Is Social Media Marketing Right for Your Business? Consider This

Still on the fence about whether or not marketing with social media has a place in your business?

Before you write it off, or jump in with both feet, here’s some interesting statistics you should consider.

Social Media Marketing Statistics

• 78% of 26,486 say consumer recommendations are the most credible form of advertising according to a global Nielsen survey
• Online social network users were three times more likely to trust their peers’ opinions over advertising when making purchase decisions. JupiterResearch, March 2007
• 84% said they would trust user reviews over a critic. Marketing Sherpa, July 2007
• 78% of consumers trust the advice of other consumers. Neilsen “Trust in Advertising Study”, 2007
• Social networks are the most popular sites for 18-24 year old age group – besting search engines, email, and even *cringe* porn. Time, 2008