55 Post and Topic Ideas for Your Business Blog
By now you should be aware of the benefits to having a blog for your business, and seen first hand the traffic you can receive through your blog posts.
The idea of starting a blog, generating lots of buzz and traffic to your website, and converting some of that traffic into leads and sales is probably pretty exciting.
But the big question remains – what do you blog about?
I’ve put together a simple list of 55 topics and blog post ideas to get you started. If you aim to post 3-4 times a week, these ideas will give you 4 months worth of posts…by that point you’ll have the hang of it, and putting out great content will become second nature.
Tips Before We Get Started
There are a couple things you’ll want to keep in mind when you begin blogging for your business:
- Everything you write will be read by the people you write about. Your employees, customers, would be customers, suppliers and peers will see what you put in print – just remember that.
- Don’t give up a competitive advantage in your blog post. Your competitors are reading what you are writing too.
- Don’t fear showing a personal side. That’s what draws people to blogs. We want to know the humans behind the business
- However, keep a business perspective in mind. Everything you blog about either reinforces or deteriorates your image and company brand.
- Think about what value you are giving your audience before thinking about what your audience can give you.
General Business Topics
- How did you get started?
- How did you choose your name?
- What is your business tag line, and what does it mean to the business?
- What’s your company mission statement – how was it formed?
- Biggest lessons learned in your business
- Biggest rewards in your line of business
- Goals – do you have some for the biz?
- How did you go about setting your biz goals?
- What’s going well in your business?
- What are the areas you are working on improving?
Products and Services
- Promote the benefits of your products
- Talk about new products and services in the pipeline
- What special deals do you have upcoming
- What’s on sale? Why?
- Highlight a product/service of the week/month
- How did you create your product or develop your service?
Customers
- Highlight your best customers in a post
- Talk about a positive experience you had with a customer
- Solicit customer feedback in a post, ask their opinions
- Get testimonials and put them in a post
- What value are you creating for your customer? Explain it.
- Run a survey and get their feedback
- Blog the results of the survey
- Hold a contest where the winner gets a free product of yours or some free service
- Blog their testimonial after they fall in love with your business
- Talk about how you want to interact with your customers
Industry Topics
- What’s cool in your industry?
- What would you like to change in your industry?
- Talk about current industry news and give your reaction to it
- Do a case study
- Highlight business that compliment yours
Authority Articles
Every so often pick something related to your business that you are an expert on – this should be easy, it’s your biz right – and write an in depth article explaining it. These authoritative pieces show your audience you are an expert in your field.
Maybe it’s an issue or trend in your business or industry. Or explaining in detail all the benefits of your products and services. Remember these pieces aren’t selling the reader anything, they are making you the trusted expert when they do want to buy.
Employees
- Blog about a great thing your employees did
- Have an employee of the month and feature them in a post
- Give an employee the reigns and let them blog a “day in their life”
- Have an employee blog about a really positive customer interaction
- How to find great employees – explain how you found yours
General Topics of Interest
- Write a road report from a business related trip you take
- Do a “Day in the Life” post
- Blog about your experience blogging
- Ask somebody in your niche to guest post on a relevant topic
- Write a review about a book that relates to what you do
- Anecdotes
- Tell a story
- Respond to a blog commenter in a post
- Involved with a charitable organization? Tell us about it
- Going “Green” – let us know what that experience has been like
- Did you make the news? That’s a blog post
- Experiences with online social networking
- Experiences with face to face networking
- Look ahead – what’s there for your biz?
- Impact of news on your business – laws, regulations, etc
- Best advice about business you’ve ever received
- Best advice about business you can give
- Your inspiration
This should get you started, and give you adequate content to last a couple months. Once you get the hang of it you’ll find that blogging for your business not only drives traffic, and creates relationships, but it is personally satisfying as well.
Blog on…
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