What New Tools Does the Twitter Redesign Bring to Social Marketers?
Twitter has a new look, and some observers are calling it the single biggest overhaul the site has received at once in its five year history. The update is one that aims to unify both the presentation and functionality of the microblogging service across all platforms, essentially simplifying the experience for the user. This latest move has kept the internet community busy discussing the implications, so lets take a look at the new tools the redesign offers social marketers.??
Enhanced Toolbar
The change you will probably notice first lies in the toolbar. You will now see the following section categories at the top of the interface:??Home – Shows you the tweets posted by the people you follow on Twitter. This category keeps you up to date with the information that matters most to you.??Connect – This new section keeps you connected with the conversation. Through Connect, you can see who is following or mentioning your brand, endorsing your posts, or retweeting and sharing with friends.??Discover – Hence the name, the Discover section helps you find relevant and useful information via Twitter. The results you see are tailored to your location, network, and other areas that match your interests.??Me – This section the “Profile” section found in the old Twitter design. Here you can introduce yourself to the world of Twitter and even communicate with others through tweets and direct messages.??
Embedded Tweets??
One of the most interesting tools to accompany the Twitter redesign is the embedded tweets feature. This option can be accessed directly from the new interface. The actual process is pretty much like embedding a YouTube clip, meaning you copy a snippet of HTML code and paste it into the web page where you want the tweet displayed. Perhaps the best thing about embedded tweets is its seamless integration with Twitter’s new partners Posterous and WordPress. If you use either of these services, you can have your tweets automatically embedded by simply copying the code and dropping it into your web page – no cut and paste required. ??
Brand Pages??
Following in the footsteps of rivals Facebook and Google, Twitter has decided to introduce its very own brand pages. Similar to the feature offered by other networks, these pages will give social marketers the ability to promote their brand on the platform. You can have a promotional tweet on display at the top of your page, and even choose which tweets the user sees upon visiting your page. This is one of the most exciting new tools to accompany the redesign for obvious reasons. Twitter is currently testing the new brand pages with a select few brands, including Chevrolet and Coca Cola.??The redesigned Twitter is slowly being rolled out to the user base. For now, the update is only available to mobile users, though the company says all users will be able to experience the new and improved service over the coming weeks. Adapting to change can often be difficult, but in the case of Twitter, this looks like change both users and social marketers will come to embrace.
About the Author: Aidan Hijleh is a freelance copywriter and serves as the Non-Profit Partnership Liaison for Benchmark Email. Aidan advocates free email marketing services to assist with the flourishing of grassroots organizations.
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3 Tools to Actively Control Your Online Reputation
There is not much in contemporary business that deals on more equity than your business reputation. Stock prices rise and fall because it, and the media boiling point is reached at surprising speed for either good and bad praise or hostility about businesses worldwide. The first step to managing your online business reputation is to be able to keep track of what is being said about you, by whom and how often. If it’s all great, it’s all good friends. Business worldwide both large and small duel every day using the double-edged, sword of Internet power. You need to know about the negative comments too, and naturally, if nothing is being said about your business online, well, that is a problem all in itself.
Buzz or Sting?
From a marketing perspective, we have the ability to reach more people in remote corners of the world than ever before, making use of the remarkable reach of the Internet to connect with our blogs, videos, and shopping carts that have no physical limitations. The flip side of that coin is that we now inhabit a world where anonymous people can go for their 15 minutes of fame as impromptu authors, video producers and critics, and that can spell trouble for your company.
Google, Yahoo and other search engines give tremendous validity to sites like Wikipedia and RipOffReport.com in the spirit of full disclosure, especially on big business. Trouble is, fact checking ain’t what it used to be if indeed it happens at all. Loud online voices providing great buzz on your goods and services can give a fantastic bump albeit unjustified by reality. Bully for you! The sting of acrimonious haters can cost you prospects, customers and dollars to an incredible extent also.
THE Keyword for Small Businesses
What do you think is the most often used keyword today in business? This isn’t a trick question or a trick. It is in fact the word, “keyword”. Think about it. There is so much instruction about SEO and online marketing that revolves around how people browse the web, particularly, Google. That means regulating what keywords you use to advertise your webpage and be found, trying to mirror what people are searching for and in a unique enough way to minimize competition. Consequently we have long tail keywords which are phrases like “How to winterize your boat” so that when someone does ultimately look for that, our page or Adwords ad is right there to be discovered.
To keep track of your online reputation, keywords are also what you use to determine who and what is being said about you. The easy way to do this to begin with is obviously to Google your company name. You’re going to find your web pages surely, but if there’s bad stuff out there you’re going to see that too. If it falls on page 1 of Google returns, you have a developing situation.
Remembering to do that weekly or every few days is something that just isn’t top of mind. Here are three devices you can use to effortlessly check out the real-time chatter.
Google Alerts
Google alerts enable you to select keywords relative to, in this case, your business name and Google will email you instances when they come up online as indexed by the Google browser. Go to www.google.com/alerts to set this up. Depending on the size and online notoriety of your organization, you can adjust the frequency of these email alerts from daily to weekly. There are a couple of refining options. Picking type = ‘Everything’ will monitor all the buzz about whatever keywords you type in, comma delimited. For most small businesses, a weekly notification should be sufficient.
Here are some points for what you might want to monitor to see what your customers might find:
- Your business name, including any divisions or alternative names as it applies
- Your competition
- Frequent misspellings of your organization name
- Your flagship product names, part numbers and trade names
- Your key executive names– bad juju on your top people will reflect badly on your company
Social Oomph
Google Alerts monitors the Google database. Social Oomph (www.socialoomph.com) allows you to track tweets. You should create a free account and then go to Monitors\/Keyword Alert Emails on the left hand menu. You are allowed to set up to 50 keywords or phrases to rake the tweet-o-sphere for and email you summaries either daily or every twelve hours.
The keyword tips are the same as for Google Alerts. The cool thing about monitoring Twitter chatter is that it has a very real-time element to it. If hostility is being spread, you may have the capability to join the current conversation and correct the record or counter the conversation when it is at its most harmful and influential to your business reputation.
LinkedIn Signal
Signal is a tool currently under development by LinkedIn in conjunction with Twitter, using a similar search on discussions groups, shares and posted answers. Access it by logging into LinkedIn and going to www.linkedin.com/signal. This is a bit cumbersome with the filters and for most results, search for your name and company without the filters box checked. This is specifically useful for product launches or branding efforts you might have to see if there is a buzz on LinkedIn among professionals. Unfortunately the search box appears to have no Boolean capability to add multiple search terms separated by commas or expressions like’ +’ or ‘OR’.
If you’re in the consulting or professional services field this may be one where you save your searches and check routinely back, as these are folks who traffic LinkedIn. This is still in beta and isn’t particularly advertised by LinkedIn, and has a limited universe of professionals (those in LinkedIn who allow public view of their conversations) and will tell you more about trending topics than give you an overall analysis about what is being said relating to your business. I’d recommend playing with it to see if it is useful to you, but use the alerts in Google and Social Oomph to monitor the bulk of chatter.
Now that you’ve set up ways to more simply keep track of the online discussion about your business, you need to develop a strategy to displace and counter inaccurate dialogue and tell your company story. More on that next time. In the meantime, post the tools you use to take the online pulse about your company.
Author Bio
A hate page, Ripoffreport or Wikipedia lie can sink your business reputation. If your company needs strategies to fix yours, check out business reputation management services. Karl Walinskas owns Smart Company Growth, a firm that helps businesses grow through sparking sales and controlling expenses and cash flow. He’s been published for years on better leadership, communication, and marketing practices for small business and authored the book, “Getting Connected Through Exceptional Leadership”. You can read the Smart Blog for small business growth to learn more tips you can use today.
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Major News Items Make Twitter, Has Your Business Done Likewise?
The killing of the world’s number one terrorist was indirectly caught on Twitter, while one of the NBA icons of the last 20 years announced his recent retirement on the social network.
8 Ways Small Businesses Can Use Twitter Effectively
Social networking can help a small business making more money. While having customers as friends on Facebook is great, Twitter is a tool that should not be overlooked.
8 great ways a small business can implement Twitter to increase profits are:
1. Growing Customer Relations
Being in business is all about people. Without them, there is no company to run. This is what makes Twitter so great. When people Tweet you and you them, they feel closer to you and your business leading them to your door because of the new personal relationship.
People like doing business with people they know.
2. Promoting Sales
Rather than let a stock item go bad and end up in the spoilage bin a message on Twitter might bring in some excited customers who would love to buy something at half price that they are going to buy anyway.
3. Getting the Word out About a new Product or Service
When something new and exciting comes in some people miss out on it. This is lost revenue that could be taken in as a result of building a relationship with clients through Twitter. Simply saying “Limited time new coconut M&M’s in stock” can go a long way compared to leaving coconut candy lovers out in the cold.
4. Special Offers Only to Those who Tweet
Twitter customers can become part of a special class of clientele. For example, you can Tweet to your customers “Bring this Tweet in for a free Father’s Day coffee.” Customers who see it will be there because they love free stuff, and those in the store who see it will want to be in on the special promotions as well.
5. Directing Customers to Product Reviews
When a new product comes into the store, business owners can sell them to customers by writing a review on their blogs. If customers like what they see they will either buy it from you or they can buy it through Amazon.com, which you can affiliate with to retain some of the profits.
This will result in satisfied customers to be very satisfied with you as their consumer advocate. Not only did you direct them to a product that you sell, but you offered them an online alternative to purchase it. The result is them saving money on the product and time by not having to go out to get it.
6. Cheap R&D
One thing businesses cannot often afford early in the game is research and development. The great thing about a small business, especially if it is local, is that owners and managers can use Twitter to gather information about customers likes and dislikes.
A gas station owner, for example, can ask his Twitter network, “do u like or dislike a full service pump option?” Some customers will reply that they like it in inclement weather, or that they do not like that it costs more at the pump and then they feel as though they have to tip the attendant. This feedback can be invaluable to the success of a business.
7. Special Customer Announcements
When a customer has a big event they may want to get the word out. You can offer free announcements to those on the network. This can be very exciting for those who get accepted into law school or want people to know they’ll be playing a concert at the park.
And when these people see that you care enough about them to help them get the word out, they’ll be loyal customers for life.
8. Promoting Worthy Causes
The best thing about influence is that it can be harnessed for good things. A compassionate capitalist will care about his community and support worthy causes in it. Simple Tweets like “Breast Cancer Walk Sunday, 9:00″ can go a long way in helping others and growing one’s business.
About the Author: Melissa Tamura writes about online degrees for Zen College Life. She most recently ranked the best psychology schools.
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8 Business Lessons Learned from Using Twitter in 2009
The debate will continue in 2010 about the value of using Twitter for your business, and if you jumped on the Twitter wagon in 2009 I’m sure you have your own conclusions as to its effectiveness.
I found myself asking how valuable Twitter was as a business tool, and what I found is the main things I learned from using Twitter in 2009 were business lessons brought to light from the Twitter medium.
So if nothing else the value of Twitter for business, at least for me, was the learning that took place through the application about business in general not just business on Twitter. Here’s my top 8.
1. Communicating beats selling
On Twitter as in life communicating gets you farther than selling. Those constantly pumping their products on Twitter – we ignore. Those constantly pumping their services at the mall – we ignore. Talk to me, provide some value in the conversation – okay, now you’ve got my attention.
2. 10 is better than 10,000
Ever notice there is a core group of your followers on Twitter who really dig what you’re doing? They’re always there, retweeting your stuff, talking up your service, and gushing about your products. That’s what you’re looking for, on and off Twitter. Those people make your business better. I’ll take the 10 people obsessed (we’re talking tattoos of my logo on their chest obsessed) about what I do, than 10,000 casual “fans” any day.
3. Relationships take time
No brainer, but often neglected. Want to get the most of out your business? Just like on Twitter, relationships take time…but
4. They are worth it
If you’re creating those obsessed fans we talked about above, the weeks, months, and years you take to create the relationship will pay you back 10 fold.
5. No magic bullet
If you jumped on Twitter thinking it was going to solve all your sales problems you’re probably disappointed today. There really is no magic bullet, nothing is going to turn your business around overnight or take it to the next level other than hard work.
6. Marketing is the sum of its parts
Much like the “magic bullet”, no one piece of marketing or advertising is going to be “the one”. Some of your campaigns may work better than others, but your marketing is the sum of all its parts. This includes your advertisements, your service, and your relationship with your customers.
7. Unfollowing – not just for Twitter
Customers are unfollowing you all the time if you don’t meet their needs. On Twitter we can see this because our follower count goes down, in the real world it’s less visible. What are you doing to make sure you’re not being unfollowed?
8. First it’s about you, then it’s about them
Why someone followed you on Twitter is probably about you, why they continue to follow comes down to them.
As a small business owner you make or break your business. We’ve talked about how most people are buying you, not necessarily your product or service. At first you attract the customers…but then the dynamic shifts… your business becomes about them. Your success or failure lies in their hands.
Your Turn
What say you? Any Twitter reflections from your experience? Put’em in the comments below…
Photo Credit: magerleagues
20 Surefire Ways to Use Twitter for Business
How to use Twitter for business is the #1 question I receive. At last count I had 642,379 questions this week on the subject, and it’s only Monday!
Luckily I found a super presentation that walks you through how to use Twitter for your business, and gives you 20 simple examples of how you can incorporate Twitter into your marketing and promotion today!
This saved me a lot of time answering emails, and surely spared me carpel tunnel syndrome from emailing you all back!
20 Ways to Tweet for Your Business
The following presentation is packed with 20 easy ways you can tweet for your business. Here’s a couple examples, then be sure to click on through the presentation for the entire 20 tips.
1. Highlight What’s Special
Twitter gives you a great platform to share what’s special about your company in 140 characters. But like using a highlighter in a book, only highlight the important things. Otherwise, your followers won’t be able to read anything because there are too many colors.
2. Ask Questions
One of the biggest benefits Twitter can deliver to a business revolves around branding. If your tweets create anticipation, that will brand your company with a consumer in a very effective way. Just make sure you’re actually creating anticipation, and not just tweeting to tweet.
3.Please, oh please share Twitpics
Twitpics are an incredible opportunity to showcase why you’re company is cool. Plus, the twitpic links are the most opened links on Twitter.
For the other 17 tips, check out the rest of the presentation below:
Want More Twitter for Biz Information
I put together a free report for you on how I use Twitter for Business, and I encourage you to get a copy by following the link below.
Maximize Twitter for Your Business Report
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Seven Habits of Highly Effective Twitter Users
Whether you use Twitter for business or pleasure, the way you interact with the community will have a lot to do with the quality of your experience.
Incorporate these seven traits, or habits, into your twittering and you’ll be sure to be a more popular Twitterer. For an all around better time Tweeting, be quick to follow users exhibiting these traits!
The Seven Habits of Highly Effective Twitter Users
1. They Listen First
Good Twitter users will listen to what others are saying, and then join the conversation. Why is listening first so important? You will not add nearly as much value to your followers, or the conversations without it. If you’re not listening, you’re butting in.
2. They Give More than They Expect to Get
The best Tweeters out there give far more than they get. They are constantly passing on interesting items, telling a witty story or using the medium in new and interesting ways. They tweet to give value, not just get value.
3. They Promote Others
Look around at some of the most followed and well respected Twitter users out there – they are promoting others far more than they promote themselves. This builds community and trust, and allows them to promote themselves once in a while and actually have someone listen.
4. They “Mix it Up”
Variety is the spice of life, and it’s no different in Twitter-World. Sharing stories, passing along links, videos, and pictures is a great way to keep it fresh for those who follow you.
5. They Are Interactive
Twitter is a conversation, and most conversations tend to flow better when it’s a two way street. Great Tweeters ask questions, “poll” their audience, take suggestions, and create conversation.
6. They are “Goldilocks” Tweeters
Much like the fairy tail of Goldilocks, effective Twitter users know that there is a “just right” amount of Tweets. They aren’t bombarding their following, yet they have a presence.
7. They Never “Flame" Other Users
In the land of “follow-unfollow” effective Twitter users never get into verbal altercations with someone they are following. If someone is doing or saying something they don’t agree with, they just hit that “unfollow” button and move on.
Try incorporating these 7 habits of highly effective Twitter users and see if it changes your experience for the better. Also, be sure to seek out those demonstrating these habits as people to follow, they will enrich your Twitter experience as well.
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10 Reasons Why Your Business Should be Using Twitter
With Dell’s recent announcement of making $3,000,000 using Twitter your business should be considering it as a viable sales option.
However, if that kind of money isn’t enough to convince you to start using the micro blogging service for your business, here’s 10 more reasons to get on board.
#1 Gain Exposure
Twitter is a great way to gain exposure for your business, product, or service.
You’ll be interacting with thousands of people who have yet to discover you, and what you do.
Imagine being able to tell 1000, 5000, 20000 people or more what you do, and all at one time…with Twitter you can.
#2 Build Trust
The more people interact with you, see what your character is made of, the more they will trust you.
Getting to know the human side of your business is a great way to build trust in yourself, your brand, and your business.
#3 Generate Leads
There are literally millions of people using Twitter day in and day out…some of them are bound to be interested in what you do.
Twitter offers an opportunity to expose them to your business, and generate interest in what it is you sell.
#4 Drive Traffic
As you build trust and community, you can occasionally send your followers links back to your site, promotion, or offer.
If done correctly, Twitter can drive hundreds of hits a day to your website. Now that’s a good thing!
#5 Provide Stellar Customer Service
Some of the biggest brands in the world have figured out a very powerful aspect of Twitter, and that is in providing stellar customer service through the medium.
Since you have access to real time communications you can do immediate service recovery, and turn someone’s frown upside down.
#6 Expand Your Network
You’ll be interacting with a diverse group of people on Twitter, more diverse than you could possibly hope to interact with in the offline world. This is an advantage to growing your network, and getting many different perspectives.
#7 Get Feedback
Twitter is a real time conversation and as such it provides a real time mechanism for getting feedback. Bouncing questions off your followers asking for their ideas and suggestions is a gold mine worth tapping into.
#8 Market Research
Using the search functions within Twitter there is an unprecedented opportunity to do market research as it’s unfolding.
You’ll be able to key in on what people are looking for, what they think of certain products and services, and what they would consider buying.
#9 Testimonial Tool
Twitter is a great way to get testimonials about what it is you do.
The viral nature of Twitter makes the best of these testimonials spread like wild fire, and reinforce the idea that you don’t suck – instant social proof!
#10 Build Authority
As you become a trusted friend to your community you will undoubtedly build authority.
The benefits to being the authority on a subject are vast, not the least of which higher conversions, more pricing power, and higher customer satisfaction
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Making $2,000,000 on Twitter Look Easy
Still think Twitter can’t be used effectively for your business? Think again.
@DellOutlet has certainly figured out a way to turn 140 characters into real money, to the tune of $2,000,000 in sales so far.
Dell posted on their blog yesterday:
We’ve surpassed $2 million in revenue in terms of Dell Outlet sales, but we’re also seeing that it’s driving interest in new product as well. We’re seeing people come from @DellOutlet on Twitter into the Dell.com/outlet site, and then ultimately decide to purchase a new system from elsewhere on Dell.com. If we factor those new system purchases that come from @DellOutlet, we’re actually eclipsed $3 million in overall sales.
That’s $3,000,000 dollars by leveraging social media, and Twitter, to work as part of their business model.
@DellOutlet has around 600,000 followers, and Tweets out deals to these folks on a regular basis. But a recent look at their Twitter stream shows, promotion is not all they’re about.
Dell is using Twitter as a way to interact with their customers, provide service, value, and build community. Heck, they even take part in #FollowFriday, where Twitter users suggest other’s that are worth following. Taking the spotlight off of Dell, and putting it back on their community has been a lucrative proposition.
If all they were doing is selling, I’m not sure they would have seen these kinds of numbers, in regards to sales, so quickly. They’ve gone to $2,000,000 million in Twitter sales in 1/3 of the time it took them to get to $1,000,000
They are using the medium as a way to connect with their consumer, not by building a sales funnel, but by building a following.
If you are looking to use Twitter for your business, or still aren’t sold on the ability of Twitter to produce real income for your business, use @DellOutlet as a case study of what is possible.
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To Twitter or not to Twitter, that is the Question!
The following guest post is submitted by Corey Perlman, the author of the #1 Amazon.com bestseller eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business.
Here Corey answers the age old question, to twitter or not to twitter as part of your marketing mix.
If you haven’t heard the buzz going around about the micro-blogging site Twitter.com, you soon will. It’s by far the hottest social networking application in the ever-evolving world of Internet marketing. But, should you join the cyber-party? Well, I will humbly offer you my answer to that question in this article.
What is all the Tweet About?
I always like to begin by providing a layman’s term definition of exactly what we’re talking about. Twitter is a Web site where you can follow what people are saying and they can follow what you are saying. The unique thing about Twitter is that they only allow you to write your “tweet” (or written message) in 140 characters or less. Yep, in the ‘more is less’ world of Internet communication, they have the audacity to make us be short and to the point with everything we write. The nerve!
When you follow someone, each of their tweets shows up on your personal Web page. And when you tweet, each of your messages shows up on their Twitter page. One of the distinct differences between Twitter and other social communities such as Facebook or Linkedin is the more liberal screening process people seem to have on Twitter when deciding who to connect with. It’s not uncommon to follow complete strangers based on knowing very little about them except maybe that they are following someone you are following. You can blink and have hundreds of people following you or vice versa. For an even clearer definition of Twitter, go to www.twitter.com and watch the video in the top right-hand corner of the page.
To Twitter or Not to Twitter
So, on to the question of if you should add Twitter as part of your Internet marketing repertoire. My answer is Yes and No. ? Let me explain. My answer is no if you’re simply looking for a tool to sell more of your products or services. In my opinion, it’s just not being used that way and people frown upon heavy promoting and selling. However, if you are looking to create more online relationships, expand your brand, or stay on the bleeding edge of information in your industry, then I wholeheartedly recommend that you jump on Twitter right away.
A colleague of mine, Perry Belcher, had a great analogy of how to view Twitter. It’s like hosting a huge party. You wouldn’t invite someone to your party and immediately try and sell them the second you opened the door. Instead, you’d greet them, invite them in, have a conversation and potentially engage in business if the opportunity presents itself. This is exactly how Twitter seems to work as well.
Getting Started With Twitter
So, are you still interested in trying out Twitter or did I scare you away? I hope I didn’t because I think Twitter can be a great opportunity for you to engage people with similar interests in an incredibly fast and effective way. So here are the steps to create your Twitter account:
- Go to Twitter.com and register for an account. It’s free!
- Take some time and fill out your profile. The more thought out your profile is, the more likely people will follow you.
- Write your first tweet. Let everyone know you are new to the site and find a fun way to introduce yourself.
- Look for some of your friends on Twitter. You have a friend in me! Just go to www.twitter.com/coreyperlman and www.twitter.com/ebootcamp and click “follow” and you will then be following me. You’ll be able to see all the people that I follow and can follow them as well if you choose.
- For the next few weeks, tweet at least once a day. It takes all of about 2-3 minutes, so don’t worry about finding the time. You can also write your tweets via your cell phone. See Twitter.com for instructions on how to do that.
Helpful Twitter Marketing Notes
- Try not to just tweet about what you are doing. Although that is the theme of Twitter.com, most people like to offer some value in some of their tweets. For example, did you see a really good article (maybe like the one you’re reading ?) and want to share it with your followers? Simply highlight the article link and add it as a tweet.
- You don’t have to be too picky on who you follow. It’s easy to un-follow someone if they are tweeting too much or for any other reason.
- On occasion, it is ok to promote your products or services. Just remember the party analogy – don’t overdue it and annoy people. Communicate on a personal level with people and build trust. There will be plenty of opportunity down the road to conduct business if the opportunity presents itself naturally.
Ok my friends, enough with the analysis paralysis, get out there and start TWEETING!
See you in Twitterville!
Author Bio:
Corey Perlman is the author of the #1 Amazon.com bestseller eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business. The book provides easy-to-do strategies and techniques to help you market your business on the Web. To learn more about eBoot Camp or to purchase a copy, go to www.ebootcampbook.com.
What do you think about using Twitter as part of your marketing strategy? Is it working for you?
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