5 Ways to Boost Brand Awareness – The Concept of the Purple Cow
Is your business a normal cow or is your business a purple cow?
Seth Godin’s concept of the purple cow came from his observation of cows. After looking at them for a while they all look the same, common and ordinary. But a purple cow would be would stand out and draw attention. Read more
Seth Godin On Social Networking For Business – Is It Useless?
Is social networking valuable for business? Seth Godin, widely considered an expert in all things marketing, says it may well be useless.
Seth’s Take on Social Networking
Networking for networking sake is worthless, according to Seth who answered the question in a recent Open Forum Q&A.
Having hundreds of Facebook friends, or thousands of followers on Twitter may not be as valuable as having a handful of deep relationships you can count on, people who will be there when you make the big ask.
Seth points out that networking is always important when it’s real, and a useless distraction when it’s fake. The internet has allowed an enormous amount of fake networking to take place.
We are becoming too focused on breadth and not depth of relationships. We count who likes us today, and who doesn’t, and are consumed with the metrics (friends, followers, connections) and not the true nature of those connections.
What Matters are Where the Real Relationships Are
Seth says we should be asking ourselves “Are their people out there I’d go out of my way for, and would they go out of their way for me?” That’s what you should be tracking.
And how do you get there? By going out of your way for them, and earning the privilege of one day having that connection be worthwhile.
Running Time: 2min
Your Turn
I’d like to hear what you think of social networking for business? Agree or disagree with Seth in the comments below.
photo credit: bpedro
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Seth Godin on Social Networking and how to do it Right
A couple days ago I posted some thoughts/questions that I was working through when it comes to networking and the effect the breadth of our conversations has on the depth.
I asked “Is the breadth of our conversations diluting the depth?” And we’ve had some very good responses, which I thank you all for taking the time to do.
Today I stumbled across a video in which Seth Godin was asked almost that same question.
Who is Seth Godin?
For those of you unfamiliar with Seth he describes himself as “a best selling author
Seth is widely considered an expert in all things marketing, so his opinion on networking and social networking in particular was one I was interested to hear.
How to do Social Networking Right
What is Seth’s opinion on creating large social networks? Does he think social networking is important for business? Take a look at this one minute video and find out:
What do you think? Agree or disagree with Seth in the comments below.
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