keywords in order to vitalize more traffic to your website and enhance your followers in the web.

Three essentials to know about keywords

At present trend there are loads of ways to make money on the internet but often many people forget to reside with the right foundation. Ironically the bloggers tend to forget about certain SEO techniques and it is needed to optimize the essential keywords with a way to outshine in the market. Now let us gaze the three things you need to know about keywords in the following:

1. Know your market

The major criteria of any internet based business is to investigate the market which you are going to focus and also use of reputed keywords to gain more popularity for your products. The technique acquired to analyze the market is termed as “geographical tagging” and this aspect will gear up your efforts to a specific area.

2. Enclose good content around those keywords

Consequently make sure that you implicate right keywords with proper links to be provided to the users. Hence it is necessary to provide an excellent content as to satisfy the visitors. Sometimes your website may lack followers due to inefficient usage of relevant content to the required website. The bloggers or SEO experts should make a complete research of a good content.

3. Use the right links

In case if you are using internal links or any links which adds an bounce to your website then ensure to use certain links to append an punch to SEO services. Always remember to use few respectable sites which will result in enhancement of the site rather getting penalized.

Therefore there are different types of keywords to select from the menu and you can facilitate right keywords for your suitability of your business. Thus Keywords play an important part as it is the cornerstone of SEO or internet marketing. Further your keywords should drive to greater amount of target searches.

About the Author: Diana Maria is a blogger and a writer. She loves writing on technology and luxury. Beside this she is fond of gadgets. Recently an article on Sony Vaio Z series attracted her attention. These days she is busy in writing an article on new BMW 3 Series.

Want to be our next guest author? Click here for details…


 

5 Tips on Small Business SEO Packages

SEO stands for search engine optimization. Search engines are the source from where new sites can be found while almost 70-80 percent online purchasing is done on websites through search engines. Search engine browsing is one of the most widely used research method that leads to many advantages.

Business packages

Internet search engines offer various packages for business websites. There are many small business SEO packages that can be found. However, there are many things that you need to consider when it comes to seo packages. Like if you are a small business and you need to sell products on your website, you need to have a search engine package that is effective, low cost and user-friendly.

Keywords

Moreover, you need to have keywords that can help people find the words they need related to the things they want to purchase. Among other things that you need to manage is your site. You need to have answers for all the queries of the customers along with other things that are necessary for the small business SEO packages.

The dos and don’ts of using SEO packages

Small business SEO packages are never extravagant in offering services but they should at least satisfy the customers. You need to know your business needs and have the seo package that you think best suits your business. You also need to know what kind of SEO your business needs and then have the best package for it. Yes, there are different ways to optimize the search engine as well.

Determining whether you need SEO packages or not

You would want to know whether your website needs SEO package or not, and if it does then how do you want it to work. If you have a content rich website, you will be offered a different package. However, if you just want to increase the ratings of your website, the packages available will be entirely different.

SEO campaigns include keyword or competitor analysis and blogs that your website might need. You need to have the best package just to ensure that your website and your small business can have everything that is required for a successful business. There is online optimization that is also included in the SEO campaign.

How to avail these packages

There are different packages with different needs and different requirements. These business packages are made for businesses that are in competition. Furthermore, the directory and keywords are to be chosen in packages and the capacity of these keywords and directory is dependent upon the package validity and month. There are blogs and articles in the package that can be helpful for your business and the website that you have created. Any of these websites can tell you which package suits you the best.

These packages can be availed online or through help taken from people who know about packages. These packages can be costly if you want the ones that have everything. These packages carry a lot of things that are really useful in business organizations and can help you a lot.

About the Author: Brendan Egan is the CEO of Simple SEO Group. The company offers small business SEO packages which include web design and marketing strategies. Brendan can be contacted at www.SimpleSEOGroup.com

Want to be our next guest author? Click here for details…


 

Five Practical Steps To Optimizing Your Website To Rank In Google

Small business owners with a website can give themselves a better chance of seeing their website appear in Google search results with some basic on-page optimization of the pages and blog posts on their website.

By taking these steps, a business owner makes it easier for Google to interpret your page’s meaning and it will help you get found when people search using terms relevant to your page’s content.

Step 1

Set the TITLE tag of your page to a brief 3-4 words describing what your web page is about. Short, descriptive titles (that include your keyword) are easy for humans to recognize and they give Google the information it needs to identify your page.

Step 2

Use your target keyword in each of your header tags, h1, h2, and h3. Header tags reiterate to Google the meaning of your page. For humans, the header tags help to break up long sections of text, making it easier to read.

Step 3

Link from your page to another page (or pages) on your website. This provides a professional looking page and also helps keep your reader hooked as they “click through” to other pages on your site.

Step 4

Try to keep your keyword density around 1-2%. Anything more than that may appear like you are spamming the page with your keyword. Plus, it is likely that the page content will not read well if you are jamming keywords down the reader’s throat.

Step 5

You will need to know a little bit of HTML (unless your site is in WordPress) to carry out this step. Set the image “alt” tag for each of the photos on your web pages to be the same as your keyword. Google can’t read photos, so setting the “alt” tag allows you to briefly communicate what the image is.

About the Author: Mike Munter provides affordable SEO to small business owners who want to rank higher in Google and get more qualified visitors to their website.

Want to be our next guest author? Click here for details…

How to Dominate SEO with Current Content

Focus on Material

As a business owner or CEO trying to broaden your internet target and get recognized, I’m sure you are aware of the significance of new, fresh, recurring material on your site of all kinds. When it comes to written material on page copy or blogs and articles, you need to have the ability to write well, be informative and entertain, that’s obvious. That’s for your audience. But if you can’t write as well for Google and the other search engines to maximize your subject matter for Search Engine Marketing, you are the proverbial tree in the forest that falls when no one else is around. This post provides an often talked about yet misunderstood tool to help you make your subject matter applicable and explode your SEO online.

Google Adwords

Perhaps you’ve heard of Google Adwords, Google’s key pay for placement tool on their mother of all search engine returns. You may have run a campaign or I bet you’ve at least been petitioned by Google Adwords “experts” to run your campaigns for you to help you pay less per click, otherwise known as PPC.

Well, Google offers a free instrument to help you choose keywords and phrases depending upon how much they are searched every month and how much opposition there is from other marketers. It’s called the Google Adwords Keyword Tool and while it is designed for advertisers, it exposes plenty of clues about search engine optimizing your written content (or video tags) for your page copy and blogs. Unlike what many think, you do not have to have an Adwords account to utilize this tool, and here is the link, so keep this:

https://adwords.google.com/select/KeywordToolExternal

I could tell you about it, but why don’t I just show you. Watch this instructional Vlog video:

Awkward Wording

 

When I write I like to write for the people reading. I’ve seen too much content composed for search engine optimization that really stinks to the point of being unintelligible, cramming keywords unnaturally into sentences. It’s uncomfortable to write like this in my opinion, and perhaps for you, because it just feels weird and you can end up with a write-up or blog that seems bogus. Here are a few ideas for getting adjusted to it:

1. Utilize the Adwords Tool first and uncover 3-5 keywords (phrases) for your content, using high-traffic, low-competition keywords where available. Write them on a list in front of you.

2. Lay out your paragraph or article in light of the phrases you picked out for SEO. It may provide a different angle than you first had or take you down a different direction that you know interests the people out there.

3. Write your article dropping in the key phrases on your list where they click. Add a check mark each time you use a keyword, and you can use variants of a keyword to not sound too redundant (spot gold, spot gold prices, spot gold pricing, gold prices).

4. Proof-read for sanity and information flow, and revise where needed.

=

That’s it! Get used to that process and it will get easier and easier.

=

About the Author: Karl Walinskas is the CEO of Smart Company Growth, a business development firm that helps small to mid-size professional service firms build competitive advantage in an online world of sameness.  He is author of numerous articles and the Smart Blog on leadership, business communication, sales & service, public speaking and virtual business, and Getting Connected Through Exceptional Leadership, available in theSmartShop.  Get your FREE LinkedIn Profile Optimization eBook & Video Course, Video Marketing video and course, or Mastermind Groups e-course & video now.

=

Want to be our next guest author? Click here for details…


 

Photo Credit: Sean MacEntee

Finding Local SEO Talent: 4 Best Practices

Never has there been a more worn-out and often less understood term than Search Engine Optimization, or SEO. Plenty (I am not joking) of freelancers are in front of their PCs across the planet with the sign out that says “SEO Professional”. And you know what? Some of them are genuine. If you’re a business owner with a site on the Internet, unless this is your game, SEO experts are likely better than you at enhancing your site. But how do you find somebody who will make a difference for your business?

The Uber-Goal of SEO

 

First, let’s define Search Engine Optimization as all the on site things you can do for your website to increase its Page Rank (PR) on the big search engines, Google being the biggest with upwards of 65 % of all worldwide searches. Your work should be designed at getting you to page 1, and ideally, in return results 1-5 which tend to show up above the fold, or before the user has to scroll down. It is cautiously estimated that less than 5 % of online searchers ever get further than page 1 when finding a reference. That means if you’re not coming up on page 1 for your keywords, you are a tree falling in the woods with no one around to hear it pal. If your business being “located” on the net via search engines is important to your lead development plan, you simply can not afford to ignore top tier SEO approaches.

3 Characteristics of the Best SEO Experts

 

Here is what the aces bring to the table for premium SEO:

1. Good Copy– Readable, inviting, conversion-producing, with just the right mix of keywords on the web page that gets high rankings without getting the dreaded Google slap.

2. Local Search engine optimization– Make their web assets the biggest player in the local game, optimizing for local SEO and knowing that even for intangibles like SEO services and information technology, people seek those nearest to them. They take advantage of tools that supplement your website like the millions of unclaimed local websites that exist now for companies from Google Places (see this Google Places video for more).

3. Staying Current– Google comes up with new updates that change the way the game is played seemingly every other day (Panda anyone?); are you current? If not, then your best SEO plans may work against you and handicap your site PR.

If you have the talents to be labeled an expert, then you can easily optimize your own web pages provided you have the time. If not, it makes sense to vet Search Engine Optimization businesses to see who works for you.

4 Questions to Ask SEO Consultants

 

Charlatans reign supreme on the web when it comes to buzzwords about marketing your products on the Internet. Any kid with a laptop and dorm room power supply can profess the handle SEO Authority, and some may be. The same goes for Search Engine Marketing (SEM) expert and the latest “anybody can be one”, Social Media Marketing (SMM) consultant.

Here’s what to look for when seeking an SEO firm:

1. Visible Portfolio– Don’t be someone’s lab rat; make sure suppliers show you other sites they have worked on, AND test the sites against the keywords they were optimized on by searching on Google, Bing and Yahoo. Are the samples sites coming up on page 1? If not, keep searching.

2. Start Local– It’s much simpler to verify if a firm is authentic or not by looking for expertise in your own town. If you live in San Diego, search San Diego SEO. You get the picture.

3. Detailed Plan– Make sure the SEO firm provides a detailed plan of exactly what they will be doing to enhance your website for local SEO or any SEM not on page tactics they are using to drive traffic. The best SEO consultants will lay out the strategy in detail pertaining to keywords per page, methods, submissions, etc. without being asked, but request anyway. Stay away from anyone who essentially says, “Trust me.”

4. Check Endorsements– Testimonials need to be from authentic people that you can call if you feel the need to. If you see a quote from Bob K, San Francisco, RUN, don’t walk, to another selection.

So if you’re in business and you want an online existence, do it correctly. Don’t have one of the hundreds of millions of internet sites online that get no traffic and wonder why the bottom line is down. Bone up on SEO techniques or use a pro using the steps I outlined here, and become web relevant in your area and more.

About the Author:  Is your site on Google Page 1?  Local SEO from a top tier partner can help.  Karl Walinskas is the CEO of Smart Company Growth, a business development firm that helps small to mid-size professional service firms build competitive advantage in an online world of sameness.  His Smart Blog covers leadership, business communication, sales & service, public speaking and virtual business, and was recently named by Buyerzone as one of the Top 20 Business Blogs of 2011.  He is the author of Getting Connected Through Exceptional Leadership, available in the SmartShop and Amazon.com, and has been a featured expert for Inc.com with articles published in Site Pro New, Selling Power, and America Online to name a few.

Want to be our next guest author? Click here for details…


 

6 Quick Tips to Optimize your Website Using Social Media

Social media, a social instrument of communication is a phrase which is very popular nowadays in search engine marketing world. It changes the way of communication between individuals, organization and communities. Social media unlike the regular media is a two way street which allows you to communicate in response to the content in the media. Using social media determines the level of your website reach to people. In this blog let us look at those different types of social media which will aid you in optimizing your website for maximum results.

Social Networking Sites

Social networking websites help companies on a long term basis as they find the opportunity of getting a fan, follower or subscriber on a social media platform. On Twitter you get someone to follow you or connect with you in LinkedIn or subscribe to your YouTube channel- all these help to keep lines of communication open for a long time even after they are away form your website. To achieve maximum communication, make sure you set up an interactive profile page. You need to have a strong social media profile which shows in the top results for your name, website and blog. This will increase your brand’s visibility and yours too. If you intend to create a fan page in Facebook, let it be unique and content fresh. Add the social media buttons or the plugins (as we call them) in the home page of  your website. These will help you interact, comment and build relationship. Also, you need to plan much ahead for the logo to be added in the Facebook page for a power brand.

Include the Facebook Like Box

Facebook Like Box is a social plugin through which you can attract a lot of visitors and get likes for your website from them. By adding a like box you create a page for your website and invite likes. People tend to believe when their friends like, support or promote something. Your visitors can “Like” your website with just one click and from the Like Box you’ll get to see how many people liked your website.

Add Facebook Like Button to Share

You can add the Facebook Like button or the Retweet button of Twitter in your website to help your visitors share the content in other networks easily. 

Link Your Blog With Your Website

You can integrate your blog into your website and pull the recent posts as links to your Home page. Many businesses choose to build their website on a blogging platform like WordPress. By doing this you can improve the interactivity of your website by pulling your blog posts from your Home page.

Fix a Video

Add a video which tells about your products or services explaining how customers felt after using your products. You may also add a “How to” which would give instructions on how to use your products and the source to get assistance if required.

Social Bookmarking

Make use of the bookmarking sites like StumbleUpon, Digg and Delicious to add your new content and bookmark them. These websites have the potential to drive a  lot of traffic to your website in a short time.

About the Author: Linda has been writing on latest technlogy for quite sometime. Her interests include mobiles, gaming seo and more. She has written many articles on airbnb clone, etsy clone, yipit clone and many more.

Want to be our next guest author? Click here for details…


 

Forget About SEO…But Don’t Forget About SEO

You’ve heard all about SEO and how important it is. Now forget about it!

That’s right, your eyes aren’t playing tricks on you and there aren’t any typos in that sentence. I just told you to forget about SEO. However, just make sure you don’t forget about SEO.

While initially building an internet presence, website owners frequently get caught up in trying to check all of the little tick boxes on their SEO checklist. By doing so, they often forget that it’s not the search engines they are creating their website for.

How many times have you read an article on a website and felt that it was awkwardly worded or the flow of the sentences just seemed a little off?

Some of those instances could be attributed to someone focusing more on search engine optimization by trying to fit the right amount of keywords into their article. They do this by focusing less on the people that are reading their website.

Forget About SEO

It’s true that search engines are going to send a lot of traffic to your website. The problem is that search engines are never going to leave comments or share your posts on Facebook, Twitter or Google+. Additionally, a search engine will never spend a single cent with you. People will. Not search engines, people.

The instant you start focusing on search engines more than on the visitors to your website, will be the same instant you will notice your bounce rate increase. Your bounce rate increases every time someone comes to your website and leaves without spending time on your site.

Don’t Forget About SEO

With all that said, there are few considerations that you should still make while setting up your website for the first time. These considerations are specifically related to website configuration and structure since this is hard to go back and correct later on.

Let’s take a look at one of these typical SEO faux pas. A website owner suddenly finds out that their permalink structure isn’t “SEO friendly” and decides to make a change.

Unbeknownst to them, changing all of the URLs on their website now breaks all of the inbound links to their site. (Inbound links are when other sites link to your site) This, in turn, causes their site to disappear from Google. This is all due to there no longer being any inbound links to the site.

So much for making the site more “SEO Friendly.”

It’s not hard to find horror stories across the web about a site administrator that has decided to change their permalink structure a month or two after their website had been created. This also goes for a lot of other SEO tweaks recommended on various websites.

The best way for a new website owner to go about SEO is to install one of the many SEO WordPress plugins out there. Granted, some are better than others but most will serve you well. Which SEO plugin to choose can come down to a bit of a religious war at times but I prefer a free plugin called WordPress SEO by Yoast. Install the plugin, learn to set it up and then forget about it.

Some WordPress themes have built in SEO features which means that you won’t even need to add a third party plugin.

Forget About SEO

Even though it’s important to forget about SEO and just focus on the content, it’s also important to make sure your website is configured the right way to begin with. Then forget all about SEO until much later on.

SEO is an important way to attract new visitors to your website but you have to be careful about how you go about it. Remember to lay a solid ground work but don’t let SEO take control of your site.

About The Author: Matthew Hooper helps individuals, small businesses and organizations build an internet presence. Don’t forget to get his free report on building an internet presence. You can also check out his WordPress Course full of step-by-step videos so that you can learn WordPress in a single weekend.

Want to be our next guest author? Click here for details…