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Posts tagged ‘SMART Goals’

18
Mar
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Staying On Track With Your Small Business Goals

StrongBy thinking big, you will give yourself the ultimate carrot to keep you moving towards you goals. Think big, dream big and go big. Your business goals should inspire you, stir your soul, even bring tears to your eyes when you think about it. What, exactly, do you want to accomplish? Read moreRead more

31
Dec

SMART Goals – Time Sensitive

This is part five in our five part series looking at setting SMART goals. If you’ve missed part one , two, three, or four, you may want to take a moment to read through them.

The final step in the SMART goal process seems easy enough on the surface, but it should not be dismissed as such. 

Deciding upon a time frame for each one of your SMART goals is not something to take lightly, and not all your goals will have the same time frames.  

Depending on how aggressive or passive you are in setting the time parameters for each goal could be the defining factor in whether you achieve your goal, and how much impact it has on you, your company, or organization.

SMART Goals: Specific, Measurable, Attainable, Realistic & Time Sensitive

Today’s Focus: Time Sensitive

The “T” in the SMART goal process is described as many things. Timely, time sensitive, time dependent, or time frame. What you’re asking yourself is “By when do I need to meet my objective to consider my goal achieved?”

Why Set A Time Frame?

Without a specific time frame by which to complete your goal it becomes much too easy to “get to it tomorrow”. If you don’t know exactly when something will need to get done, your goals will lack a sense of urgency, and I don’t think I need to tell you how that will end. Without a deadline procrastination is liable to rear it’s ugly head and keep you from achieving success.

How to Set a Time Frame

Some goals come prepackaged with natural time frames. Growing your sales, for example, lends itself well for a yearly time frame. Other goals are a little less straightforward.

 Take for example a goal of attending 5 networking events in 2009.  While you could put a yearly time frame on this, it still could lead to procrastination.

Goals such as this one work better if you give yourself deadlines to shoot for throughout the year. So your networking goal could have a time frame such as:

I will have attended 

  • 1 networking event by Feb 28
  • 2 by April 31
  • 3 by July 31
  • 4 by Oct 31
  • 5 by Dec 31

Tip: Break up your larger goals and give yourself deadlines throughout the year so that you know you are on the right track and making progress. 

Be Realistic

Setting a timeline for completion of your goal also needs to be realistic given the nature of your goal and your personal circumstances. 

Remember: Even the best and most attainable goals can be undermined by an unrealistic time frame!

You’ll want to set a time frame that keeps you moving down the path to successfully completing the goal, while giving you adequate time to achieve it . This is a balancing act much like making sure your goals are realistic and attainable. You’ll want to push yourself with an aggressive timeline, but not so much that you sabotage any chance you have of successfully completing the goal. 

Tips for Success

  • Look for the natural time frames associated with your goals and use them first

 

  • Break down larger goals into smaller time frames to ensure you keep yourself moving towards completing your overall goal

 

  • Be realistic about what you can and can’t accomplish in a given time frame

 

  • Don’t be afraid to renegotiate a time frame for completion if you find that you were unrealistic in setting your deadline – BUT do not do this at the expense of your overall goal!

Summary

Hopefully you’ve found this refresher course helpful in your goal setting process. Remember your goals aren’t SMART unless they are: Specific, Measurable, Attainable, Realistic, and Time Sensitive.

By using the SMART process you will be setting goals that are clear, concise, and well thought out.  Above all, I think you will find that by using SMART goals your follow through and completion rate will increase and what you once thought of as a dream you’ll find yourself achieving.

Here’s to a happy, healthy and successful 2009! 

Photo Credit:  mag3737
30
Dec

SMART Goals – Attainable and Realistic

This is part three and four in our five part series looking at setting SMART goals. If you’ve missed part one , or  two, you may want to take a moment to read through them.

If you’ve been following along thus far in the process you should now have goals that are specific and detailed as well as ones that you can quantify and measure so you know if you’re making progress or not. Now it’s time to take a look at your goal and ask yourself “Is this really attainable?”

SMART Goals: Specific, Measurable, Attainable, Realistic & Time Sensitive

Today’s Focus: Attainable and Realistic

These two go hand in hand when using the SMART formula for goal setting.

What you’re asking yourself is “Are my goals stretching me enough, while being realistic in what I can accomplish?”.  This is the hardest step in the goal setting process.

Set your goal too high (unrealistic) and you will be kicking yourself on a daily basis for being a failure. Set a goal that is too low and you may reach it, but at what opportunity cost? You’ll be constantly wondering if you could have done more.

Assessing Yourself is Difficult

What makes this step even more difficult is that it takes looking objectively and honestly at your own skill set and abilities.

You may want to grow your sales by 50% this year, but are you lacking the necessary skills to grow at such a high rate? Only you can answer that question.

Piggy Back Your Goals

I have found that when it comes time to look inward and decide if I have set a goal that is attainable and realistic given my situation, I usually find a couple more goals.  So I may say I want to grow sales by 50%, but I know that just isn’t realistic for me at this time because I need more direct sales training…BINGO, another goal that I CAN accomplish…Attending XX classes on sales training in the coming year.

Can you see how this process of “piggy backing” your goals on top of each other can work to your long term benefit? Go ahead and make goals dependent on each other. If you believe that growing 50% is what you really want to do, and you can if you get more sales training, maybe write a SMART goal like the following:

I will grow my sales by 50% in 2009, if I complete 5 sales training classes in the same time frame

You’re basically saying if you can accomplish one goal, you believe you can accomplish the other. This is a good way to keep your current limitations from hampering your long term goals.

Questions to Ask Yourself

Attainable

Are you setting a goal that is enough of a stretch to actually act as a goal?  It needs to be far enough out of your comfort zone to push you, but not so far that it becomes a discouragement.

Realistic

Given your knowledge, skills, and abilities have you set a goal that is realistic?  If it isn’t realistic, can you set another goal to get the additional skills/resources/training so that it becomes realistic?

Tips for Success

  • Try to find a balance between pushing yourself and overestimating what you are able to do

 

  • If you find your goal to be unrealistic, ask yourself why and then see if you can fashion a SMART goal around the issue that is holding you back

 

  • The more accurately you assess your own skills and abilities the more chance you will have of setting a goal that is both attainable and realistic given your circumstances.

 

  • Personal Preference: Lean towards pushing yourself a little farther than you think possible as opposed to underestimating what you can do. Why? I would much rather make it 95% of the way to a big stretch goal, than 100% of the way to a goal 25% under what I could have done.

Up Next: Time Sensitive

Photo Credit:  Markus_76
30
Dec

Are Your SMART Goals Measurable?

This is part two in our five part series looking at setting SMART goals. If you’ve missed part one, you may want to take a moment to read through it.

Once you’ve built a strong base for your SMART goals, by being specific about what it is you want to accomplish, the next step is to set up the goal in such a way that it is measurable.

SMART Goals: Specific, Measurable, Attainable, Realistic & Time Sensitive

Today’s Focus: Measurable

For you to have any chance at meeting and exceeding your goals in 2009, they have to be measurable.  Think about what it is you want to accomplish with each goal you set, and then come up with a quantifiable metric that will tell you if you have met or exceeded the goal. Let’s look at some good and bad examples of measurable goals so you can get a sense of what this looks like.

Examples

Bad Examples:

  • I want to grow sales
  • I want happy customers
  • I want to network more

Good Examples:

  • I want to grow sales by 25% year over year
  • I want to increase my customer satisfaction score by 5 points
  • I want to attend 5 networking events in 2009

Your focus here is to establish criteria so you can easily tell if you have, or have not, met your goal. The criteria should be concrete and quantifiable, as well as clear cut so you know how far you need to go in order to meet your goal. Again, non-committal language has no place here. If you want “more” of something, you need to directly answer the question “How much more?”.

If you are able to measure your progress towards a goal you are more likely to stay on track.

Tips for Success

  • When you are done setting your goal, you should be able to answer questions like “How much?”, “How often?”, or “How many?”. If you cannot answer such quantifying questions after you’ve set your goal, you need to rework it until you can.
  • Keep track of your progress at regular intervals
  • Think first about what you want to achieve, then ask yourself what metric lets you know you have achieved it.

Up Next: Attaussiegallainable

Photo Credit: aussiegall 

29
Dec

SMART Goals – Specific

If you are like me, the end of the year means time to reflect on the prior year and plan for the upcoming one. Goal setting should be a big piece of that planning process.

We recommend using SMART as a primary tool when  goal setting, and hope this five part refresher series on SMART goals will be of value to you and your organization as you begin to outline what you want to accomplish in 2009.

SMART Goals: Specific, Measurable, Attainable, Realistic & Time Sensitive

 
Today’s Focus: Specific

To be most effective you need to ensure your goals are very specific. The more specific you are in defining your goal, the better chance you will have in getting it done. At the very least your goal should define the following:

  • What are you going to do exactly
  • When are you going to do it
  • How will it get done

In other words, what is it exactly that you want to accomplish and what are the details.

Examples

Bad Example: “I’m going to get more sales in 2009”

This is a goal, but not a very specific one to say the least. It leaves a lot of room for interpretation, and does not set the framework for what I want to accomplish.

Good Example: “I’m going to get 25% more sales in 2009 by making 5 more sales calls per day on average.”

Much better. It tells me exactly what I am going to do, when I am going to do it, and how.

See the difference? The good example clearly states what it is I intend to do in order to make more sales. It also helps ensure that I am making progress towards my goal (did I or did I not make the additional calls?)

Tips for Success

  • Avoid “non committal” type language (ex. I’m going to grow my business”)
  • Keep in mind you are answering the questions what are you going to do exactly, when are you going to do it, and how will it get done?
  • The goal is clear and concise. Anyone should be able to read your goal and understand what you want to accomplish

Summary

You can see the “S” in the SMART goal process is pretty important. Think of it as the foundation by which the rest of your goal setting process will be built upon.

Take the necessary time to think through what you want to accomplish. It cannot be over emphasized that the more specific you are the more chance you will have in achieving your goal.

Up Next: Measurable

photo credit: procsilas
15
Sep

SMART Goals Update

Last week I wrote about the importance of having SMART goals, and used this blog as an example of how a SMART Goal could be set.

 

Here was my goal:

I will post at least once a day this week, and increase my RSS feeds 10% by Sunday September 14, 2008. This will be accomplished by doing nightly research for post topics, writing at least 1 hour each day, and promoting the blog on blog community sites such as MyBlogLog.com. Also I will be adding a RSS sign up button to the bottom of each post I make encouraging people to sign up. This will help drive traffic to my site and make sponsorships I am offering more valuable, and get more visibility into my consulting services.

  • Specific: I am spelling out what I want to achieve, when I want to achieve it, and why.
  • Measureable: There are clear metrics. One post per day, and 10% increase in RSS Readers
  • Attainable: Writing one post a day is certainly attainable. However I do have a busy weekend planned, so I will need to make sure I have content for Sat/Sun. The 10% gain in RSS is a stretch, but I believe it’s attainable.
  • Realistic: I have set as a goal is out of my skill set or so over the top I have no chance at success
  • Timely or Time Sensitive: I have a deadline of September 13, 2008

Outcome:

Unfortunately I have to say that I failed this goal.  I was unable to get a post together for Saturday and Sunday of this week due to other commitments.  I knew I had a busy week, and the stretch goal was to post every day including the weekend.  I was hoping I could write some content to have queued up for the weekend, and when that didn’t happen I knew I was in trouble! 

Funny enough though I was able to increase my RSS readership by nearly 15% which exceeded my goal on that objective. 

Next Steps:

I am going to set the same goal for myself in this coming week.  I believe I can hit all the metrics, and meet my SMART goals.  One nice thing about having goals is that you are usually better off for trying to meet them and failing than never setting a goal at all. This is evidenced with this blog increasing RSS readership 15% even though I didn’t meet my posting goal…without a goal I am not sure I would have seen that increase. 

I’ll keep you posted!

 

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