5 Quick Reminders for Running a Successful Business
Recently I attended a conference on special event management, and the keynote speaker focused on the 5 elements to a successful event.
While this information was geared towards event management, I couldn’t help but see similarities between what it takes to run a successful event and run a successful company.
None of these things could be considered “hard” to do, but they are easy to forget…so here’s your reminder:
Have Passion For What We Do.
We’ve talked about passion many times in the past, but it always keeps coming back to this doesn’t it? Passion is paramount to success for two reasons
1) If you have passion for what you do you’ll more likely stick it out through the lean times – and there will be lean times – and give yourself a chance to see your venture through to success.
2) People you do business with will feel your passion, and be attracted to doing business with you.
Why do you think Gary V is so successful talking about wine? 1000’s of people out there talk about wine for a living, but people are drawn to Gary because he truly loves what he is doing and his passion is contagious.
Understand the Importance of Customer Service
Whether you are giving your customers pickles, or going out of your way to make each person feel special, there is no substitute for quality customer service. Remember the goal in customer service is not to treat the customer how you’d like be treated, but to treat the customer how they’d like to be treated.
Have a “Whatever it Takes” Attitude
You have to be willing to do whatever it takes to move your business forward. If making that speech or driving across town is what you need to do make a sale – do it.
Delight and Dazzle Customers
The truth is many businesses are so bad people have low expectations to begin with. It doesn’t take a whole lot to stand out from the crowd and really “WOW” somebody. Just do what you do 5% better than your competitors and you’ll get 50% more business – exceed customers expectations, and they’ll be buzzing about your business.
Recognize the Importance in Everyone
In the event world this is your staff, volunteers, vendors, guests, etc. But in business you have to understand that everyone your business touches is important and plays a role in your eventual success or failure. Treat people like partners, not tools or stepping stones on your way to the top.
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