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Posts tagged ‘value’

9
May

Are Followers Approaching Extinction?

Ordinarily, leadership has been defined by the appearance of followers. If followers are present, you’re a leader. Or at least that’s exactly how it’s been traditionally understood. However, if that’s the fact, if we all come to be leaders, do we all quit being leaders because we have no devotees? Is a leader a person who can “get” others to follow? Or is a leader something more?

Plenty of days I am reminded of the trials inherent in communication because of distinctions in the substance of words. Recently, in a group atmosphere, my colleague Cynthia Stewart made a statement that I took issue with about leadership.

“It is misguided to accept that we can supervise men and women. We can manage stuff, but not living, breathing people. People don’t wish to be managed, in fact, people hate to be managed. Individuals want to be led.”

Her remark, I am sure, lined up effectively with the idea that leadership is influence. People don’t choose to be put in little boxes and handled like a resource or a chore. They choose to be swayed to make independent choices about their involvement sans manipulation.

Cynthia, a quality virtuoso with years consulting in industry who developed the Lead Quality Group on LinkedIn, was really making the distinction between smothering, manipulative bosses and inspiring leaders.

“Empowering leaders, those you refer to as character-based leaders, trust and believe in persons and want to motivate and empower those below their authority to grow and become the very best they might be. It is up to character-based leaders to direct the vision and rally individuals behind it, showing them what they can gain personally and professionally in achieving it.”

Agreeing with my friend and her interpretation, I still differed with the statement. The words, lead, influence, and persuade can all seem like manipulation or compulsion to me. Yes, I know coercion means force, but when an individual learns the consequences of an action are larger than they can tolerate, they might feel “forced” to perform something.

Simon Sinek said that we only have two approaches to get people to act: encouragement or control. When encouraged, people offer drive, exhilaration, creativity, passion, commitment, loyalty and a load of other positives to any effort. When manipulated, at best (for the leader) they provide those same sentiments, at least until they realize their error. When they feel sold, manipulated or when their determination wanes, so does their effort.

Did you get in the labor force deciding to become a follower? Positional leaders demand followers. You’re not “in” the lead unless you have individuals that are also ready to follow. If every person became a leader now, where would all the followers emerge from?

Everyday, character-based leaders, those who lead from who they are, rather than from a title, freely choose to submit to the directorship of others. Those others may be in positions of leadership or they may not. Those others may simply have a better strategy, or be more qualified, but they have no “title” of influence. They’re not “in charge.”

In my repartee back and forth with Cynthia, it turns out we weren’t that far apart. In reality, we all need to lead where we can dependent on our abilities, skills, wisdom & education, and we all need to obey where we can not or choose not to lead.

To her point:

“I won’t ever be a pastor, so I look to my pastor. I won’t ever be a surgeon, an elected official, a superintendent, etc. so I bank on others for that and take their direction. I follow in many areas of my life, but I direct my life, I lead my family along with my spouse and I lead my organization.”

Well said.

We can each be character-based leaders, leading from who we happen to be. We don’t “turn into” a follower when we decide to join. We don’t alter who we are by choosing to serve someone else in order to attain a goal. The United States was formed on principles like these. We are equals, taking various roles to accomplish shared objectives. When we become leaders, on the inside, as part of our character, we don’t quit enlisting, supporting or serving. In fact, we may enlist more, support more or serve more once we welcome responsibility for our own leadership. (For more on this, see The Three Promises of Character-based Leadership.)

Our planet needs more great leaders. No, we don’t need more people in positions of authority. Rather we require more character-based leaders both in and out of positions of authority. Be a leader. Decide to make a difference. Join someone or start something on your own. You don’t need my permission.

We can only entirely be leaders when we welcome personal duty and decide to enlist of our own educated, free will.

About the Authors:

Mike is the founder and Chief Instigator of the Lead Change Group. He’s passionate about energizing motivated people to make a positive difference. Connect with Mike via his member profile, LinkedIn, Twitter, or Facebook.

Cynthia Stewart is the Managing Partner of Evermore Services, a transformative leadership development firm that helps growing businesses with a focus on Quality of work and life.  Connect with her on LinkedIn and Twitter.

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15
Dec

21 Ways to Keep the Competition from Taking Your Business

Does it seem like the shop down the street always has more business than you do? Or that your consulting calendar has plenty of free space, but Rick Consultant is always booked. There are only four reasons this could be the case…and the following 21 points will help your business not only compete, but win.None of these areas are exclusive, and you will need to do all of them well in order to stop that flow of business to the competitors. Ready? Let’s get to it…

What four areas make you the provider of choice?

  • Marketing
  • Quality
  • Value
  • Simplicity

Marketing

  • Realize all business owners are in the marketing business.
  • If your competitors are getting the business, they are doing a better job at letting the target market know they exist.
  • The #1 reason you aren’t getting the customers you deserve is that they don’t know about you yet.
  • Spend time crafting a marketing plan that will reach your target market. Your messaging in your marketing materials should cover the three other main points below.

Quality

  • Customers want quality plain and simple.
  • They are going to your competitors because they perceive the quality to be better than what you provide.
  • If what you provide is of superior quality, or your service is of superior quality to that of your competitors, it’s your job to make sure your target audience knows and understands that.
  • Market yourself in such a way that customers immediately understand the quality you provide.
  • Even better if you market yourself so that your customers understand the quality you provide in relation to the quality your competitors provide.

Value

  • Right behind quality comes value. Give your customers value and they will buy from you
  • Find ways to provide more value than your competitors
  • Adding value does not mean discounting prices
  • In fact, adding value usually doesn’t directly cost you anything
  • If you add more perceived value you can sometimes raise your prices, get more business, and make more per customer
  • Need an example? Offer 6 months free service on a product you sell. Most people will never take you up on it, you can probably charge the same or a little more than a competitor, and if they don’t offer such a service you take business from them

Simplicity

  • Are you harder to do business with than your competitor?
  • If yes, stop what you are doing right now and fix that!
  • Simplicity works as a perceived value to your customers, and again doesn’t cost you anything
  • Streamline your processes and procedures to the point they are seamless.
  • Be easier than your competitor. Easier at what? Everything!
  • Customers are in a hurry. Make it quicker to do business, quicker to pay, and quicker to benefit from your product, and you’ll get the business from slower competition

That’s it. If you market your services to your target market, then follow up with quality, value, and simplicity you’ll be able to redirect the flow of customers from the shop across the street to yours, and it will be Rick Consultant with all the free time on his hands.

Photo Credits: Jaminwell