Online Marketing for Small Businesses – a Social Media Primer
Small businesses that use online marketing have a number of tools at their disposal, including blogs, search engine optimization, review websites and other inbound marketing techniques. However, what may end up being the Internet’s most important contribution to advertising and brand awareness is social media networking platforms. Sites such as Facebook, Twitter, LinkedIn and even Yelp! are wonderful devices that make reaching out to customers simple and, most importantly, cheap.
Unfortunately, not every small business owner is internet-savvy enough to instantly capture a broad and deep customer base. This can make engaging with users on these services intimidating. With a little bit of practice and some clear guidelines, such efforts can actually be quite successful. Here are some of the most important lessons for using these social platforms to garner leads and additional business.
Establish a Policy
No two companies use social media in exactly the same way. For instance, some may choose to simply make Facebook posts and tweets messaging tools that inform customers about the latest promotions and discounts that an organization is running. Others may choose to use these services to actually contact customers and offer them deals and savings. Either way, be sure to set up some guidelines that will keep an organization’s tone consistent throughout a campaign.
Designate Users
In keeping with a consistent feel, it is a good idea to establish which employees will actually generate content for a social media website. The importance of these services is making it so that some organizations choose to hire full-time networkers to maintain their various profiles. However, this may not be necessary, depending on a business’ intent. Either way, choose an employee who is somewhat tech-savvy, grammatically sound and can maintain a level of professionalism that won’t sully a company’s good name.
Coordinate With Other Efforts
The odds are good that a business using social networking websites will have at least some other efforts ongoing in the online world. If this is the case, coordinate social media messages and profiles with them. Blogs and Facebook posts can link to one another, while promotions being held should be advertised as much as possible on these platforms. Even something as simple as the images and fonts used in traditional advertising should match those used on Twitter feeds and blogs.
About the Author: Guest Post by Myron Corp. Located in Maywood, New Jersey, Myron is a global provider of imprinted promotional products and works closely with businesses to integrate these products into their marketing mix. Myron manufactures quality items such as promotional calendars, personalized pens and other giveaways and corporate customized gifts designed to build brand awareness and customer loyalty.
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LinkedIn Publicity: How Online Press Release Distribution Can Help You with Your LinkedIn Marketing Efforts
Online press release distribution has not lost its power to create buzz and brand awareness. In fact, in speaking with many business professionals who have used our distribution partner’s press release services, we’ve been told:
- Their press releases were picked up by 40+ online sites and media news stations.
- Their press release placement brought additional credibility to the launch of their new books, products and services.
- They started to dominate the search engines – and “own” their keywords as search engines love optimized press releases
- They doubled and tripled their website traffic
- Multiple reporters and media professionals contacted them for additional interviews and media opportunities that give them more exposure.
- Their website now ranks higher on Google – because online press release distribution is a powerful link building too.
Here’s an additional benefit of online press release distribution that no one else is talking about…Online press release distribution will help you with your overall LinkedIn marketing efforts.
6 Ways Online Press Release Distribution Can Help You With Your LinkedIn Marketing Efforts
1) The press release generated publicity can provide you with instant credibility with your LinkedIn profile visitors.
For example my client Sara LaForest’s headline reads like this: “Top Management Consultant Featured in Business Week, Fast Company & WomenEntrepreneur.com – Connect and Find Out Why”. This shows readers immediately why they should trust her and why they should trust what she has to say.
Here are some of the other ways you can highlight your publicity on your LinkedIn profile:
- Create a quoted media positions
- Showcase your media mentions within your summary
- Add the publications section to your LinkedIn profile
- Create a media kit on your LinkedIn profile using Box.net
2) Showcasing your press release generated publicity will prove to journalists that you are media worthy.
On LinkedIn you should be looking to connect with journalists, editors, online radio show hosts and other media professionals. Now for those media professionals to accept your invitation, you have to prove you are credible and newsworthy. When your press release is published by a top publication, you have completed half the battle because you have given yourself expert status. Now, you just have to build a relationship with the media professionals you connect with and show them that your information is relevant to their audience.
3) Use press releases to promote your LinkedIn group and community.
We recently created and distributed a press release that promoted Skip Weisman’s Workplace Communication Strategies group – and it was published on CNBC.com. This helped him:
- Increase his LinkedIn group membership by making more people aware of his group.
- Give him a reason to re-announce his group again to his email list as well as any LinkedIn connection that were not already members of his group. Any time you have a success, you should be letting your connections know.
- Give new connections a reason to join his LinkedIn group when we sent out group invites.
4) Your press release placements can position you as a thought leader in your LinkedIn group – and those other groups you belong to.
I like to create discussions around a topic and link the discussion to a press release or article I’ve written that gives more information on the topic and is featured on a top website. This automatically gives me a third party endorsement which offers more credibility than if the information was just placed on my own website or blog.
5) Use your press release placement as a springboard for discussions.
For example, I distributed a press release titled “More Journalist on LinkedIn Than Any Other Social Network, Study Shows”. I then created this discussion within LinkedIn group: “How are you using LinkedIn to get you more publicity?
In the LinkedIn discussion summary I put “In the press release below, I reveal that 82% of journalist are on LinkedIn and that is more than any other social network. So now I am asking you, how are using LinkedIn to build and maintain relationships with media professionals to get you more publicity?”
I then linked the discussion to my press release on Yahoo News.
This helped me:
- Get more exposure for my press release
- Create a discussion among publicity professionals as they provided their insights. I then responded to their feedback with other ideas and explained to them how I can help them with their LinkedIn publicity efforts
- Start a discussion among small business owners and other business professionals who wanted to learn how to get more publicity by using LinkedIn
6) Getting published or featured all over the Web on top websites and blogs will give you access to more people who will want to connect with you on LinkedIn.
You will have people coming to you seeking your advice. They will see your press release and then look you up on LinkedIn wanting to connect with you. For example, as I was writing this article, I received an invitation to connect that said, “Hi Kristina, I just read your tips in Canadian Advisor’s Edge Magazine – I’d like to connect with you and learn more.”
Your Next Steps
Now that I have shown you how online press release distribution can help you with your LinkedIn marketing efforts, it’s time you take action and start writing your press releases. If you need help, check our my Instant Press Release Templates at http://www.40InstantPressReleaseTemplates.com
About the Author: LinkedIn marketing expert Kristina Jaramillo helps small businesses and organizations get more publicity, prospects and profits using effective LinkedIn. Now, at http://www.HowtoGetMorePublicitywithLinkedIn.com, you can gain full access to her FREE 14-Day LinkedIn Publicity E-course that shows you how to create an expert LinkedIn profile the media will love, how to build relationships with the media plus sneaky ways to get more PR using LinkedIn.
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Don’t Have a Facebook Business Page? 5 Reasons to Suck It Up & Create One Today!
If kids, soon-to-be-adults and millions of not-so-young adults are your future audience, then you need to have a Facebook Business Page as you need to be where your audience is. And, today, our children, teens, young adults and even older adults like my former room mates and my ex (who deny they are addicted to Facebook) can be found updating their profile, commenting and changing their status updates regularly.
The New York Times even wrote an article recently that showed kids are finding crafty ways to get around the increasing number of Facebook bans their schools are implementing. One eighth grader, who preferred not to be named, said he coached a school administrator on avoiding the ban last year. “She hated not being able to get on Facebook at work and asked for my help one day in the office,” the boy explained, more than a little sympathetic to her plight. “What could I do?”
It came as no surprise to me, and it’s speaking volumes of the need for small businesses, as much as they want to continue down that stream of FB Denial, to get on board and create a Facebook business page. It is time for them to put themselves in front of this next generation of Facebook addicts.
Need more proof?
5 Reasons Why You Must Setup a Facebook Fan Page Fast!
1) Kids, soon adults, and millions of young and not-so-young adults are your future audience and they are all there, “friending” Justin Bieber under their covers (like my daughter last night) when they should be asleep.
2) With over 600 million users and almost 50% of them on Facebook daily…. stop…. think about it….., AND over 40% of existing businesses already up and running on it, you want your business to be where your customers and potential customers are going, right? If you knew that your customers were passing by one of the huge billboards in Times Square every day and those billboards didn’t cost millions per month to be advertising there, you would want to be up there…wouldn’t you?
3) Your Facebook business page is like the huge billboard in Times Square except for the fact that it’s free. Your customers are there, their friends are there. And you can say a heck of a lot more on a FB page than you can on a billboard.
4) The search engines love a Facebook Business Page. Because a business page is a public URL and not a private one, your site will have a much easier time making it to the top of a Google search than your website. That’s unless you’ve invested a lot of $ into SEO (not that there’s anything wrong with that).
5) As mentioned earlier, your competition already has a Facebook business page, and not because they want to share about their favorite rice and beans recipe. The “like” button has become the new “link.” Many online marketers, myself included now believe that the Facebook “like” button is becoming just as significant as backlinks to a website. In other words, the more “likes” your page has, the greater the chance of it ranking high in the search engines for your specific field and keywords. So think of it as a link and encourage your customers to press it. Every time you update something on your page these customers will now see it as they have been “linked” to it.
There are so many good reasons to create one of these Facebook business pages I could blather on and on about them forever. For now, think about the math. The average Facebook page has 140 friends. When you post to Facebook, your “friends” and all their “friends” will view your post. Can you spell V-I-R-A-L? As insane as it might sound, there’s a reason why Shop Rite wants you to “like” them on Facebook.
About the Author: Suzen Pettit specializes in designing, building, marketing and maintaining optimized websites and social media profiles for busy small business owners. By using her strategic internet marketing techniques you will ensure your business is being found and that clients are seeing what YOU want them to see on the internet about you. For even more free tips, tools, strategies and resources, read her free articles at: http://www.omaginarium.com/blog/
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Protecting A SMBs Brand With Social Media Monitoring
The Internet is a tool used by many people for different reasons. Social media has become a huge part of Internet usage. People are able to express thoughts and opinions and communicate with other individuals.
What is Online Reputation Management?
With the growing number of people using social media, Online Reputation Management software has been created. Online Reputation Management is a part of the Public Relations field that helps businesses enhance their online image. The Internet is a dumping ground of information, thoughts, and opinions, which is why small businesses should utilize this software. Social media is a way for individuals to gain information, share information, and express opinions about anything.
Some popular social media technologies are Facebook, Twitter, and blogs. Each one of these has the power to make or break a company, product, or celebrity. Facebook incorporates “Fan Pages” for businesses and products to allow for discussion and opinions to be expressed.
The Impact of Social Media on Brand
The numbers of individuals who use social media technologies is constantly growing. Companies need to understand this fact and understand that it can directly impact their business and public image. With online reputation management software, a small business will be able to monitor all consumer talk about their business and respond to the situation in a timely manner. This will altogether increase customer satisfaction (which is very important!).
Another way in which a business’s reputation can be at stake is because of product and business review options on the Internet. Many people rely on the Internet to provide feedback on certain products and even company ethics.
Reviews allow consumers to express personal opinions, which may not be censored. A small business should use this software not only to monitor consumer reviews, but to learn more about competitor’s products.
Online reputation management software can also assist in unexpected ways. The software will help with marketing research.
A small business will learn marketing trends and how they should position their product or service in the community. Information about the industry as a whole will also help a business thrive.
Altogether, online reputation management software is the smart, efficient way to monitor your small business on the Internet.
About the Author: Stefan is an social media specialist with Reputation Observer a reputation management platform based in the US, Germany and France.
Photo Credit: karola riegler photography
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Google’s Social Media For Business Draws Ever Closer But What Will it Look Like?
Facebook has been an important part of many business’ SEO and client outreach for a couple of years now.
Anyone ‘on the inside’ knows that there’s an industry expectation that your business has a Facebook profile, indeed, many TV advertising and marketing campaigns use “visit us on Facebook” rather than using their own website as the platform is ubiquitous, user friendly and the API divulges a great deal of information about the consumer which wouldn’t necessarily be available if they went directly to the web1 address. Read more
10 Online Security Tips for Small Business
Many of us think because we have the latest version of anti-virus and anti-malware software running on our computer, our business is safe. This is definitely not the case.
There are many other situations you could be compromising your information and that of your customers. Your website, the basis of your online marketing and income, could come under attack.
It is prudent to look at all areas of your activities and have all of them covered. This article outlines all those areas to keep you secure.
10 Online Security Tips for Small Business
- Anti-virus. Yes, this is an absolute must. Your other option is to get an Apple Mac. Having said that, as Apple computers become more popular, there are more chances that problems will develop in the future. Your anti-virus software must contain anti-malware components.
- Firewall. Your operating system should already have this as a part of your network connection. This should always be turned on. There are addition software packages that are small and light, that can do a lot more. Software that allows to monitor incoming connections with more detail is a great idea as an addition to your firewall.
- Chat Client. While many people care about their internet communication, they often forget how insecure the standard chatting clients are. Products like Yahoo’s messenger and MSN messenger are broadcasting your chats for the world to see. Look for a chat client like Adium, that allows you to encrypt your messages. Skype is also pretty good for this.
- Hard Disk. Storing your information is very important. If your laptop gets stolen or lost, you could be in real trouble. Again Apple comes up trumps here. File Vault will encrypt your whole hard drive. Make sure you have something like this with whatever system you are using.
- Back Up. There are those who have lost data, and those who will. Make sure you are backing up at least 1 time a day. There are very good systems available. Again, Apple’s Time Machine, is an excellent example. It is not just a copy of your files, it is a complete snapshot of your system. Get this type of backup for what ever system you have.
- Online Storage and File Transfer. Online backup and storage is one of the best ways to protect your information. If you want to go the whole way, you can keep your laptop or computer just about empty — a great solution for business. Make sure the client you are using is secure. This goes without saying with any file transfer… no, those normal networks will not do the job.
- Payments. There are a number of systems that allow you to make and receive payments without sharing information of your customers. This is the best way for you. It might cost you a little bit in charges, but at least you will not have to worry about having anyone’s credit card details lying around. You are responsible for them too.
- Email. This is another area many of us forget about. Having the right software to encrypt your emails is extremely important. Encryption means that others will need a key to access the information, otherwise it will be useless.
- Website Firewall. Yes! Websites should have a Firewall too. Make sure your website design and setup incorporates this. This is your best defense against hackers harassing your site. This is extremely important if you are in the business of e-commerce.
- Online Physical Monitoring. Yes, set up cameras and watch them live online, where ever you are. You never can be too careful.
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Is Google+ Like a Post-Apocalyptic Facebook?
It was all the buzz in June and July this year but the disappointment of early adopters means that Google+ is like a post-apocalyptic Facebook, technologically advanced but with none but a few jaded survivors populating the streets.
I’ve been an early adopter on a few trends, I registered for Twitter early enough to get me own name but then didn’t even look at it again for about 2 years while it matured, the same with LinkedIn and I signed up for Facebook when you actually had to know the person you were friending up. Such a difference from MySpace. Do you even remember MySpace? But I digress. The problem is, with being an early registrant, that no-one really knows how a platform works so those who aren’t really engaged go back to their familiar utilities while the die-hard fans make it a useable place to be. Finally those who had lost interest realise that all their friends are talking about it again and they take another look and realize things have really improved.
At the time of writing Google+ are asking business not to get involved on the platform while users get to know how the environment works and iron out any wrinkles that still exist. But that doesn’t mean that if you have a business you shouldn’t be getting to know your way around, investigating the facilities and strategising your activities when Google+ for business finally goes live.
Does Your Business Need Google+ Like It Needed Facebook?
In the same way that it became a truism that you business needed Facebook if it was to have any chance to survive on the internet, being on as many platforms as possible is equally as important. And when you bear in mind that anything you produce which you release publically (rather than targeted to specific Circles) will be crawled by Google’s spiders plus a plethora of other benefits you should be able to see why allowing yourself to fall behind the curve is a poor option.
In the old days of three months ago Facebook was the industry killer when it came to social media. Zuckerberg could make up any rules he liked regarding our privacy and we’d just go along with it because we had no option. We’d put our business on Facebook so that we could look into our likers’ and friends’ API and use it as part of our client relationship management strategies, it was an industry expectation and if you didn’t have a Facebook page people would think there was something wrong. Zuckerberg seems to have changed his ideas about whether users actually need privacy and want the same comments to be visible to all your friends rather rapidly and purely coincidentally as soon as Google+ introduced Circles.
Set up a Google+ profile and follow everyone who’s in your sector, build relationships in the same way it was recommended you did in Facebook but with circles you’re able to keep competitors separate from suppliers, stakeholders from staff (if you think that’s appropriate). In much the same way Twitter users generally follow back so will Google+ users. Add them to your Circles and every time they Google something, if you’ve written about it, your articles will appear in their first page. That’s some good looking SEO for nothing but an on-topic blog or two.
Keep On Doing Everything You Always Did, Just Add Another Platform
In the same way that everyone was encouraged to Tweet about their blog and any new developments in their industry Google+ allows you to reach your followers in exactly the same way only you can provide a couple of paragraphs of précis and a small picture. The comments you and your friends and followers add stay associated with the original post or commenter and conversations can be ‘muted’ if you no longer want updates on that topic but you can still hear from the same people making comments on other threads.
As well as these relatively ordinary facilities you can also start hangouts with followers and their followers even if you’re not connected directly. These can take the form of either instant messages or video conference. At the moment you’re limited to ten participants at a time, but any more than that would be an impossibility to organise and control. If you want to visualise ideas that you are talking about there are whiteboards which everyone can contribute to and then save, these developments make virtual team management and integration more than just a realistic possibility, they actually make it fun! And given that Google+ integrates seamlessly with Gmail, Calendar and Documents even if you don’t use it for client relationships, internally it’s a free resource that is provided by other organisations at a premium.
Seeing Off Panda
But getting back to SEO and SEM, post Panda Farmer Google’s SERPS have been based on quality and, increasingly, social, be that bookmarking, Tweets, Facebook likes and Google +1s et cetera. Reposting your blogs on Google+ means that you can increase your outreach and get double the number of +1 (on your homepage and Google+ profile) so that as well as being searchable your social is optimised as well. Talking of +1, if you don’t already have the button, add it now. Forbes published an article saying that if you didn’t you could forget about being indexed on Google. They had to pull it again sharpish but the suspicion persists. Plus, they wouldn’t have introduced it if it wasn’t going to affect search, would they?
Some people wonder if Google+ is here to stay. Look at the fuss they had with other tools such as Buzz and Wave. They were technologies which solved nothing and in the case of examples such as Buzz were intrusive and unwelcome. Google+ offers so much more. With increased, more intelligent security and privacy it’s hard to make the comparison. And if those early adopters who couldn’t see the benefits and kept to Facebook are right to stay away, is that such a bad thing? There’s a place for them and if they like it, fine. Google+ may become the ‘Facebook for Business’ that LinkedIn seemed interested in becoming for a moment. The thing is that Google can afford to do it bigger, better and direct into SERPs.
About the Author: @DanCash is a features writer living on the south coast of England. He’s taking his laptop over to a friend’s later to show them the advantages of using Google+ in SEO so they can replicate the method on their barebones PC.
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Is Your Social Media Beyond Repair?
No one likes to admit they broke things. In fact, many people will run for cover so that they do not get blamed for such actions.
When it comes to your company’s social media efforts, are you putting the right amount of time and energy into them or is it done with just a passing interest?
As more small businesses identify and understand just how beneficial social media can be to their company’s success, it is incumbent upon them to know when and be able to fix a social media program when it is broken.
Social Media Gaffes
For companies who are having issues with their social media campaigns, what are the right fixes?
Do they take the time to correct them? Do they put the problem on the backburner to deal with another day? Lastly, do they just throw their arms up in the air and abandon social networking altogether?
If your small business has seen its social media planning come up short of what your intended goals were in the first place, there are options available to right the ship.
Start by taking a look at the following:
- Frequency of social networking – In the event your company has set up a social media campaign, how often are you tending to it? If the answer is not that often, you’ve got a problem. If you’re going to take the time to set up Facebook and Twitter pages to name two, you’d better plan on actively working them. What’s the sense in the first place of having such venues if you’re attendance on them will be limited to begin with?
- Being too rigid in who can use the sites – While marketing/PR departments typically oversee a company’s Twitter or Facebook venue, that doesn’t mean others cannot utilize it. Yes, you should have some rules for engagement in place, but that does not mean contributions from other employees should be excluded. While it is fine to review any tweets, shares, etc. that go out, don’t discourage employees from participating.
- Not engaging customers – In the event you’re allowing and receiving comments to your social media pages, by all means respond to them. Nothing will discourage return customers more than if you allow them the opportunity to comment, yet you turn a deaf ear to those comments.
- Throwing in the towel – It happens all too often. A small business begins a social media campaign, doesn’t get the results it wants and abandons it. So, what exactly have they accomplished? To put it bluntly, nothing. By all means, stay upbeat and try different approaches if things are not working out. The worst possible scenario is to give up on the project, therefore eliminating a great way to be seen and heard. Like just about everything else in life, results do not come overnight. Have a long-term social media strategy and be prepared to stick it out. Developing solid relationships with both current and potential customers takes time, so don’t get discouraged if things are not clicking right away.
The best advice possible for a successful social media campaign is to be in it for the long haul, knowing that some things will work and others won’t.
One thing that will definitely work in your company’s favor is planning on being social for a long time to come.
About the Author: Dave Thomas is an expert writer on items like purchasing decisions for small business owners and entrepreneurs at Resource Nation.
Photo Credit: e-magic
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Don’t Promote on Social Media Unless You Know These 5 Common Mistakes
Social media has become an important aspect of online business marketing, but there is still a lot of confusion regarding how to get the right kind of attention using social media channels.
In order to create the right kind of social media personality for your company, and build credibility as you do it, avoid the following missteps:
1. Crossing the Line from Professional to Personal
You indeed want to represent your company as personable and approachable in order to reach your customers. However, often that line from professional to personal is crossed, and information that is way too personal is shared. For example, it is completely appropriate to tweet, “Sorry for my slow response; I just got back from vacation.” However, you cross the line when you tweet, “I couldn’t get back to you last week because I was partying it up in Cancun!”
2. Over the Top Self-Promotion
Your customers expect a certain degree of self-promotion. However, if your posts never vary from the self-promotional variety, your followers will get tired of them.
Discern what kind of content your followers are most interested in—what drew them to you in the first place? Then, be sure to post useful links and information that will keep them coming back; when you do post promotional information, your customers will be more likely to respond.
3. Not Interacting With Your Followers
If you don’t reply when fans post comments on your Facebook page, if you don’t ask questions and respond when they answer, then you are missing out on a huge marketing opportunity. Think of your social media sites as additional opportunities for customer service, and be sure that you are engaging your followers with questions and discussions.
4. Responding Only to Positive Comments
When you get negative comments via social media channels, it is perhaps even more important to respond to them than to the positive comments. Ignoring the negative comment is like telling the customer that you do not care. As mentioned above, responding to tweets or posts is an opportunity for great customer service.
5. Jumping in Without a Plan
Mistakes made on the internet are likely out there forever. Often, companies wanting to get on board with social media make the decision to do so, then just jump in tweeting and posting without any kind of marketing plan. Considering the permanent nature of online marketing, having a well thought-out plan is the best way to make the most out of social media.
Conclusion
A good social media campaign can contribute greatly to the success of your business. Keep these guidelines in mind as you create social media accounts that positively represent your company.
About the Author: Kaushal Gandhi is Director at Aaris Internet Solutions Pvt. Ltd. Aaris is SEO company in India. Kaushal has conceptualized SEO Traingulation Method to get desired ranking. In addition, he is also a passionate blogger and writes on diverse topics such as Search Engine Optimization, PPC Management and Social Media.
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Is Google+ a Facebook Killer?
Google+ are currently asking business to withhold from signing up to the new service until it is fully rolled out with all the bugs beta’d out of the application. Which makes sense as over the past five years social media has taken off as the key means to develop relationships with users, clients and business partners, it’s far easier to follow some-one or invite them as a friend than it is to develop a relationship over the phone or via email.
Google Dominance
A quick search of search engine market share reveals that Google commands 83.62% of the global use of internet search facilities, next most popular is Yahoo, Microsoft’s Bing comes in fourth with 3.5% of internet users choosing it above all the others.
While Google offers free search which can be tweaked to suit your preferences, free email which doesn’t have adverts in the body and is easy to navigate without doing unexpected actions if you click too many boxes when you finally get around to cleaning out your inbox (Yes Hotmail, I’m looking at you!) with the introduction of Google+ they’ve essentially guaranteed their ownership of the web (top layer at least, the invisible web is another story).
Many Issues with Facebook
Social media is a fundamental part of many people’s lives now but many people have a trust issue with Facebook, when it started it seemed that it was only going to let you network with people you really did know in the Real World but as the opportunities for business and marketing were realised each user became a potential target for marketing so change after change was introduced. Now many users find that things happen to their account and they have to opt out rather than opt in. They don’t always appreciate that kind of meddling.
But Facebook is a free service and they have to make their money somewhere so we can’t complain… But now we have a serious option. MySpace was once Facebook’s only relevant competition yet it’s been sold for a fraction of its purchase price from a few years ago and last week saw a search for MySpace directing immediately back to Google’s home page. Today things seem back to normal but you can probably remember the media frenzy when Facebook dropped out for a few hours some time ago. When it happens to MySpace: not a peep.
What Does This Mean for You?
But what does all that mean to consumers and users?Essentially, once business is able to register on Google+ Facebook could go the same way as MySpace. I’m already going through the long and drawn out process of migrating my data from Facebook to Google+, I like Chrome as a browser, I have been a big fan of Gmail since I started beta-ing that too so why wouldn’t I? And many other people will too, even if they don’t delete their accounts they will surely migrate away from Facebook and set up a new account, link it in with their RSS reader, calendar, email and docs and find that they have very little reason to look at Facebook, in much the same way that people don’t tend to look at MySpace any longer. Google will have achieved its master plan and taken over complete control of the internet.
Again, like Facebook, Google is a free application and if you don’t like it you can always use the other products which are available but if you’re in business and you’re involved in digital marketing or an active social media aficionado then getting a presence within Google itself, via Google+ is going to be far more important to SERPs than trying every-one to ‘like’ you on Facebook.
About the Author: @DanCash is a feature writer and SEO copywriter focusing on social media training. Follow me on Twitter for my views on the impending battle to the death of one or other social platforms.
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